研究限制以及建議

關於本研究的限制和建議分以下幾點說明，首先本文焦點在於非營利性社群，

有可能因非營利社群與營利性質的社群之間的差異，而導致結果有所不同，在此方 面未來可以考慮加入營利性質的社群進行比較，以確定此一結構模式是否適當。其 次，本文僅針對一個非營利性社群，或許其他非營利性社群音社群間的性質差異會 倒指結果不同，未來可以針對多個非營利性社群同時進行比較。第三，本文僅針對

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品牌忠誠度進行探討，儘管品牌忠誠度是品牌權益內最重要之構面，但未來研究或 可考慮了解品牌社群對品牌權益之整體研究，以了解社群所帶給品牌權益之價值。

最後，本文係屬於橫斷面之研究，未來研究可朝縱斷面研究此一方向去進行探討，

在長時間的涉入之下，了解社群內之運作應會帶給研究者更多發現。

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中文文獻

楊雅雲. (2011). 非營利組織志工涉入動機、組織承諾與工作滿足感之研究─以新竹 縣慈濟志工為例. (碩士論文，明新科技大學，2011) 臺灣博碩士論文知識加 值系統。

游象傑. (2008). 關係行銷 [承諾-信任理論] 之應用-以南部地區金融理財業為例. (碩 士論文，國立高雄第一科技大學，2008) 臺灣博碩士論文知識加值系統。

謝昇紘. (2004). [信任-關係承諾] 理論之實證研究-以海運承攬運送業為例. (碩士論 文，國立臺灣海洋大學，2004) 臺灣博碩士論文知識加值系統。

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43 第六部份您的基本資料，請依適當的答案填寫 1.性別: □男 □女

2.年齡: □20 歲以下 □21~25 歲 □26~30 歲 □31~35 歲 □36~40 歲

□41~45 歲 □45 歲以上

3.學歷: □高中/職 □專科 □大學 □碩、博士

4.所在區域：□北.基 □桃.竹.苗 □中.彰.投 □雲.嘉.南 □高.高.屏 □宜.花.東