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Principal Indicators Per-capita Spending of Visitors in 4th Quarter

Overnight Visitors Same-day Visitors

Overnight Visitors Same-day Visitors

MOP

• •

• • Per-capita spending of overnight visitors (MOP 2,798) increased by 2.4%

year-on-year in the fourth quarter; spending of those from Mainland China (MOP 3,260) and Taiwan (MOP 3,100) was relatively high, up by 0.6% and 6.6% respectively. Per-capita spending of same-day visitors (MOP 731) went up by 11.2% year-on-year, with that of Mainland China (MOP 906) rising by 14.3%.

693

Alameda Dr. Carlos d' Assumpção No. 411-417, Dynasty Plaza, 17th floor, Macao Tel: (853) 8399 5311 Fax: (853) 2830 7825 E-mail: info@dsec.gov.mo Official Statistics. Reproduction of these data is allowed provided the source is quoted.

Per-capita spending of visitors from Singapore (+5.9%), Hong Kong (+8.4%) and Taiwan (+14.8%) recorded year-on-year growth, while that of Thailand visitors (MOP 1,086) dropped by 25.1%. Among the long-haul visitors, per-capita spending of visitors from Australia and the United States increased by 2.8% and 4.6% respectively year-on-year, while that of visitors from the United Kingdom decreased by 12.6%.

- Total spending (excluding gaming expenses) of visitors amounted to MOP 14.79 billion, up by 13.3% year-on-year and 1.0% quarter-to-quarter. Total spending of overnight visitors and same-day visitors increased by 15.8% and 3.6% respectively year-on-year. For the whole year of 2016, total spending of visitors reached MOP 52.66 billion, up by 3.0% year-on-year; total spending of overnight visitors rose by 4.8% while that of same-day visitors dropped by 3.6%.

- Per-capita spending of visitors was MOP 1,830, up by 10.2% year-on-year and 1.3% quarter-to-quarter, which was spent mainly on shopping (44.3%), accommodation (26.9%) and food & beverage (20.8%). Per-capita spending of overnight visitors and same-day visitors rose by 2.4% and 11.2% respectively year-on-year. Per-capita spending of visitors coming to Macao for shopping (MOP 2,832) rose by 9.8% year-on-year, and spending of those coming for MICE events (MOP 2,826) surged by 25.4%.

3.6

- For the whole year of 2016, per-capita spending of visitors increased by 2.2% year-on-year to MOP 1,701; spending of same-day visitors rose by 3.7% while that of overnight visitors fell by 4.5%. Visitors spent mainly on shopping (43.7% of total), of which spending on local food products accounted for 29.5%.

Analysed by main purpose of visit, per-capita spending of visitors coming for MICE events reached MOP 2,700, up by 10.1% year-on-year.

15.8 13.3

10 564 52 662 Current

Quarter

12 021 2 768 14 789

42 097 Annual

Year-on- year Change (%) Total Spending of Visitors

(Million MOP)

3.0 4.8 Quarter-to-

quarter Change (%)

-3.6 2.2

Per-capita spending of Mainland visitors rose by 11.3% year-on-year, with spending of Guangdong visitors and Fujian visitors rising by 12.9% and 17.0% respectively. Per-capita spending of Mainland visitors travelling under the Individual Visit Scheme (IVS) increased by 3.5% to MOP 2,431, with spending of Guangdong visitors rising by 6.8% while that of Fujian visitors edging down by 0.7%.

1 830

2.4 731

-4.5 3.7 Per-capita Spending of Visitors

(MOP)

2 798

1 701

In the fourth quarter of 2016, total spending of Mainland visitors increased by 13.8% year-on-year to MOP 11.47 billion (77.5% of total visitor spending), of which spending of Guangdong visitors (MOP 4.15 billion) and Fujian visitors (MOP 325 million) rose by 12.4% and 8.3% respectively.

Total spending of Mainland overnight visitors (MOP 9.21 billion) and same- day visitors (MOP 2.26 billion) increased by 16.8% and 2.9% respectively year-on-year.

10.2

2 681 11.2

Per-capita Spending of Visitors from Mainland China in 4th Quarter

906

393

215

462

478

531

328

475

526

460

3 260

1 553

3 100

2 423

2 385

2 675

2 122

2 184

1 803

2 271 2 157

987

1 711

1 667

1 727

1 836

1 086

1 371

1 229

1 467

0 500 1 000 1 500 2 000 2 500 3 000 3 500 Mainland China

Hong Kong

Taiwan

Japan

Malaysia

Singapore

Thailand

U.S.A.

United Kingdom

Australia

MOP Same-day Visitor Overnight Visitor Visitor Government of Macao Special Administrative Region

Statistics and Census Service

VISITOR EXPENDITURE SURVEY

4

TH

QUARTER / 2016

2 408

1 596

2 034 1 839

2 431 2 157

0 500 1 000 1 500 2 000 2 500

Mainland Visitors Under Individual Visit Scheme Visitors from

Mainland China

Overall Guangdong Province Fujian Province

2

(2)

Per-capita Shopping Spending of Visitors in 4th Quarter

Total Clothing

Jewellery & Watches

• Local Food Products

Cosmetics & Perfume Handbags & Shoes Others

Per-Capita Spending of Overnight and Same-day Visitors in 4th Quarter

Mainland China Hong Kong Taiwan

Japan •

Malaysia Singapore Thailand U.S.A.

United Kingdom Australia

Analysed by type of spending, visitors spent mainly on shopping in the fourth quarter (44.3% of overall spending); per-capita shopping spending of visitors rose by 6.1% year-on-year to MOP 811. Per-capita shopping spending of Mainland visitors was MOP 1,123, accounting for 52.1% of their overall spending; meanwhile, the corresponding spending of IVS visitors (MOP 1,486) made up 61.1% of their total.

Per-capita Spending of Visitors by Type of Expense in 4th Quarter 2 675

2 271

22.3

6.5

526 2 122

2 385

-8.4

-0.8 2 184

1 803

0.9

-7.0

16.1 4.5

478 393

531 3 100

2 423

6.6

1.5 475 8.7

14.3

186 75 Structure of Visitor Spending in 4th Quarter

Change (%)

16.6

Change (%)

906 Same-day

Visitors

-12.6

6.7 Change

(%) 6.1

MOP Current

Quarter 811

Same Quarter of 2015

232

Per-capita spending of visitors on accommodation (MOP 493) and food &

beverage (MOP 381) increased by 16.5% and 12.4% respectively year-on- year. Per-capita spending of Japanese visitors on accommodation (MOP 801) and that of Taiwanese visitors on food & beverage (MOP 447) were comparatively high.

-29.8

Per-capita shopping spending of overnight visitors decreased slightly by 0.1% year-on-year to MOP 1,068 (38.2% of overall spending); per-capita spending on accommodation (MOP 927) and food & beverage (MOP 608) rose by 5.9% and 2.8% respectively year-on-year.

460 328

5.9 38.1 0.1 6.7

-20.2

As regards type of shopping spending, per-capita spending of visitors on local food products (MOP 232) rose by 6.7% year-on-year; the corresponding spending of visitors from Malaysia was relatively high, at MOP 344, up by 9.2%.

Shopping spending accounted for 71.1% of the total spending of same-day visitors, with local food products (MOP 175) and cosmetics & perfume (MOP 138) being the most popular items purchased; spending on food &

beverage made up 16.8% of the total.

As for same-day visitors, per-capita spending of those from Mainland China and Singapore grew by 14.3% and 0.1% respectively year-on-year, while that of Thailand visitors (MOP 328) fell by 29.8%. Meanwhile, per-capita spending of same-day visitors from the United Kingdom, the United States and Australia recorded increase, with that of the United Kingdom soaring by 38.1%.

764 143 84 217 125

97

MOP

462 5.6

152 65 104 97

0.6

9.2

Per-capita shopping spending on cosmetics & perfume (MOP 186) increased by 22.3% year-on-year, while that on clothing (MOP 125) dropped by 12.6%.

Overnight Visitors

3 260

1 553 11.2

215

15.5

Per-capita spending of overnight visitors from most countries and places registered year-on-year increase, except that of Australia (-0.8%), Thailand (-8.4%) and the United Kingdom (-20.2%). Meanwhile, remarkable growth was recorded in the spending of overnight visitors from Japan (+16.1%).

1 068 927

520 608

195 123

89 0

200 400 600 800 1 000 1 200

Overnight Visitors Same-day Visitors MOP

Shopping Accommodation

Food & Beverage Others Shopping

43.4%

Accommodation 27.3%

Food & Beverage 21.3%

Outbound Transport 4.3%

Others 3.7%

Shopping 44.3%

Others 3.7%

Outbound Transport 4.3%

Food & Beverage 20.8%

Accommodation 26.9%

(3)

Per-capita Spending of Visitors by Main Purpose of Visit in 4th Quarter

Overall

Attending MICE Events •

Vacation Shopping

Business & Professional

Visiting Relatives or Friends •

Gaming Transit

• Economic Activity Status of Visitors in 4th Quarter

Legislators, Senior Officials and Managers Professionals

Technicians and Associate Professionals Clerks

• Service & Sales Workers

Other Employed Persons

Unemployed and Economically Inactive Persons

Visitors’ Comments in 4th Quarter

Environmental Hygiene Public Facilities Travel Agencies Hotels

Gaming Establishments Restaurants

Retail Shops Public Transport

The proportion of visitors who were satisfied with services of travel agencies dropped significantly by 7.0 percentage points quarter-to-quarter to 76.1%. A relatively high proportion of visitors considered that services of public transport should be improved, at 12.9%, up marginally by 0.2 percentage points.

12.9

Visitors' Comments on Points of Tourist Attractions in 4th Quarter

0.9 0.3

0.2

1.5 -2.6

2.1 0.6

-1.1 8.5

7.4

2.1

0.2 0.9 -

Analysed by main purpose of visit, visitors coming to Macao for shopping had the highest per-capita spending, at MOP 2,832, up by 9.8% year-on- year; visitors coming for MICE events surged by 25.4% to MOP 2,826.

0.3 100.0 100.0 1 830

9.6 0.7 53.2

Structure of Visitors 2016

0.1

-0.4

0.7 9.1

3.4 1 561

0.4 1.6

-4.7 4.8

3.0

% Quarter-to-

quarter Difference (p.p.) Quarter-to-

quarter Difference (p.p.)

No Comment

Per-capita spending of visitors coming for vacation was MOP 2,265, down by 3.5% year-on-year, while spending of those coming for business &

professional purpose increased by 10.2% to MOP 1,719.

2 578

-0.3 0.6

5.2

10.2

244 4.9

295 9.8 1 719

2 348 (%)

2016 2015

4.6

84.7 69.2

The unemployed and economically inactive persons (such as housewives and retirees) constituted 31.7% of the total visitors, up by 1.6 percentage points year-on-year.

82.4 0.2 14.0

74.1

-17.2 24.4 21.7

84.8 1.3 10.4

80.1

1 186

13.3

7.7 954

Analysed by economic activity status of visitors, 20.5% of the visitors were legislators, senior officials and managers, up slightly by 0.6 percentage points year-on-year, followed by technicians and associate professionals (14.3%) and clerks (12.8%), up marginally by 0.8 and 0.3 percentage points respectively.

1.8 17.0

17.3 1.7

-0.3

20.9

According to the results of the Visitors ’ Comments Survey for the fourth quarter of 2016, 89.7% and 84.7% of the visitor-users were satisfied with the services and facilities of hotels and retail shops respectively, down slightly by 0.8 and 0.3 percentage points quarter-to-quarter; the proportion of visitors who expressed satisfaction with services of gaming establishments rose by 1.3 percentage points to 84.8%.

0.5 1.1

2.3

0.3 -0.3

-0.9

2.5 0.4

Fair

0.6 45.2

2015r

9.4

Per-capita Spending Change

-3.5 (%)

2 826 2 265

2 254 (MOP)

1 660

2 832

25.4 10.2

-0.7 -0.5

More than half of the visitors (51.3%) commented that points of tourist attractions were adequate, up substantially by 6.3 percentage points quarter-to-quarter.

-2.0 Satisfied

- 1.4

89.7 -0.8 7.6

4.1 13.7

76.1 -7.0

-1.1

- -1.1

6.5 14.8

Per-capita spending of transit visitors was MOP 244, down by 17.2% year- on-year.

Difference (p.p.)

-2.1 1 547

1 636

14.3

Quarter-to- quarter Difference (p.p.)

31.7

0.3 0.6

12.8 Structure (%) 5.8

2.2 Improvement

Needed

0.8 20.5

Quarter-to- quarter Difference (p.p.)

8.2 4.0

45.0%

18.9%

13.8%

22.3%

51.3%

18.0%

16.5%

14.2%

Adequate Fair Inadequate No Comment Q4

Q3

(4)

Million MOP •

• •

• •

• Shopping

Clothing

Jewellery & Watches Local Food Products Cosmetics & Perfume

• Handbags & Shoes

Others Accommodation Food & Beverage Outbound Transport Others

Per-capita spending of same-day visitors went up by 3.7% year-on-year to MOP 693; while that of Mainland visitors topped at MOP 838, up by 3.2%.

Per-capita spending of overnight visitors was MOP 2,681 in 2016, down by 4.5% year-on-year. Analysed by countries and places, per-capita spending of overnight visitors from Mainland China (MOP 3,106) and Singapore (MOP 2,659) recorded year-on-year decline, while that of overnight visitors from Japan (MOP 2,541), Hong Kong (MOP 1,588) and Taiwan (MOP 2,998) increased.

In 2016, per-capita spending of visitors increased by 2.2% year-on-year to MOP 1,701. Per-capita spending of Mainland visitors rose slightly by 0.5%, with spending of IVS visitors falling by 1.4%. Per-capita spending of visitors from Singapore increased by 2.8% year-on-year, and that of visitors from Japan (+12.1%), Hong Kong (+12.6%) and Taiwan (+10.5%) recorded double-digit growth. Meanwhile, per-capita spending of visitors from Thailand dropped by 18.1%.

Per-capita spending of visitors on accommodation (MOP 463) and food &

beverage (MOP 355) increased by 9.3% and 3.2% respectively year-on- year.

Total Spending of Visitors in 2016

Total spending of Mainland visitors rose marginally by 0.7% year-on-year to MOP 40.39 billion (76.7% of total visitor spending) in 2016, of which spending of IVS visitors totalled MOP 21.65 billion, down by 0.8%.

2nd Quarter

Per-capita Spending of Visitors by Countries and Places in 2016 3rd Quarter 4th Quarter

1st Quarter

As regards type of spending, visitors spent mainly on shopping (43.7% of total); spending on local food products (MOP 219), clothing (MOP 113) and handbags & shoes (MOP 77) recorded year-on-year decline, while that on cosmetics & perfume (MOP 157) rose by 10.1%.

744 -2.4 43.7

113 -11.2 6.6

91 3.9 5.3

219 -2.0 12.9

Per-capita spending of long-haul visitors from Australia increased by 4.6%

year-on-year, while that of the United States and the United Kingdom decreased by 1.4% and 6.6% respectively.

For the whole year of 2016, total spending of visitors reached MOP 52.66 billion, up by 3.0% from MOP 51.13 billion in 2015. Total spending of overnight visitors (MOP 42.10 billion) went up by 4.8%, with its share in total visitor spending (79.9%) rising by 1.3 percentage points. Total spending of same-day visitors (MOP 10.56 billion) dropped by 3.6% year- on-year.

355 3.2 20.9

63 5.3 3.7

77 -8.0 4.5

87 -11.1 5.1

463 9.3 27.2

Per-capita Spending of Visitors in 2016 MOP

Per-capita

Spending Change (%) Structure (%)

157 10.1 9.2

77 2.1 4.5

14 789 14 636

11 697 11 540

0 4 000 8 000 12 000 16 000

Overnight Visitors by Quarter in 2016 Same-day Visitors by Quarter in 2016 Overnight Visitors by Quarter in 2015 Same-day Visitors by Quarter in 2015

1 438 1 242

1 262 1 083

1 773 1 688

1 708 1 620

999 1 975

0 500 1 000 1 500 2 000 2 500

Australia United Kingdom

U.S.A.

Thailand Singapore

Malaysia Japan

Taiwan Hong Kong

Mainland China MOP

2016 2015

(5)

Structure of Visitors by Main Purpose of Visit in 2016

Attending MICE Events Vacation

• Shopping

Business & Professional Visiting Relatives or Friends Gaming

Transit

Visitors’ Comments in 2016 •

Environmental Hygiene

Public Facilities •

Travel Agencies Hotels

Gaming Establishments Restaurants

Retail Shops •

Public Transport Tourist Attractions

Million MOP MOP

Analysed by main purpose of visit, visitors coming to Macao for MICE events spent an average of MOP 2,700, up by 10.1% year-on-year;

meanwhile, per-capita spending of those coming for shopping (MOP 2,413) and business & professional purpose (MOP 1,581) increased by 2.4% and 15.2% respectively.

69.4

21.4 78.6

84.3 13.3 1.6

15.0 3.2

17.7 44.8

Total Spending and Per-capita Spending of Visitors, 2010 to 2016 1.2

18.8

5.2

0.4

5.0

0.8

For the whole year of 2016, the proportions of visitors who were satisfied with the services and facilities of hotels (90.1%), travel agencies (85.3%) and retail shops (84.3%) were relatively high, up by 1.5, 2.1 and 0.7 percentage points respectively year-on-year.

Moreover, 44.8% of the visitors commented that points of tourist attractions were adequate, up by 2.3 percentage points year-on-year; meanwhile, 15.0% of the visitors considered that the points of tourist attractions were inadequate, up by 0.9 percentage points.

Fair No

Comment Improvements

Needed/

Inadequate

17.8

1.4 13.9

11.7

-0.2

6.6 8.1 -1.5

2.0 14.7

Satisfied/

Adequate

84.2

8.3 1.2 0.4

11.7

In 2016, more than half of the visitors (50.2%) came to Macao for vacation, up by 5.9 percentage points year-on-year; meanwhile, the proportion of transit visitors dropped by 4.5 percentage points to 17.0%.

Per-capita Spending of Visitors by Main Purpose of Visit in 2016

% 2016 2015r Difference (p.p.)

1.8 2.3

7.1 8.1

11.0 0.6 3.1

81.9 70.9 85.3 90.1

The proportion of visitors who complimented on the services of gaming facilities remained unchanged from 2015, at 84.2%. The proportion of visitors who were satisfied with the services of public transport (69.4%) was relatively low, down by 3.3 percentage points year-on-year.

Per-capita spending of visitors coming for vacation decreased by 6.6%

year-on-year to MOP 2,254, while that of transit visitors (MOP 314) dropped by 24.2%.

17.0 21.5 -4.5

4.1 4.6 -0.5

0.7 0.4 0.3

50.2 44.3 5.9

9.6 9.0 0.6

52 662 51 128

61 749 59 541

52 345 45 328

37 892

1 518 1 619

1 864 2 030

1 959

1 665 1 701

0 500 1 000 1 500 2 000 2 500

0 10 000 20 000 30 000 40 000 50 000 60 000 70 000

2016 2015

2014 2013

2012 2011

2010

Total Spending of Visitors Total Spending of Overnight Visitors

Total Spending of Same-day Visitors Per-capita Spending of Visitors 2 700

2 254

2 413 1 581

1 399 1 154 314

0 500 1 000 1 500 2 000 2 500 3 000

. . . . . .

. MOP

2016 2015

Attending MICE Events

Vacation Shopping Business &

Professional Visiting Relatives or Friends Gaming Transit

(6)

Sampling Error Historical Data

4th Quarter 4th Quarter

Visitors Total Spending (Million MOP)

Overnight Visitors Overnight Visitors

Same-day Visitors Same-day Visitors

Annual Per-capita Spending (MOP)

Visitors Overnight Visitors

Overnight Visitors Same-day Visitors

Same-day Visitors Annual

Total Spending (Million MOP) Overnight Visitors Same-day Visitors Per-capita Spending (MOP)

Overnight Visitors Same-day Visitors

Methodology

Glossary

Main Purpose of Visit: The most important reason or motivation for the trip, in the absence of which the trip would not have taken place.

Symbols:

- Absolute value equals zero 0# Magnitude less than half of the unit employed

.. Not applicable r Revised figures

% Percentage MOP Macao Pataca

p.p. Percentage point

For additional information:

http://www.dsec.gov.mo/e/visitor_expenditure.aspx 45 328 52 345 0#

MOP

3 082 2 995 ..

1.6 1.3 0.5

0.2

0.5 0.4 0.2 0.1

0.2

0.3 0.3 ..

0.8 0.7 0.3

626 586 662 641 668

1 619 1 864 2 030 1 959 1 665 2 777 3 229 3 475 3 493 2 807

43 845 14 575

8 500 9 961 10 866 10 963 13 362

49 580 50 883 40 165 9 439

61 749 51 128

The amount paid by visitors for the purchase of goods and services for own use or to give away, including expenses paid by the visitors or reimbursed by others such as relatives, friends or employers. Spending of visitors excludes gaming expenses, donations, expenses on purchase of assets and goods for resale.

Visitor who does not spend the night in any residential accommodation, hotel/guesthouse, or casino in the place visited, nor does he/she have accommodation arrangement with a hotel/guesthouse.

Visitor Expenditure Survey and Visitors' Comments Survey adopt systematic sampling in selecting samples of visitors to Macao. At different departure points, enumerators collect spending data and comments on services and facilities from visitors during their stay in Macao.

Any person taking a trip to a main destination outside his/her usual environment, for less than a year, for any main purpose other than to be employed by a resident entity in the country or place visited.

59 541

Note:

Overnight Visitor:

Classification of visitors:

Spending of Visitors:

Visitor:

0.4

“Visitor” is defined in accordance with the International Recommendations for Tourism Statistics 2008 of UNWTO.

0.1

Same-day Visitor:

0.7 0.7

3 573 2 019 2 201

643

1 660 2 733 3 234

1 757 3 776

Visitor who stays at least one night in a residential accommodation or casino in the place visited, or has accommodation arrangement with a hotel/guesthouse.

2 672

35 889

658 2 577 1 969 2 875

10 379

10 785 11 058

1.0 0.8 0.3

534 746 679

1 820

16 318 14 054 12 605 13 444

13 051 2015

2011 2012 2013 2014

Food &

Beverage Accommodation

Shopping Per-capita

Spending

參考文獻

相關文件

Table 1: Characteristics of interviewed visitors, by place of residence Table 2: Average length of stay of interviewed visitors, by place of residence Table 3: Per-capita spending

4- Per-capita non-shopping spending (excluding gaming expenses) of interviewed visitors by place of residence. 5- Per-capita shopping spending of interviewed visitors by

With regard to the spending structure, visitors from Mainland China spent 63% of their per- capita spending on shopping, whereas those from Hong Kong and Taiwan, China spent 79% and

Table 12 : Sampling errors of per-capita shopping spending of interviewed visitors by place of residence and type of expense. Table 13 : Interviewed visitors’ comments on services

Total spending and per-capita spending of visitors for the fourth quarter of 2011 were extrapolated from 39,900 effective questionnaires collected; besides, data for the fourth

Total spending and per-capita spending of visitors for the third quarter of 2011 were extrapolated from 47,300 effective questionnaires collected; besides, data for the third

With regard to spending structure, visitors from Mainland China spent 61% of their per- capita spending on shopping, whereas those from Hong Kong and Taiwan, China spent 78% and 71%

Table 12 : Sampling errors of per-capita shopping spending of interviewed visitors, by place of residence and type of expense. Table 13 : Interviewed visitors’ comments on