第五章 結論
5.2 未來研究方向
由於本研究只探討市場上有一家供應商與零售商間的策略定價模型，因此實 務上還有許多可延伸之部分，以下提供一些未來可研究之方向：
考慮多家零售商彼此競爭：本研究為便於分析不同策略模型，假設市場上只 有一家壟斷的零售商，然而實際上市場同時會出現許多競爭廠商，並互相做
差別取價來吸引顧客，例如銷售蘋果iPhone 手機的零售廠商除了直營店外，
還有其他電信業者像是台灣大哥大、中華電信等廠商。
新產品價格、批發價格變動性：本研究為簡化複雜度，將新產品價格與批發 價做為外生變數，未來可考慮將批發價設為內生變數，由供應商透過最佳化 模型決策最適批發價，而零售商可藉此批發價來調整新產品定價。
多期動態模型：由於一個世代的產品可在市場上存活的週期時間不僅止於一 期或兩期，因此考慮每個世代產品在市場上的價值並判斷其產品生命週期，
未來研究上可應用多期的世代交替模型。
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