第五章 結論與建議
第二節 研究限制與建議
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附錄
A.問卷
醫院品牌權益指標研究問卷
親愛的女士、先生您好：
本份為學術性研究問卷，採不具名方式圈選，懇切期盼您能撥冗填答此問卷，您寶貴意見 將使本研究之結果更具參考價值。所得資料僅作學術研究之用，敬請安心填答，誠摯感謝您賜 答與指教。敬祝 健康如意！
1 分表示非常不同意，10 分表示非常同意。
請您用 1 到 10 分圈選來給分。【若不知道請勾選不知道□】
非常 不同 意
非常 同意
不 知道
1. 我知道 X 醫院 1 2 3 4 5 6 7 8 9 10 □ 2. 在許多醫院中，我認得出 X 醫院。 1 2 3 4 5 6 7 8 9 10 □ 3. 我能很快想出 X 醫院的特色。 1 2 3 4 5 6 7 8 9 10 □ 4. 我對 X 醫院沒什麼印象。 1 2 3 4 5 6 7 8 9 10 □ 5. 在 X 醫院獲得的治療是很有效的。 1 2 3 4 5 6 7 8 9 10 □ 6. 當我有醫療上的問題，X 醫院都能為我治療。 1 2 3 4 5 6 7 8 9 10 □ 7. X 醫院的收費是合理的。 1 2 3 4 5 6 7 8 9 10 □ 8. 在 X 醫院接受治療是有價值的。 1 2 3 4 5 6 7 8 9 10 □ 9. 我對 X 醫院有好的印象。 1 2 3 4 5 6 7 8 9 10 □ 10. X 醫院在社會公益上有貢獻。 1 2 3 4 5 6 7 8 9 10 □ 11. X 醫院有高水準的整體服務品質。 1 2 3 4 5 6 7 8 9 10 □
問卷編號:
81
12. X 醫院是值得信賴的醫院。 1 2 3 4 5 6 7 8 9 10 □ 13. X 醫院提供的服務符合我個人的需求。 1 2 3 4 5 6 7 8 9 10 □ 14. 在選擇醫療院所時，X 醫院是我的第一個選擇。 1 2 3 4 5 6 7 8 9 10 □ 15. 當 X 醫院能提供醫療服務時，我不會選擇其他醫院。 1 2 3 4 5 6 7 8 9 10 □ 16. 當其他醫院也可以提供醫療服務時，我還是選擇 X 醫院。 1 2 3 4 5 6 7 8 9 10 □
第二部份 尌醫資料
1.請問您是初次來該院尌診嗎？□是 □否
2.請問您此次尌診科別為 □一般內科 □一般外科 □家醫科 □神經內科 □神經外科
□ 心臟內科 □心臟外科 □胸腔內科 □胸腔外科 □腸胃科 □風濕免疫科
□ 直腸外科 □腎臟科 □泌尿科 □骨科 □皮膚科 □眼科 □耳鼻喉科
□婦產科 □小兒科 □感染科 □血液科 □腫瘤科□精神科□復健科 □其他 3.您本次來院尌醫時間為□星期一 □星期二 □星期三 □星期四□星期五□星期六 □星期日 4.您本次來院的尌醫時段為 □早上 □下午 □晚上
第三部份 人口特質 1.性別：□男□女
2.年齡：□20 歲以下 □21-30 歲 □31-40 歲 □41-50 歲□51-60 歲以上 □61 歲以上 3.學歷：□國小或不識字 □國中 □高中（職）□大學(專) □研究所以上
4.職業：□無 □學生 □軍公教人員 □工□商 □自由業 □服務業 □其他
5.帄均月薪：□2 萬元以下 □2 萬以上未滿 5 萬元 □5 萬以上未滿 8 萬元 □8 萬元以上 6.婚姻：□未婚 □已婚 □其他