A Study of Bed and Breakfast Website Evaluation Between Taiwan and China
陳怡潔、包冬意
E-mail: [email protected]
ABSTRACT
This study was to compare the Bed and Breakfast (B & B) websites in Taiwan with the farm fun websites in mainland China through an evaluation model. The model was produced through a series of work, that is, the study of website evaluation theories, the observation of B & B websites, and the development of an evaluation model for B & B websites. The Bed and Breakfast (B & B) websites in Taiwan were sampled according to the Taiwan Tourism Bureau list of legal bed and breakfasts websites. The farm fun websites in mainland China were provided by Professor Lu Junliang from the Zhejiang University. The results of this study are as follows. Both the Bed and Breakfast (B & B) websites in Taiwan and the farm fun websites in mainland China did not have comprehensive functions, possibly because of cost considerations concerned with the deployment and maintenance of the websites.
These Website owners design their own Web sites, hardly considering customer demands. However, the extent of website functions can help retain customers. Both parties in Taiwan and in mainland China can enhance the extent of website functions from the customers’ point of view, which may be able to enhance the B & B / farm fun hostels’ competitive forces in the lodging and recreation market.
Keywords : B&B、content analysis、website evaluation model
Table of Contents
中文摘要 ．．．．．．．．．．．．．．．．．．．．．iii 內容目錄 ．．．．．．．．．．．．．．．．．．．．
．iv 表目錄 ．．．．．．．．．．．．．．．．．．．．．vi 圖目錄 ．．．．．．．．．．．．．．．．．．．
．．vii 第一章 緒論．．．．．．．．．．．．．．．．．．．1 第一節 研究背景與動機．．．．．．．．．
．．．1 第二節 研究目的．．．．．．．．．．．．．．．6 第二章 文獻探討．．．．．．．．．．．．．
．．．．8 第一節 民宿產業起源與發展現況．．．．．．．．8 第二節 網路行銷．．．．．．．．．．
．．．．．9 第三節 內容分析法．．．．．．．．．．．．．．11 第四節 網站評估模型．．．．．．．
．．．．．．13 第三章 研究方法．．．．．．．．．．．．．．．．．18 第一節 研究流程．．．．．．．
．．．．．．．．18 第二節 確定觀察樣本．．．．．．．．．．．．．20 第三節 建立網站評估構面與 功能．．．．．．．．22 第四節 進行內容分析與編碼．．．．．．．．．．29 第五節 信度檢驗．．．
．．．．．．．．．．．．29 第四章 資料分析．．．．．．．．．．．．．．．．．31 第一節 民宿與農家 樂網站功能建置情形．．．．．31 第二節 民宿與農家樂網站功能廣泛程度．．．．．38 第三節 民宿與 農家樂網站的發展階段．．．．．．39 第四節 對應分析．．．．．．．．．．．．．．．42 第五章 討論與 結論．．．．．．．．．．．．．．．．45 第一節 討論．．．．．．．．．．．．．．．．．45 第二節 結論．．．．．．．．．．．．．．．．．48 第三節 建議．．．．．．．．．．．．．．．．．48 第四 節 研究限制與未來方向．．．．．．．．．．49 參考文獻 ．．．．．．．．．．．．．．．．．．．．．50 附錄A 台灣民宿網站分析名單．．．．．．．．．．．60 附錄B 大陸農家樂網站分析名單．．．．．．．．．．67 附 錄C 網站編碼表．．．．．．．．．．．．．．．．73
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