MICE STATISTICS 1

Government of Macao Special Administrative Region Statistics and Census Service

MICE STATISTICS

1^{S T} QUARTER/2011

No. 1

Official Statistics. Reproduction of these data is allowed provided the source is quoted.

Statistics and Census Service

Alameda Dr. Carlos d’Assumpção, No. 411-417, Dynasty Plaza, 17^th floor, Macao Tel: 8399 5311 Fax: 2830 7825 Printed in May 2011

E-mail: info@dsec.gov.mo Website: www.dsec.gov.mo

A total of 267 MICE (Meetings, Incentives, Conventions & Exhibitions) events were held in the first quarter of 2011, a decrease of 64 year-on-year; total number of participants and attendees increased by 42% year-on-year to 127,194. However, the average duration decreased by 0.4 day in the first quarter of 2010 to 2.1 days.

1. Principal Statistics on MICE Events by Type

Q1/2010 ^r Q1/2011 Q1/2010 ^r Q1/2011 Q1/2010 ^r Q1/2011

Total 331 267 89 738 127 194 2.5 2.1

Meeting 322 257 33 853 28 040 2.5 2.1

Government Meeting 25 29 1 863 2 229 1.4 1.2

Association Meeting 78 28 7 103 2 081 1.4 1.1

Corporate Meeting 156 174 14 753 16 859 2.9 2.3

Conference 25 6 5 345 1 849 4.4 2.3

Incentive Meeting/Travel & Others 38 20 4 789 5 022 2.5 2.8

Exhibition/Expo 9 10 55 885 99 154 3.9 2.5

r Revised figures

Type

No. of Events No. of Participants Average Duration (day)

A total of 10 exhibitions were held in the first quarter of 2011, with 99,154 attendees and an average duration of 2.5 days. Meanwhile, 257 meetings & conferences were held, bringing together 28,040 participants and the average duration was 2.1 days.

As regards subject of MICE events, the majority focused on Commerce, Trade & Management (119), IT & Other Technology (42) and Travel & Tourism (24). Analyzed by type, most of the events were Corporate Meetings (174), Government Meetings (29) and Association Meetings (28).

Chart 1. MICE Events by Subject and by Type

Commerce,Trade

& Management 44%

Travel &

Tourism

9% Banking &

Finance 12%

Culture &

Arts 2%

Education

& Training 4%

IT & Other Technology

16%

Medical

& Health 9%

Judiciary, Law & Others

4%

Corporate Meeting 65%

Conference 2%

Incentive Meeting/

Travel & Others

8% Association

Meeting 10%

Government Meeting

11%

Exhibition/

Expo 4%

MICE STATISTICS 1^ST QUARTER/2011 DSEC No. 1

There were 214 MICE events held in hotels, comprising 206 meetings & conferences and 8 exhibitions. The average duration decreased from 3.1 days in the first quarter of 2010 to 2.4 days; number of participants and attendees totalled 121,900, with 80% being exhibition attendees. In addition, 53 MICE events were held in convention & exhibition centres and other conference venues; the average duration stood at 1.1 days, bringing in 5,294 participants and attendees.

Starting from 2011, coverage of MICE statistics is expanded to include exhibition organizers and exhibitors. In the first quarter of 2011, data were collected from 8 exhibition organizers (80% of total);

concurrently, systematic sampling method was adopted to collect data from 51 exhibitors.

2. Total Revenue and Expenditure of Exhibition Organizers

MOP

Total Revenue 2 100 142 Total Expenditure 3 200 077

Rental of Exhibit Booth 1 273 974 Rental for Venue 636 853

Financial Support from Government and Other Organizations

826 168 Advertising, Promotion &

Public Relations

603 164

Others - Accommodation 357 027

Food &Beverage 366 033

Others 1 237 000

- Absolute value equals zero

3. Total Revenue and Expenditure of Exhibitors

MOP

Total Revenue 3 136 320 Total Expenditure 1 141 261

Direct Sales of Products 2 738 607 Rental for Exhibit Booth 840 330

Financial Support from Government and Other Organizations

104 013 Booth Construction and Decoration

117 278

Others 293 700 Others 183 653

According to the information collected, the majority (63%) of the exhibition organizers were local enterprises and 25% were from Hong Kong. Moreover, 88% of the organizers had experience of organizing exhibitions in Macao. In the first quarter of 2011, total revenue of the exhibition organizers amounted to MOP2,100,142 and total expenditure was MOP3,200,077.

In respect to the interviewed exhibitors, 49% were exhibitors from Hong Kong and 31% were local exhibitors. Besides, 55% of the exhibitors were first time participants in Macao. Total revenue of the exhibitors amounted to MOP3,136,320 that came mainly from sales of products (87%); total expenditure was MOP1,141,261, with rental for exhibition booth accounting for 74%.

No.1 DSEC 1^ST QUARTER/2011 MICE STATISTICS

Survey Coverage

Monthly Survey on Venues for MICE Events covers meetings and exhibitions held in hotels, major convention & exhibition centres and other conference venues; however, meetings with less than 10 participants, and exhibitions not involving business activities, e.g. exhibitions of photos and paintings, as well as other cultural and art exhibitions are excluded.

The respondent from the venue may return the completed questionnaire to the visiting enumerator; alternatively, he/she may download the questionnaire from “Survey Corner” of the Statistics and Census Services (DSEC) website and upload the respective form upon completion.

With information provided by hotels and exhibition centres, DSEC collects the completed questionnaires from the exhibition organizers; moreover, enumerators from DSEC also visit the show floor and systematic sampling method is adopted in selecting exhibitors for data collection.

Definitions and method adopted in MICE Statistics are in accordance with the standards of UNWTO¹, as well as recommendations of respective international associations such as the International Congress & Convention Association (ICCA) and the Convention Industry Council (CIC).

Glossary

Government Meeting: An event at which attendees are civil servants, government officials or service providers to governmental entities.

Association Meeting: An event initiated by an association.

Corporate Meeting: Gathering of employees or representatives of a commercial organisation. Usually, attendance is required and travel, room and most meal expenses are paid for by the organisation.

Conference: An event used by any organisation to meet and exchange views, convey a message, open a debate or give publicity to some area of opinion on a specific issue. No tradition, continuity or periodicity is required to convene a conference. Although not generally limited in time, conferences are usually of short duration with specific objectives.

Incentive Meeting/Travel: A management tool that uses an exceptional travel experience to motivate and/or recognise participants for increased levels of performance in support of other organizational tools.

Exhibition/Expo: 1) Display of products or promotional material for the purposes of public relations, sales and/or marketing; 2) An event at which products and services are displayed.

The primary activity of attendees is visiting exhibits on the show floor. These events focus primarily on business-to-business (B2B) relationship.

1 “Measuring the Economic Importance of the Meetings Industry-Developing a Tourism Satellite Account Extention＂, World Tourism Organization (UNWTO)

會議及展覽統計 ESTATÍSTICAS DO SECTOR DAS CONVENÇÕES E EXPOSIÇÕES

MICE STATISTICS

2011 年第 1 季 1º TRIMESTRE DE 2011 1^ST QUARTER/2011

統計暨普查局 DSEC

DSEC

1 號刊 Nº 1 No. 1

活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day)

活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day)

活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day)

總數

會議

322 3 3 ,8 53 2 .5 2 1 9 2 3 ,3 12 3 .1 1 0 3 1 0 ,5 41 1 .2

257 2 8 ,0 40 2 .1 2 0 6 2 3 ,9 46 2 .4 5 1 4, 0 9 4 1 .1

25 1, 8 6 3 1 .4 4 30 4 3 .0 2 1 1, 5 5 9 1 .1

29 2, 2 2 9 1 .2 6 40 0 2 .2 2 3 1, 8 2 9 1 .0

78 7, 1 0 3 1 .4 1 3 1, 3 4 4 2 .9 6 5 5, 7 5 9 1 .2

28 2, 0 8 1 1 .1 1 0 92 6 1 .1 1 8 1, 1 5 5 1 .1

156 1 4 ,7 53 2 .9 1 4 9 1 3 ,4 43 3 .0 7 1, 3 1 0 1 .1

174 1 6 ,8 59 2 .3 1 6 7 1 6 ,2 92 2 .4 7 56 7 1 .1

25 5, 3 4 5 4 .4 1 5 3, 4 3 2 6 .3 1 0 1, 9 1 3 1 .7

6 1, 8 4 9 2 .3 4 1, 5 0 6 2 .8 2 34 3 1 .5

38 4, 7 8 9 2 .5 3 8 4, 7 8 9 2 .5 - - -

20 5, 0 2 2 2 .8 1 9 4, 8 2 2 2 .8 1 20 0 1 .0

展覽 /博覽 會

9 5 5 ,8 85 3 .9 7 5 0 ,6 85 4 .4 2 5, 2 0 0 2 .0

10 9 9 ,1 54 2 .5 8 9 7 ,9 54 2 .6 2 1, 2 0 0 2 .0

-

-

- 絕對數值為零 Valor absoluto igual a zero Absolute value equals zero .. 不適用 Não aplicável Not applicable

4. 按類 型劃分 的會 展活動 主要 統計 ( 201 1 年第 1 季 ) ES TA TÍS T ICA S PRIN CI PA IS SO BRE RE UN IÕ ES , CO N F ERÊN CIA S E E X P O S IÇÕ ES PO R O TI PO - 1

TRIM ES TRE DE 2 0 1 1 PRI NCI PA L STA T IS TI CS O N M ICE EV EN TS BY TYP E - 1

QU ART E R OF 20 11

1 號刊 Nº 1 No. 1

統計暨普查局

DSEC DSEC

2011 年第 1 季 1º TRIMESTRE DE 2011 1^ST QUARTER/2011

會議及展覽統計 ESTATÍSTICAS DO SECTOR DAS

CONVENÇÕES E EXPOSIÇÕES MICE STATISTICS

主題Tema Subject 活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day) 活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day) 活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day) 總數 Total2010r331 89,738 2.5 226 73,997 3.1 105 15,741 1.2 2011267 127,194 2.1 214 121,900 2.4 53 5,294 1.1 變動 / Variação / Change-19%42%-16%-5%65%-24%-50%-66%-8% 銀行及金融2010r36 3,811 3.233 2,781 3.4 3 1,030 1.0 Actividades bancária e financeira201131 4,675 2.029 4,017 2.1 2 658 1.0 Banking & Finance變動 / Variação / Change-14%23%-36%-12%44%-38%-33%-36% - 商業、貿易及管理2010r119 65,061 2.896 58,399 3.2 23 6,662 1.1 Comércio e gestão2011119 95,693 2.095 93,672 2.2 24 2,021 1.1 Commerce,Trade & Management變動 / Variação / Change - 47%-28%-1%60%-30%4%-70% - 教育及培訓2010r29 3,100 1.48 509 1.6 21 2,591 1.3 Educação e formação201111 10,514 1.37 9,965 1.4 4 549 1.0 Education & Training變動 / Variação / Change-62%239%-8%-13%1858%-12%-81%-79%-22% 資訊及其他科技2010r37 3,134 3.127 2,375 3.8 10 759 1.1 Informática e outras tecnologias201142 3,253 2.838 2,901 3.0 4 352 1.0 IT & Other Technology變動 / Variação / Change14%4%-10%41%22%-23%-60%-54%-9% 醫療健康2010r21 5,707 2.814 4,811 3.5 7 896 1.3 Saúde201123 9,469 3.121 9,299 3.3 2 170 1.0 Medical & Health變動 / Variação / Change10%66%13%50%93%-5%-71%-81%-22% 旅遊2010r42 5,209 2.536 4,444 2.8 6 765 1.0 Turismo 201124 2,340 1.719 1,924 1.8 5 416 1.0 Travel & Tourism變動 / Variação / Change-43%-55%-34%-47%-57%-34%-17%-46% - 文化及藝術2010r10 1,032 1.44 275 1.3 6 757 1.5 Cultura e artes20116 196 1.53 83 1.7 3 113 1.3 Culture & Arts變動 / Variação / Change-40%-81%7%-25%-70%34%-50%-85%-11% 司法及法律2010r9 819 1.42 229 3.0 7 590 1.0 Justiça e direito20112 54 1.01 19 1.0 1 35 1.0 Judiciary & Law變動 / Variação / Change-78%-93%-31%-50%-92%-67%-86%-94% - 其他2010r28 1,865 1.56 174 2.0 22 1,691 1.3 Outros 20119 1,000 1.31 20 2.0 8 980 1.3 Others變動 / Variação / Change-68%-46%-9%-83%-89% - -64%-42%-5% r 修訂數字 Dado revisto Revised figures

5. 按主題劃分的會展活動主要統計 (2011年第1季) ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES POR O TEMA - 1o TRIMESTRE DE 2011 PRINCIPAL STATISTICS ON MICE EVENTS BY SUBJECT- 1ST QUARTER OF 2011 其他場地 Outros locais/Other Venues - 絕對數值為零 Valor absoluto igual a zero Absolute value equals zero

總數 Total酒店 Hotéis/Hotel

會議及展覽統計 ESTATÍSTICAS DO SECTOR DAS CONVENÇÕES E EXPOSIÇÕES

MICE STATISTICS

2011 年第 1 季 1º TRIMESTRE DE 2011 1^ST QUARTER/2011

統計暨普查局 DSEC

DSEC

1 號刊 Nº 1

No. 1

總數 Total Total

參展攤位租金 Renda da cabine destinada à exposição/exibição Rental of Exhibit Booth 政府或其他機構支助 Subsídio concedido pelo governo ou por outras instituições Financial Support from Government and Other Organizations

其他 Outras Others

總數 Total Total

場地租金 Renda das instalações Rental for Venue 宣傳/公關 Publicidade, promoção e relações públicas Advertising, Promotion & Public Relations

住宿 Alojamento Accommodation 飲食 Alimentação Food & Beverage

其他 Outras Others 展覽主辦機構 Entidades organizadoras de exposições/exibições Exhibition Organiser

82 100 1421 273 974 826 168-3 200 077 636 853 603 164 357 027 366 0331 237 000 商業、貿易及管理 Comércio e gestão Commerce, Trade & Management

51 762 192 936 024 826 168-2 993 613 617 253 495 260 288 067 356 0331 237 000 教育及培訓 Educação e formação Education & Training

3 337 950 337 950-- 206 464 19 600 107 904 68 960 10 000- 絕對數值為零 Valor absoluto igual a zero solute value equals zero

6. 按 主題劃分 受訪展覽 主辦機構的 收益及支 出 (2 01 1 年第 1 季 ) R E CE IT AS E DE SPESAS DAS E N TI DAD ES O R G ANI ZADO RA S DA S EXP O SIÇ Õ E S/ E XI B IÇ Õ ES INQ U IR IDOS PO R O T E MA - 1

TRI M ESTRE DE 2011 R E VENU E A ND E X PE NDIT U R E OF TH E I N TE R V IE WED EXHI B ITI ON OR GANI SER S B Y SUB JEC T OF E V ENT - 1

QU AR TE R OF 2 01 1

總支出

總收益

1 號刊 Nº 1 No. 1

統計暨普查局

DSEC DSEC

2011 年第 1 季 1º TRIMESTRE DE 2011 1^ST QUARTER/2011

會議及展覽統計 ESTATÍSTICAS DO SECTOR DAS

CONVENÇÕES E EXPOSIÇÕES MICE STATISTICS

總數 Total Total

直接銷售商品 Vendas directas de produtos Direct Sales of Products 政府或其他機構支助 Subsídio concedido pelo governo ou por outras instituições Financial Support from Government and Other Organizations

其他 Outras Others

總數 Total Total

攤位租金 Renda da cabine destinada à exposição/exibição Rental for Exhibit Booth 場地佈置搭建 Custo da montagem e decoração Booth Construction and Decoration

其他 Outras Others 參展商 Expositores Exhibitor 513 136 3202 738 607 104 013 293 7001 141 261 840 330 117 278 183 653 商業、貿易及管理 Comércio e gestão Commerce, Trade & Management

342 833 8402 729 827 104 013- 960 149 749 477 95 404 115 268 教育及培訓 Educação e formação Education & Training 17 302 480 8 780- 293 700 181 112 90 853 21 874 68 385 - 絕對數值為零 Valor absoluto igual a zero Absolute value equals zero

7. 按主題劃分受訪展覽參展商的收益及支出 (2011年第1季) RECEITAS E DESPESAS DOS EXPOSITORES INQUIRIDOS POR O TEMA - 1o TRIMESTRE DE 2011 REVENUE AND EXPENDITURE OF THE INTERVIEWED EXHIBITORS BY SUBJECT OF EVENT - 1ST QUARTER OF 2011 總收益 Receitas totais Total Revenue總支出 Despesas totais Total Expenditure 澳門元 MOP澳門元 MOP 主題 Tema Subject of Event

參展商數目 Nº de expositores No. of Exhibitors