A Collaborative Quality Function Deployment Model for New Product Development: A Case of Bluetooth USB Dongle
柳淑芬、陳建文
E-mail: 9422510@mail.dyu.edu.tw
ABSTRACT
By globalization competition and progress of information technology, enterprises must emphasize the effectiveness for product R&D, innovation and quick response customers’ demand to increase their competitive advantages. The quality function development (QFD) is constantly applied for the new product development due to it is valid to reduce R&D cost and time. However, the QFD cannot offer guarantees that all participation partners’ demand is adequately considered. In this study, we proposed the collaborative QFD by integrating collaborative product commerce (CPC) and QFD to promote the performance of new product development. In this study, the Bluetooth USB dongle is given as an example to demonstrate our proposed procedure. At first, we construct the key evaluation items for the customers’ demand and technical requests. Furthermore, we utilize collaborative QFD to integrate the demands of suppliers, manufacturers, and retailers to obtain suitable criteria for evaluating the new product
development of Bluetooth USB dongle. Moreover, the Borda count is applied to combine decision makers’ evaluations. Finally, we develop a collaborative QFD prototype system for assisting enterprises to accomplish effectively new product development project.
Keywords : Quality Function Deployment (QFD), Collaborative Product Commerce (CPC), Borda Count, Collaborative Quality Function Development
Table of Contents
目 錄 封面內頁 簽名頁 授權書 iii 中文摘要 v 英文摘要 vi 誌謝 vii 目 錄 viii 圖目錄 xi 表目錄 xiii 第一章 緒論 1 1.1 研究背景 與動機 1 1.2 研究目的 5 1.3 研究方法 7 1.4 研究範圍與限制 7 1.5 論文架構 9 第二章 文獻探討 12 2.1 品質機能展開(Quality Function Deployment, QFD) 12 2.1.1 品質機能展開之定義 12 2.1.2 品質機能展開之目的 13 2.1.3 品質機能展開之特徵 15 2.1.4 品質機能展開之應用 18 2.1.5 品質機能展開與協同式品質機能展開法之差異 19 2.2 協同作業（Collaborative Operation
） 20 2.2.1 協同作業之定義 20 2.2.2 企業間的協同作業模式 22 2.3 協同商務(Collaborative Commerce) 27 2.3.1 協同商務之定 義 27 2.3.2 協同商務之特質 29 2.3.3 協同商務之功能 31 2.4 協同產品商務（Collaborative Product Commerce, CPC） 35 2.4.1 協同產品商務之定義 35 2.4.2 協同產品商務之功能 37 2.4.3 協同產品商務之發展階段 40 2.5 新產品開發相關作業 43 第三章 研究方法 46 3.1 研究流程與分析 46 3.2 協同式品質機能展開法之活動定義與運作流程 48 3.3 品質機能展開之應用 50 3.3.1 專家訪談建構藍芽無線傳輸連結器之客觀需求 50 3.4 計算需求權重 52 3.4.1 計算需求權重 55 3.5 建構品質屋的準則、中心 關係矩陣和相關矩陣 61 3.6 衡量藍芽無線傳輸連結器之準則權重的程度 63 第四章 案例說明 64 4.1 顧客需求項目 64 4.2 專 家訪談 66 4.3 需求權重 69 4.4 準則分析、中心關係矩陣和相關矩陣的建立 75 4.5 衡量藍芽無線傳輸連結器設計準則權重的 程度 76 4.6 雛型系統說明 79 第五章 結論與建議 99 5.1 結論 99 5.2 未來研究建議 100 參考文獻 102 圖目錄 圖1.1 2002-2007 年全球藍芽產品出貨量 3 圖1.2 2003-2004年台灣藍芽產業表現與展望 4 圖1.3 簡化之供應鏈流程架構圖 9 圖1.4 協同式品質 機能展開之運作概念圖 9 圖1.5 論文架構圖 11 圖2.1 品質屋圖架構 17 圖2.2 協同作業應用示意圖 21 圖2.3 協同供應鏈價值 模式 26 圖2.4 協同產品商務核心作業流程圖 38 圖2.5 新產品開發的基本流程五個階段流程 44 圖3.1 研究流程圖 48 圖3.2 協 同式品質機能展開之運作流程圖 49 圖3.3 需求權重流程 55 圖4.1 符號品質屋圖 76 圖4.2 完整品質屋 78 圖4.3 系統架構圖 81 圖4.4 系統登入畫面 82 圖4.5 顧客登入畫面 83 圖4.6 顧客填寫問卷 84 圖4.7 專家登入畫面 85 圖4.8 專家評估需求項目決策 過程一 86 圖4.9 專家評估需求項目決策過程二 87 圖4.10 企業決策者管理功能 88 圖4.11 企業決策者之品質需求表功能 89 圖4.12 企業決策者使用需求管理功能 90 圖4.13 企業決策者計算評估屬性集權重 91 圖4.14 企業決策者計算需求權重分析一 92 圖4.15 企業決策者計算需求權重分析二 93 圖4.16 企業決策者計算需求權重分析三 94 圖4.17 企業決策者計算需求權重分 析四 95 圖4.18 企業決策者制定品質屋 96 圖4.19 產品方案評估表 97 圖4.20 系統管理者之功能 98 表目錄 表2.1 品質機能展 開之相關定義 13 表2.2 日本與美國使用QFD情形 18 表2.3 品質機能展開法與協同式品質機能展開法之差異 20 表2.4 協同商 務之相關定義 28 表2.5 傳統商務在地理區隔上與協同商務之比較 30 表2.6 協同產品商務之相關定義 36 表3.1 品質需求表 54 表4.1 顧客要求項目－要求品質轉換表 66 表4.2 供應商觀點之藍芽無線傳輸連結器設計需求表 67 表4.3 製造商觀點之藍芽 無線傳輸連結器設計需求表 68 表4.4 零售商觀點之藍芽無線傳輸連結器設計需求表 68 表4.5 整合需求表項目 69 表4.6 藍芽 無線傳輸連結器之產品方案評估表 79
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