TV
TV Cable TV Cable TV TV
TV Cable TV Cable TV
TV TV
•• (( 2020 ))
•• leads (ask info)leads (ask info)
•• media (entry form, copy form)media (entry form, copy form)
•• media (entry form, copy form)media (entry form, copy form)
•• (( ))
•• (( ))
••Test measurementTest measurement
TV TV
• carrier
• un-differential
• ( )
•
•
• ( )( )
•
•
•
•
• DM(
)
•
•
– 15-30 sec
– 30-60 sec
– 90-120 sec
– / 30 min
TV vs Radio TV vs Radio
Mass penetration
penetration , daily cycle(8
)
radio ,
radio
) radio
radio
Network vs spot TV Network vs spot TV
ABC, CBS, FOX ,
Local dealers
( vs )
, cable TV
• Sole sponsorship- ,
Hallmark ( )
• Participation-
• Run a station ad( )
• Pre-empty ability
• Pre-empty ability
1. non pre-emptable ad( )
2. pre-emptable ad( )
3. media pre-emptable ad(
)
• Per inquiry rate
– pay for reservation time zone – Measure test use
– Pay % to TV company
• Bonus-payout ad
• Bonus-payout ad
–
%
• Rent space type ad
TV TV
• Low ad involvement TV
/
•
•
•
•
•
•
Nelson Arbitron
• Diary method( )
• Diary method( )
• Audi-meter (box)
• People-meter( switch )
Cable TV Cable TV
• radio station TV program
•
• ( )
• ( )
cable TV cable TV
•
• ( )
• (TV 2 )
• ( )
• interactive /
response
•
•
cable cable
• 15% cable
TV
• 1.33 cable
TV % (day time/8 )
-
- -
-
(
)
、
、
。
-
• ( )
•
。
500
10
2
( )
•
• 0-800-000-092, 0-800-000-092
• 06-2785123
••
www.ENVORNMENTBACK.com
•
