第五章 結論與建議
第三節 未來研究建議
國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
82
第三節 未來研究建議
本研究個案企業選擇僅以Discovery 亞太電視網的台灣分公司的個案為主，建議 後續研究者可以逐步擴大研究對象，例如台灣的本地電視台的國際化策略、中國線上 影視媒體的國際化策略、或是比較其他紀實娛樂頻道的國際化策略、或亞洲區其他國 家的個案，進一步突破本研究的限制，企求導引出更多國際化策略的實務應用準則。
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
83
參考書目 一、 中文部份
于卓民（2008）《國際企業：環境與管理》三版，華泰文化。
陳振祥與李吉仁（1998）《企業概論：本質、系統與應用》。
吳思華（2000）《策略九說》三版，台北：臉譜田出版社。
楊宗欣/李麗說/林伶瑾編譯（2005）《當代國際企業》第六版，。
方至民（2006）〈MTV在地化，一樣酷！〉，《經濟日報》 2006年12月17日 。 林建煌（2011）《國際行銷管理》三版，華泰文化。
邱憶惠（1999）《個案研究法：質化取向》教育研究，7，P113-127。
鄭淑文（2007）《紀實娛樂頻道節目全球在地化歷程探析—以 Discovery 在台灣的發 展為例》，政治大學傳播學院碩士在職專班論文。
林東民（2010）《國際媒體集團的在地化策略》，台灣大學經營管理學院碩士在職專 班論文。
郭詠萱（2007）《跨國女性雜誌「在地化」之研究分析》，「｛飆心立藝｝數位科技 暨傳播媒體學術暨實務研討會」論文，台北縣板橋。
劉萍（2000a）。〈約翰‧漢卓克斯：辦媒體比辦學校的影響力大〉，《今周刊》，
164期，2006年5月17日，取自
http://www.businesstoday.com.tw/Web_Content/article.aspx。
‧
Amit, R., and Schoemaker P. J. (1993). “Strategic Assets and Organizational Rent”, Strategic Management Journal, 14(1), 33-46.
Anderson, P. (1983), “Decision Making by Objection and the Cuban Missile Crisis”
Administrative Science Quarterly, Vol.28, pp.201-222.
Barney, J. B. (1991). “Firm Resources and Sustained Competitive Advantage”, Journal of Management, 17(1), 99-120.
Cavusgil S Tamer (1984). "Differences Among Exporting Firms Based on Their Degree of Internationalization", Journal of Business Research. 12(2), 195-208.
Cbalaby, J. K. (2002). “Transnational television in Europe: The role of Pan-European channels”, European Journal of Communications, 17(2), 183-203.
Chandler A.D.(1990)”Scale and Scope: The Dynamics of Industrial Capitalism”, Cambridge: Harvard University Press.
Chatterjee S, Wernerfelt B.(1991) “The link between resources and type of diversification: theory and evidence.” Strategic Management Journal, 22, pp.747-776.
Chuang, Y.C. and C.M. Lin (1999). “Foreign Direct Investment R&D and Spillover Efficiency: Evidence from Taiwan’s Manufacturing Firms”. The Journal of Development Studies, 35(4), 117-137.
Davidson, W.H. (1980), “The Location of Foreign Direct Investment Activity: Country Characteristic and Experience Effect”, Journal of International Studies, pp.9-22.
Deresky, Helen(1994) “International Management: Managing across boarders and cultures”, New York: Haper Collins College Publisher.
Dolwing, P.J. and Schuler, S. (1990), “International Dimension of Human Resource Management”, PWS-KENT Publish Co.
Elfriede Fürsich, (2003).”Between Credibility and Commodification: Nonfiction Entertainment as a Global Media Genre”, International Journal of Cultural Studies.
Anderson, E. and Gatignon, H., “Modes of Foreign Entry: A Transaction Cost Analysis
‧
and Proposition” Journal of International Business Studies, Fall 1986, pp.1-26.
Erramilli, M.K., Rao, C.P. (1993), "Service firms’ international entry-mode choice: a modified transaction-cost analysis approach", Journal of Marketing, Vol. 57 No.July, pp.19-38.
Gall, M. D., Borg, W. R., & Gall, J. P. (1996). “Education research: An introduction” (6e), White Plains, NY: Longman.
Gay, L.R.(1992),” Educational Research Competencies for Analysis and Application”, New York：Macmillan.
Grant, R. M. (1998). “Contemporary Strategy Analysis: Concepts, Techniques, Applications “(3e), Maiden, MA: Blackwell business.
Gersick, C. (1988), “Time and Transition in Work Team: Toward a New Model of Group Development,” Academy of Management Journal, Vol. 31, pp.9-14.
Hamel, G. (1994). “The Concept of Core Competence: Competence-based Competition”, Business Communications Review, 25(1), 11-33.
Herriott, R.E. and Firestone, W.A. (1983). “Multisite qualitative policy research:
Optimizing description and generalizability”, Educational Research, 12, 14-19.
Herrmann, P. and Datta, D.K. (2006), “CEO experiences: effects on the choice of FDI entry mode”, Journal of Management Studies, Vol. 43 No. 4, pp. 755-78.
Hill, C., Hwang, P., Kim, W.C. (1990), "An eclectic theory of the choice of international entry mode", Strategy Management Journal, Vol. 11 pp.117-28.
Hoffer, C. W., and Dan, S. (1978). “Strategy Formulation: Analytical Concept”, St. Paul:
West Publishing.
Hobday, M. (1995). “Innovation in East Asia” Edward Elgar Publishing.
Hofmann, D. A. (2002), “Issues in multilevel research: theory development, measurement and analysis.” analysis. In Rogelberg, S. (Ed.), Handbook of
research methods in industrial and organizational psychology. Oxford: Blackwell.
Hughes, K. (1986). “Exports and Technology, Cambridge”, Cambridge University Press.
Jain, S.C. (1989), “Standardization of International Marketing Strategy: Some
‧
Research Hypotheses,” Journal of Marketing Vol. 53, 1989, P.72.
Johanson, J. & Wiedersheim-Paul, F., (1975), “The Internationalisation of the
Firm-Four Swedish Cases”, Journal of Management Studies, Vol. 12, No. 3, pp.
305-322.
Johanson, J. and L.G Mattson (1986), “International Marketing and
Internationalization Processes – A Network Approach”, In S. Paliwoda and P. N.
Turnbull (eds.), Research in International Marketing, London: Croom Helm.
Johanson, J.(2006), “Global Marketing: Foreign Entry, Local Marketing & Global Management” 4th Edition McGrow Hill. P.385-390.
Keegan, W.J. (1969), “Ultinational Product Planning: Strategic Alternatives” Journal of Marketing, Vol.33, 1969, P.59.
Kumar, N. (1987). “Technology Imports and Local Research and Development in Indian Manufacturing”, The Developing Economics, 25, 220-233.MN West Publishing Lado, A. A., & Wilson, M, C. 1994. “Human resource systems and sustained competitive
advantage: A competency-based perspective”, Academy of Management Review, 19(4): 699-727.
Lado, A.A., Boyd, N.G., & Wright, P., (1992),”A competency-based model of sustainable competitive advantage: Toward a conceptual integration”, Journal of
Management, 18, 77-91.
Leonard-Barton, D(1992), “Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development”, Strategic Management Journal, Vol. 13 pp.111-125.
Lynskey, M. J. (1999), “The transfer of resources and competencies for developing technological capabilities-the case of Fujitsu-ICL”, Technology Analysis and Strategic Management, Abingdon, 11(3), 317–336.
Prahalad, C. K., and Hamel, G. (1990). “The Core Competence of Corporation”, Harvard Business Review, 68(3), 79-91.
Peter, K. (1995), “Competence as Process and the Social Embeddedness of
Competence Building”, Academy of Management Journal, Best Papers Proceeding, pp. 427-434.
Penrose, E. (1959), “The theory of the growth of the firm” (3e). Oxford University
‧
Press: Oxford.
Root, Franklin R., (1987), “Entry Strategies for International Market”, D.C.: Health and Company,
Root, F.R. (1994) “Entry strategies for international markets” Lexington Books
Salvaggio, JL. And Bryant J, eds (1989). “Media use in the information age: emerging patterns of
adoption and consumer use”, Hillsdale, NJ: Lawrence Erlbaum.
Spanos, Yiannis E. and Spyros Lioukas (2001), “An Examination into The Causal Logic of Rent Generation: Contrasting Poter’s Competitive Strategy Framework and The Resource Based Perspective”, Strategic Management Journal, 22(3). pp.907-934.
Stein, L. , Loch, C., and C. Terwiesch (1996), "Measuring Development Performance In The Electronics Industry", Journal Product Innovation Management
Straubhaar,J., & LaRose, R (2004). “Media Now: Understanding Media, Culture, and Technology. Thomson”, Wadsworth: pp. 480-498.
Teece, D. J. 1998. “Capturing value from knowledge assets: The new economy, markets for know-how, and intangible assets”, California Management Review, 40(3): 55-79.
Van Hoesel, R. (1996). “Taiwan Foreign Direct Investment and the Transformation of the Economy. Foreign Direct Investment and Government: Catalysts for Economic Restructuring”, London: Routledge, 280-315.
Vernon R. (1966), “International investment and international trade in the product cycle”, Quarterly Journal of Economics (May), pp. 190-207.
Webster, J. G.(1989), “Television Audience Behaviour : Patterns of exposure in the new media environment” Journal of Communications.
Wernerfelt, B. (1984). “A Resource-based View of the Firm”, Strategic Management Journal, 5(2), 171-180.
Wimmer, Roger D., Dominick, Joseph R.(2000), “Mass Media Research: An Introduction”
Yin, R.K., (1984, 1989, 1994, 2001). “Case Study Research: Design and Methods”, Beverly Hills, Calif: Sage Publications.
‧
Discovery官方網站，取自www.discovery.com
光明日報(2010年10月29日) 十二五，中國城市發展十大新趨勢估，取自【新華網】
http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/observation/2010-10/29/
c_12715676.htm
呂雪彗（民101年7月20日）陳揆：文創第四波經濟推力【工商時報】，取自 http://news.chinatimes.com/focus/11050106/122012072000108.html 邱莉玲（民101年1月28日）跨國跨業大串連，文創業台灣操兵，亞洲打天下
【工商時報】，取自【馬堤的剪報報告】
http://www.wretch.cc/blog/leekming/24408797
文化部（民101年7月19日）影視音產業領軍打造台流國際網絡，業界籲政策鬆綁置入 行銷台灣優質文化，取自
http://www.moc.gov.tw/artnews.do?method=findById&id=1222852533898#
潘德烈（2009）〈從全球發展看台灣文創產業趨勢〉，大紀元週報網站，取自 http://www.epochtimes.com/b5/9/2/24/n2441306.htm
International Media Corporations (2012), Institute of Media and Communications Policy，
取自www.mediadb.eu/en.html
張立行（2004）。〈Discovery 為中國破例 再次舉辦「新銳導演計劃」〉。2007 年 1 月 11 日，取自
http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/newmedia/2004-03/31/c ontent_1393452.htm。
臉書網站，取自Facebook www.facebook.com
國家地理頻道官方網站，取自www.discoverychannel.com.tw 歷史頻道官方網站取自www.history.com