校園霸凌事件之危機反應研究鍾清龍、姚惠忠

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校園霸凌事件之危機反應研究鍾清龍、姚惠忠

E-mail: [email protected]

摘要

本研究採用實驗法，以危機溝通的觀點探討學校面對校園霸凌事件時，應該採取哪些危機反應策略。本研究主要結果如下

： 1.使用單一策略時，道歉策略與資訊性策略有較好的危機溝通效果。 2.在組合策略方面，否認策略加上資訊策略，並無顯著加分效果，但藉口與道歉加上資訊策略可提升溝通效果。 3.以資訊性策略取代道歉策略，可達到類似的溝通效果。

關鍵詞 : 校園霸凌、憤怒、恐懼、危機反應策略

內容目錄中文摘要……….….………... iii 英文摘要………..….…

……….. iv 誌謝辭……….. v 內容目錄………

………..……... vi 表目錄………viii 圖錄………

………...………x 第一章緒論………...…………1 第一節研究動機………

………...………1 第二節研究目的………...………3 第二章文獻探討…………

………...…………5 第一節校園霸凌………...……5 第二節危機責任歸因……

………...9 第三節危機反應策略……….10 第四節危機溝通效果………

……….…………20 第五節危機溝通效果變項間的關係……….………23 第三章研究方法………

……….……...…….……26 第一節實驗設計……….……27 第二節研究架構………

……….……31 第三節效果變項的操作型定義與衡量……….…32 第四章資料分析………

………..…...…………37 第一節樣本分析與信度分析……….…………37 第二節危機責任之探討…………

……….………40 第三節危機反應策略在危機溝通效果的差異……….42 第四節溝通效果變項間的關係……

……….…45 第五章結論與建議………..………...…………53 第一節研究結果與發現………

……….………53 第二節管理意涵……….…57 第三節未來研究建議………

……….………58 參考文獻……….…60 附錄研究問卷………

……….………78 參考文獻

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校園霸凌事件之危機反應研究 鍾清龍、姚惠忠