壹、前言
國際運動產業之無限影響力，可謂是「無遠弗屆，牽一髮而動全身」(程紹同，民 90)，其中又以運動賽會管理(sport event management)專業成長最為快速(Graham et
al., l995)。從國外運動產業的發展歷程來看，在美洲、歐洲或亞洲經濟較發達的國
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