未來研究建議

本研究僅針對 Facebook 社群網站進行討論，但現今有非常多的社群網站都 擁有龐大的使用人數，像是 Instagram、Twitter、微博等，不同的社群網站都會 有不同的使用者特性，因此未來的研究可進行多平台間的比較。

在網路平台間的研究也建議將年齡層作出區隔，因為不同年齡層的使用習 慣不同，會有不一樣的研究發現。

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附錄一 問卷

親愛的小姐／先生,您好:

這是一份有關「Facebook（臉書）的使用行為」的學術問卷。

我們需要的填答者必須最近一個月內參與過「Facebook（臉書）」，如果您不符合這 項條件，那麼請您無須填答這份問卷。謝謝您的合作！

填寫這份問卷大約需要 10 分鐘左右的時間，您的答案對我們的研究相當重要，懇請您 耐心作答。

最後，本問卷採匿名方式，所有資料僅供學術研究之用，絕不外洩或轉用它途，請您放 心作答。

敬祝

身體健康 事事順心

國立台灣師範大學管理研究所 王仕茹副教授 國立台灣師範大學管理研究所 洪譽凌研究生

敬上

【第一部份】Facebook(臉書)使用行為 1. 請問您是否為 Facebook 的註冊成員?

□否 □是

2. 請問您最近使用 Facebook 是在多久之前？

□從不 □3 個月前 □2 個月前 □1 個月前 □1 個月內 3. 請問您註冊成為 Facebook 成員已經有多久時間?

□1 年(含)以下 □1 年~2 年(含) □2 年~3 年(含)

□3 年~4 年(含) □4 年~5 年(含) □6 年~7 年 □8 年以上 4. 在過去一個星期裡，您使用 Facebook 的天數為何?

□未使用 □1 天 □2 天 □3 天 □4 天 □5 天 □6 天 □7 天 5.平均而言，您每天花多少時間使用 Facebook(遊戲除外)?

□15 分鐘(含)以下 □15 分鐘~30 分鐘(含) □30 分鐘~45 分鐘(含)

□45 分鐘~60 分鐘(含) □60 分鐘~75 分鐘(含) □75 分鐘以上 6.您常使用 Facebook 裡的哪些功能?(可複選)

□建立/觀看粉絲團(Fans) □戳(Pokes) □建立/觀看社團群組(Groups)

□分享影片 □標籤(Tags) □按讚(Like) □打卡(Places) □活動(Events)

□訊息(Messages) □塗鴉牆(The Wall) □相簿(Photos) □留言(Comment)

□應用程式(包含心理測驗、遊戲等)(Applications) □其他(請註明)_________

7.您在 Facebook 上擁有的朋友數大約是多少?

□100 以下 □101-200 □201-300 □301-400 □401-500 □501-600

□601-700 □701-800 □801-900 □901-1000 □1001 以上

【第二部份】以下關於您在臉書上的貼文，請根據您的實際情況填答：

【第三部份】以下關於您在日常生活上的情境，請根據您實際情況填答：

9 我覺得臉書上的朋友，沒有人可以讓我分

【第五部份】基本資料 1.性別

□男 □女 2.年齡

□15 歲~20 歲 □21 歲~25 歲 □26 歲~30 歲 □31 歲~35 歲

□36 歲~40 歲 □41 歲~45 歲 □46 歲~50 歲 □51 歲~60 歲

□61 歲以上 3.教育程度

□國中(含)以下 □高中/職 □專科/技術學院 □大學 □研究所(含)以上 4.婚姻狀況

□未婚 □已婚 5.職業

□家管 □製造運輸業 □醫療/保健□軍公教 □服務業 □商業 □學生

□傳播/公共關係/廣告/行銷 □金融保險業 □資訊科技業 □自由業

□法律相關行業 □其他______

6.工作年資

□3 年以下 □4 年~6 年 □7 年~10 年 □11 年~15 年 □16 年~20 年

□21 年~25 年 □26 年以上