第五章 結論與建議
5.3. 未來展望
5.3.3. 研究議題
本研究以綠色 3C 產品為探討之商品，然而購買不同產品時，對消費者購買態度和
意願的影響可能有所不同。因此建議未來之研究者可以針對購買多種不同產品之消費者 進行探討，藉此能提出更多不同的理論模式。
參考文獻
中文部分
[1] 石文新譯(1999)，綠色行銷。臺北市：商業週刊。（Jacquelyn Ottman, 1999, Green marketing 原著）。
[2] 吳明隆(2009)。結構方程模式－SIMPLIS 的應用。臺北市：五南。
[3] 吳國卿、梁永安、蘇玉櫻譯(2000)。刻不容緩：決戰電子商務(Now or Never)，初版。
臺北市：經典傳訊。(Mary Modahl 原著)。
[4] 李昇芳(2006)。保險消費者透過車商保代購買汽車保險動機、認知、涉入與意願實 證之研究(未出版碩士論文)。銘傳大學，臺北市。
[5] 李德威(1997)。綠色消費時代的來臨。環耕。第 9 期，頁 76-78。
[6] 金明卲（2001）。來源國效應、品牌形象認知對產品品質認知影響--以資訊科技產品 為例(未出版碩士論文)。輔仁大學，臺北市。
[7] 柯惠玲(2003)。台灣地區香菸消費者個人特質、產品認知及品牌偏好與顧客權益關 聯性之研究(未出版碩士論文)。國立高雄第一科技大學，高雄市。
[8] 柴松林(1996)。綠色消費主義。環保標章簡。第 5 期，頁 4-7。
[9] 高登第譯(2000)。科特勒談行銷─如何創造、贏取並主宰市場，初版。遠流出版社，
臺北市。(Philip Kotler 原著)。
[10] 許黛君(2005)。職棒球迷的認同感、產品認知與群體規範對贊助商產品的態度及購 買意願影響之研究(未出版碩士論文)。朝陽科技大學，臺中縣。
[11] 陳思樺(2006)。九年一貫國小教科書綠色消費內容分析之研究(未出版碩士論文)。
國立新竹教育大學，新竹縣。
[12] 黃意舒(2005)。帅稚園教師角色認同及踐行研究(未出版博士論文)。國立政治大學，
臺北市。
[13] 溫雅貴(1994)。綠建築標章應用在住宅類建築接受態度之研究－以綠色消費觀點探 討(未出版碩士論文)。國立臺灣大學，臺北市。
[14] 董德波(1999)。我國環保標章執行成果與綠色消費。環保標章簡訊。第 15 期，頁 1-13。
[15] 綠色消費指南(2007)。行政院環保署。取自 http://www.epa.gov.tw/。
[16] 鄭先祐(1997)。陽明山國家公園夢幻湖生態保護區生態系之研究。內政部營建署陽 明山國家公園管理處。
[17] 機關優先採購產品保護法。行政院環保署。取自 http://www.epa.gov.tw/。
[18] 蕭新煌(1987)。我們只有一個台灣。臺北市：圓神。
[19] 駱尚廉(2000)。綠色生活實踐環保。消費者報導。第 236 期，頁 25-29。
英文部分
[1] Alfredsson, E.C. (2004). ‘‘Green’’ consumption—no solution for climate change. Energy, 29, 513–524
[2] Allport, G.W. (1935). Attitudes. In C. Murchison (Ed) Handbook of Social Psychology.
Worcester, Mass: Clark University Press.
[3] Allport, G. W. (1961). Pattern and Growth in Personality. New York: Holt, Rinehart, and Winston.
[4] Amyx, D.A., P.F. DeJong, C.G. Lin, & J.L. Wiener (1994). Influence of purchase intentions for ecologically safe products: an exploratory study: an exploratory study. In AMA Winter Educator’s Conference Proceedings, eds. Ranold C. Curhan. Chicago:
American Marketing Association, 5, 304-311.
[5] Blackwell, & Miniard (2001). Consumer Behavior. New York: Appleton Century Crofts.
[6] Brucks, M., & Zeithaml V. A. (1991). The Effects of Product Class Knowledge on Information Search Behavior. Journal of Consumer Research, 12, 1-16.
[7] Burke, P. J. & Reitzes, D. C. (1981). The link between identity and role performance.
Social Psychology Quarterly, 44(2), 83-92.
[8] Chen, L., Gillenson, M.L. & Sherrell, D.L. (2002). Enticing online consumers: an extended technology acceptance perspective. Information & Management, 39(19), 705-719.
[9] Chin, W. W. & P. Todd (1995). On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution. MIS Quarterly, 19(2), 237-246.
[10] Chu, D.A. (1992). Jumping Into Plyometrics. Champaign, IL.: Leisure Press.
[11] Danielewicz, J. (2001). Teaching Selves: Identity, Pedagogy, and Teacher Education.
New York: State University of New York Press.
[12] Davis, F. D. (1975). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-339.
[13] Dembkowski, S., & Hanmer-Lloyd, S. (1994). The Environmental Attitude - System Model: A Framework to Guide the Understanding of Environmentally Conscious Consumer Behavior. Marketing: Unity in Diversity. Proceedings of the Annual Conference of the Marketing Education Group, Coleraine, 4(6), 232-241.
[14] D'Souza, C. (2000). Bridging the Communication Gap: Dolphin Safe Eco-Labels.
Corporate Communication: An International Journal, 5(2), 185-190.
[15] Elkington, J. & Hails (1993). The Green Consumer. Viking Penguin, USA.Inc.
[16] Fishbein, M. & I. Ajzen (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research Reading. MA: Addison-Wesley.
[17] Fryxell G. E., Lo W. H. (2003). The influence of environmental knowledge and values on
managerial behaviours on behalf of the environment: an empirical examination of managers in China. J. Bus. Ethics. 46(1), 45-69.
[18] Garvin, D. A. (1984). What Does Product Quality Really Mean. Sloan Management Review, 26(1), 25-43.
[19] Gefen, D., Karahanna, E., & Straub, D, W. (2003). Trust and TAM in online shopping:
An integrated model. MIS Quarterly, 27(1), 51-90.
[20] Gefen, David. (2000). E-Commerce: the role of familiarity and trust. Omega, 725-737.
[21] Gellynck, X., Januszewska, R., Verbeke, W., & Viaene, J. (2005). Consumer attitudes towards food traceability and costs for the food business. Colloque International SFER, 223–234.
[22] Gilg, Andrew, Stewart Barr, & Nicholas Ford. (2005). Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures, 37(6), 481-504.
[23] Lisa Guimond, Chankon Kim, & Michel Laroche (2001). An investigation of
coupon-prone consumers their reactions to coupon feature manipulations. Journal of Business Research, 54(2), 131-137.
[24] Hanselman, S. E., & Pegah, M. (2007). The wild wild waste: e-waste. Paper presented at the Proceedings of the 35th annual ACM SIGUCCS conference on User services.
[25] Igbaria, M. & J. Iivari (1995). The Effects of Self-efficacy on Computer Usage. Journal of Management Science, 23(6), 587-605.
[26] Igbaria, M. & M. Tan (1997). The Consequence of Information Technology Acceptance Subsequent Individual Performance. Information and Management, 32, 113-121.
[27] J. Kotchen, Mattew & D. Reiling, Stephen (2000). Environmental attitudes, motivations, and contingent valuation of nonuse values: a case study involving endangered species.
Ecological Economics, 32, 93-107.
[28] Kleijnen, M., Wetzels, M. & de Ruyter, K. (2004). Consumer acceptance of wireless finance. Journal of Financial Services Marketing, 8(3), 206-217.
[29] Kotchen, M. J. & Reiling, S. D. (2000). Environmental attitudes, motivations, and contingent valuation of nonuse values:a case study involving endangered species.
Ecological Economics, 32, 93-107.
[30] Kotler, P. (1999). Marketing Management - An Asian Perspective. Singapore, Prentice Hall, Inc.
[31] Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. The Journal of Consumer Marketing, 18(6), 503-520.
[32] Legris, P., Ingham, J., & Collerette, C. (2003). Why do people use information technology? A critical review of the technology acceptance model. Information &
management, 40, 191-204.
[33] Lin, J. C. C., & Lu, H. (2000). Towards an understanding of the behavioural intention to
use a web site. International Journal of Information Management, 20, 197-208.
[34] Mathieson, K., Peacock, E. & Chin, W. W. (2001). Extending the TAM: the influence of perceived user resources. The DATA BASE for Advances in Information Systems. 32(3), 86-112.
[35] Moon, J.W.,& Kim ,Y.G. (2001). Extending the TAM for a world-wide-web context.
Information & Management , 38, 217-230.
[36] Oslo Rountable on Sustainable Production and Consumption. Linkages. Retrieved from http://www.iisd.ca/consume/oslo004.html .
[37] Parasuraman, A. (1997). Reflections on gaining competitive advantage through customer value. Journal of the Academy of Marketing Science, 25(2), 154-61.
[38] Pavlou, P. A., & Mendel, F. (2006). Understanding and Prediciting Electronic Commerce Adoption: An Extension of The Theory of Planned Behavior. MIS Quarterly, 30(1), 115-143.
[39] Peattie, K. (1992). Green Marketing. Pitman Publishing, London.
[40] Peattie, K. (2001). Towards sustainability: The third age of green marketing. The Marketing Review, 2, 129-146.
[41] Ram, S. (1987). A Model of Innovation Resistance. Advances in Consumer Research, 14(1), 208-212.
[42] Rogers, M. E. (1992).Nursing Science and the Space Age. Nursing Science Quarterly, 5(1), 27-34.
[43] Schaik , P. V., J. A. Bettany-Saltikov, & J. G. Warren (2002). Clinical Acceptance of A Low-Cost Portable System for Postural Assessment. Behavior & Information Technology, 21(1), 47-58.
[44] Sheth, J.N. (1981). Psychology of innovation resistance. Research in Marketing, 4, 273-282.
[45] Simon, M. A. (1995). Reconstructing mathematics pedagogy from a constructivist perspective. Journal for Research in Mathematics Education, 26(2), 114-145.
[46] Steenkamp, B. (1990). Conceptual Model of the Quality Perception Process. Journal of Business Research, 21(7), 309-333.
[47] Taylor, S., & Todd, P. A. (1995). Assessing IT Usage: The Role of Prior Experience. MIS Quarterly 19(4), 561-570.
[48] Thoits, P. A. (1992). On Merging Identity Theory and Stress Research. Social Psychology Quarterly, 54, 101-112.
[49] Venkatesh, V. & F.D.Davis (2000). A Theoretical Extension of the Technology
Acceptance Model : Four Longitudinal Field Studies. Management Science, 46, 186-204.
[50] Verbeke, W. & R.W, Ward. (2005). A fresh meat almost ideal demand system incorporating negative TV press and advertising impact. Agric. Econ, 25, 359-374,.
[51] Westjohn, S. A., Arnold, M. J., Magnusson, P., Zdravkovic, S. & Zhou, Joyce Xin (2009).
Technology Readiness and Usage: a Global-identity Perspective. Journal of the Academy of Marketing Science, 37(3), 250-265.
[52] Worcester, R. (1993). Public and Elite Attitudes to Environmental Issues. MORI, London.
附件一 正式問卷
角色認同
非常4. 我認為使用綠色 3C 產品能讓作環保一事變得更容易。
□ □ □ □ □
□
男□
女2. 請問您的年齡：
□
20 歲以下□
21-30 歲□
31-40 歲□
41-50 歲□
50 歲以上3. 您的婚姻狀況：
□
未婚□
已婚4. 您的職業：
□
軍公教□
農漁□
工□
服務業□
商□
電子科技業□
學生□
家管□
自由業□
其他：5. 教育程度為：
□
國中(含)以下□
高中職□
專科/大學□
研究所以上6. 您個人的帄均月收入：
□
20,000 以下□
20,001~35,000□
35,001~50,000□
50,001~60,000□
60,000 以上感謝您撥空填寫問卷，非常感謝您的配合！