第五章 結論與建議
第四節 研究貢獻
台灣目前探討使用者體驗的學術研究並不多，本研究希望能給予些許貢獻，
且實驗設計之研究方法在國內研究也鮮少針對網站介面與使用者經驗，提倡實驗 設計的嚴謹性的同時，也預期研究方法與數據能提供給學術界日後研究之參照。
讓學術圈更與實務界更加結合，同時也讓學術界了解網頁介面的功能性與影響程 度，以及其對造成使用者的體驗的差異性。
二、 實務面
本研究希望提供給予不論是購物網站或是電子商務平台一個參考，提醒使用 者為中心(User-centered design)為設計主軸的重要性，透過研究之成果開發更符 合消費者購物流程的消費模式或網站，了解使用者體驗與使用者對於購物網站的 設計需求。
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張筱祺（2019 年 6 月 3 日）。【網購調查系列一】網購消費占比達 16.5% 愛用電 商平台大排名，創新應用與智慧服務。 取自
https://mic.iii.org.tw/news.aspx?id=516
附錄一 問卷設計
親愛的受測者您好：
非常感謝您在百忙中撥冗參與此次實驗，這是一份以「購物網站使用者介面優 化」為研究主題的實驗問卷，您所提供的資料僅限於學術研究之用，不會將您 的資料外流，請放心依照實際經驗與感受，回答問卷中的題目。
研究單位｜國立台灣師範大學管理研究所 指導教授｜董澤平老師 指導學生｜呂佳臻 請填寫以下個人資料(僅供研究作用，可安心填寫)
1. 您的性別：□男性 □女性
2. 您的年齡：□18歲以下 □19～24 歲□25～29歲 □30～34歲 □35～39歲 3. 您的學歷：□國中(含)以下 □高中/高職 □大學/大專院校 □碩/博士 4. 您的職業：□學生 □資訊電腦業 □金融、證券與保險業 □製造業 □大眾
傳播/廣告業 □服務業 □軍公教人員 □家管 □電子科技業 □醫療保健 業 □待業中 □其他
5. 是否具有設計背景？□有 □無
6. 您一天平均花費多少時間使用網路：□2小時以下 □2～6個小時 □6小時以 上～12小時 □12小時以上
7. 是否曾使用過線上購物平台：□是 □否(若無，不必填寫8～9題)
8. 請問您使用線上購物平台的頻率為何? □1週使用3次(含)以上 □1週使用1
～2次 □1個月使用1～3次 □1個月使用不到1次 □幾乎沒有在使用 9. 請問您使用線上購物平台的時間經驗有多久了？□1～3個月 □3個月以上
～6個月 □半年以上～一年 □一年以上～三年 □三年以上
《謝謝您配合填寫此部分問卷，下面部分為實驗操作部分，請依照指示進行》
第一部分 使用者經驗問卷 UEQ
第二部分 網站使用性評量
附錄二 購物網站原型
首頁 產品頁
Icons
⨯ LC
首頁 產品頁
Icons
⨯ HC
首頁 產品頁
Labels
⨯ LC
首頁 產品頁
Labels
⨯ HC
附錄三 Cogulator 模擬指令與結果
Icons ⨯ LC Icons ⨯ HC Goal: Slow Point and Click
.Goal: Move Cursor ..Hands to the mouse
..Initiate move <cursor> to <icons>
..Look at target
..Point to <icons> (550 ms) .. Also: Attend to Target ...Attend to <icons>
...Initiate gaze to <icons>
...Saccade to <icons>
...Attend to <cursor> at <icons>
..Perceptual_processor perceive
<cursor> at <icons>
..Cognitive_processor verify <cursor> at
<icons>
..Hands to mouse ..Search the <icons>
..Initiate move <cursor> to <icons>
..Point to <icons> (550 ms) .. Also: Attend to Target ...Attend to <icons>
...Initiate gaze to <icons>
...Saccade to <icons>
...Attend to <cursor> at <icons>
..Perceptual_processor perceive
<cursor> at <icons>
..Cognitive_processor verify <cursor> at
<icons> Hands to mouse
..Initiate move <cursor> to <category icon>
..Look at target
..Point to <category icon> (550 ms) .. Also: Attend to Target
...Attend to <category icon>
Goal: Fast Point and Click .Goal: Move Cursor Hands to mouse
..Initiate move <cursor> to <category lebals>
..Look at <3C lebal>
..Point to <3C lebal> (550 ms) .Goal: click the laptop icon ..Initiate move <cursor> to <laptop
...Cognitive_processor verify cursor over
<category icon> (100 ms) .Goal: Click the lebal
Search to the <label>
Look at the <label>
Point to <label>
..Initiate mouse down ..Click (100 ms)
.. Also: Attend to Target ...Attend to <laptop label>
...Initiate gaze to <laptop label>
...Saccade to <laptop label>
...Look at <laptop label> (100 ms) ...Cognitive_processor verify cursor over
<laptop label> (100 ms) ..Initiate mouse down ..Click
Icons ⨯ LC
Icons ⨯ HC
Labels ⨯LC
Labels ⨯HC