研究限制

1.樣本取樣基於時間及人力限制下，採用非機率抽樣法，無法以更嚴謹之分層隨機 抽樣取得樣本。且礙於研究成本，紙本問卷僅於新竹縣發放。另外，由於本研究樣本來 源多為筆者親友及其同事親友或是網路族群填寫，因此樣本集中於40 歲以下較年輕族 群，未探討到40 歲以上族群的態度與購買決策行為。

2.本研究部分變數採用李克特五點量表，假設每等級間距相等，但消費者態度因人 而異，因此雖有利於資料分析，卻可能與消費者態度有所出入。

3.無法獲知台灣各區室內設計裝修需求及採購之數據，暫以台灣住宅存量與住宅買 賣移轉數據做為各區室內設計裝修需求比例，藉以檢視樣本數分配是否符合實際情況。

4.因住宅室內設計裝修可能涉及數位家庭成員，但填寫問卷不一定都是決策者，甚 至住宅室內設計裝修可能經由家庭成員互相討論而做出決策，因此以問卷方式探討消費 者購買決策差異雖可獲取較大量資料，但僅能作為概略樣貌參考。

附錄一 參考文獻

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附錄二 正式問卷

親愛的先生、小姐您好：

這是一份學術研究問卷，目的是了解

「消費者對私人住宅室內設計裝修的態度、知識與決策行為關聯性」。

您的意見將是此研究的重要資訊來源。本問卷採匿名方式進行，所得一切資訊僅 供學術研究之用。敬請安心填答。由於您的熱心協助，將使本研究能夠順利完成，

再次衷心感謝您的賜答。

國立交通大學經營管理研究所 指導教授：楊 千 教授

研 究 生：林慧君 敬上 Email：ameiykid@gmail.com

※ 本問卷分成三大部分共39題。請在最符合您個人意見的”□”中打「ˇ」

第一部分

過去五年內我曾參與過住宅室內設計裝修： □是； □否 請回想最近一次經驗填寫以下問卷，無者免填。

非 不 無 同 非 常 常 不 同 意 同 同 意 意 見 意 意 1. 室內設計裝修對我而言很重要．．．．．．．．．．．．．□ □ □ □ □ 2. 我覺得室內設計裝修很有趣．．．．．．．．．．．．．．□ □ □ □ □ 3. 室內設計裝修對我而言很有意義．．．．．．．．．．．．□ □ □ □ □ 4. 我熱衷於室內設計裝修．．．．．．．．．．．．．．．．□ □ □ □ □ 5. 室內設計裝修對我而言是需要的．．．．．．．．．．．．□ □ □ □ □ 6. 我喜歡閱讀室內設計裝修相關雜誌．．．．．．．．．．．□ □ □ □ □ 7. 我會注意室內設計裝修相關廣告或報導．．．．．．．．．□ □ □ □ □ 8. 我喜歡瀏覽室內設計裝修相關部落格或網站．．．．．．．□ □ □ □ □ 9. 我會主動向有經驗的人請教室內設計裝修問題．．．．．．□ □ □ □ □ 10.我非常熟悉室內設計裝修內容及相關產品．．．．．．．．□ □ □ □ □ 11.我會主動想要去了解室內設計裝修資訊．．．．．．．．．□ □ □ □ □ 12.我能回想起的室內設計裝修資訊很多．．．．．．．．．．□ □ □ □ □ 13.我能分辨出超耐磨木地板與實木木地板的差別．．．．．．□ □ □ □ □ 14.我從何處獲得室內設計裝修廠商資訊(可複選)

□親友、鄰居□建商、房仲□設計公司招牌□報紙、雜誌□電視□網路資訊

□門市促銷□其他_____________________________________________。

第二部分

1.以下室內設計裝修內容請依您重視程度勾選：

非 不 普 重 非 常 常 不 重

重 重 要 要 通 要 要

1.功能性．．．．．．．．．．．．．．．．．．．．．．．□ □ □ □ □ 2.舒適性．．．．．．．．．．．．．．．．．．．．．．．□ □ □ □ □ 3.色彩搭配．．．．．．．．．．．．．．．．．．．．．．□ □ □ □ □ 4.材質搭配．．．．．．．．．．．．．．．．．．．．．．□ □ □ □ □ 5.易保養．．．．．．．．．．．．．．．．．．．．．．．□ □ □ □ □ 6.獨特設計風格．．．．．．．．．．．．．．．．．．．．□ □ □ □ □ 7.好整理．．．．．．．．．．．．．．．．．．．．．．．□ □ □ □ □ 8.最新流行趨勢．．．．．．．．．．．．．．．．．．．．□ □ □ □ □ 9.燈光氣氛．．．．．．．．．．．．．．．．．．．．．．□ □ □ □ □ 10.實用性．．．．．．．．．．．．．．．．．．．．．．．□ □ □ □ □ 2.選擇室內設計裝修廠商時的決策因素排序，請依重視程度填入數字(最主要考量因素 填 1；次之填 2；以此類推)：

□價格；□施工品質；□設計滿意度；□服務態度；□口碑。

3.最近一次室內設計裝修合作廠商類別(可複選)：

□設計公司/個人工作室；□系統櫃廠商；□木工統包商；□無；□其他_____。

4.最近一次室內設計裝修總價(新台幣)：

□未滿 30 萬；□30~59 萬；□60~99 萬；□100~149 萬；□150 萬~199 萬；

□200 萬~299 萬□300 萬以上。

5.住宅坪數(含公設面積之坪數四捨五入取整數)：

□未滿 20 坪；□20~49 坪；□50~99 坪；□100~199 坪；□200 坪以上。

6.最近一次室內設計裝修原因：

□新居落成；□原居舊屋翻修；□局部整修；□其他。

第三部分

1.性別：□男；□女

2.年齡：□未滿 30 歲；□30~39 歲；□40~49 歲；□50 歲以上

3.家庭其他同住成員(可複選)：□配偶；□小孩；□長輩□無；□其他__________

4.住宅型式：□透天；□五樓以下公寓；□六樓以上大樓；□獨棟別墅□其他__________

5.房屋總價：□未滿 300 萬；□300 萬~599 萬；□600 萬~999 萬；

□1000 萬~1499 萬□1500 萬~1999 萬□2000 萬~2999 萬□3000 萬以上 6.學歷：□國中以下；□高中職；□大專；□研究所以上

7.職業：

□軍公教；□工；□商；□農林漁牧業；□服務業；□自由業；□家庭主婦；

□退休；□學生；□醫；□建築室內設計相關；□其他_________________

8.家庭平均年收入(新台幣)：

□60 萬以下；□61 萬~100 萬；□101 萬~150 萬；□151 萬~200 萬；□201 萬~250 萬

□251 萬~300 萬；□301 萬~400 萬□401 萬以上

9.居住地：□基隆縣市；□台北縣市；□桃園縣市；□新竹縣市；□苗栗縣市

□台中縣市；□彰化縣市；□雲林縣市；□嘉義縣市；□台南縣市；□高雄縣市；

□屏東縣市□台東縣市；□花蓮縣市；□宜蘭縣市；□南投縣市；□其他_____

※問卷到此結束，請再次檢查每個題項是否皆填答完畢，謝謝您的協助!

感謝您撥空填答問卷。 祝福您 萬事如意!