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附錄一 台灣家樂福歷年財報
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附錄二 活動執行成效（I）
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附錄三 活動執行成效（II）
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附錄四 營運成本的評估
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附錄五 策略優惠券的效益評估
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附錄六 廠商優惠券的效益評估
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附錄七 專案總擁有成本與效益評估
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附錄八 訪談題目
1. 家樂福推行目標行銷工具的背景為何?
2. 優惠券系統的說明與介紹?
3. 各種優惠券的應用案例說明?
4. 優惠券目標行銷工具的功能說明?
5. 以創新的觀點來看，優惠券系統在量販業來說具有哪些的創新作法 呢?
6. 以客戶服務觀點來看，優惠券系統對於量販業的客戶服務有哪優點 7. 優惠券系統對於家樂福的營運績效是否有正面的幫助?
8. 家樂福的分店遍及全國，系統導入過程為何?整體實行，期望未來發 展的願景為何？
9. 謝謝您惠予寶貴的意見，最後再請您對本題綱的相關問題惠賜補述，
謝謝！