(一)本研究為考量取得研究樣本的便利性，將研究樣本設定為大學部學 生，故研究對象之年齡、學歷、職業、月收入、婚姻狀況等人口統 計學變項均無顯著性差異。因此，本研究之研究結果僅代表特定尚 未有經濟能力基礎之研究對象，無法提供全面性之研究建議。未來 相關研究建議避免受試者各方面的人口統計學變數過於集中。
(二)本研究之研究設計為在研究樣本瀏覽過兩種網頁設計模式過後，方 可進行填答問卷，但因受試者在短時間內瀏覽兩種網頁，可能造成
混淆，因此，未來相關研究建議將受試者分為個案組與對照組，以 便進行較深入的探討比較。
(三)本研究設定景點規劃功能作為互動式網頁之代表，讓受試者進行與 靜態網頁的比較，但互動式網頁並非僅有一種功能，因此可能導致 結果的偏差。建議未來研究方向能全面性比較兩種網頁設計模式。
(四)本研究之兩種網頁設計模式僅以現成的飯店網頁作為範例，可能造 成因受試者個人對飯店的偏好，導致結果偏差。
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