研究建議與未來發展

本研究樣本年齡層著重在 30 歲以下年輕族群，該年齡層幾乎為音樂網站之主要消 費客群，透過評估模式可以了解在音樂網站產業市場，若要擴大新市場占有率，勢必得 向其它年齡層之擴展做更深入之研究,也是此論文將來可努力研究之方向。

雖然本研究僅針對國內之音樂網站市場來做深入分析，不過此評估模式提供亦可做 為未來相關研究模式發展之參考，同時本模式並可擴充到不同區域或國家，也可以比較 同一家業者不同時期的發展策略。

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附錄

A.1 音樂網站消費者偏好研究問卷