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網站設計中片頭首頁之有無、時間長短 與生動性設計對消費者態度之影響 - 政大學術集成

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(37) p`wsA¬P8è¶Î¬BÛf8²³q±s«þˆ£¤µ~ 4-4-1 ˁ 4-4-2¶n.  4-4-1 !"×Ó"¨é]ô9š.  4-4-2 !"×Ó"¨é]ôü9š. À¾÷()·sª«ƒ„¶·¸§9š”ôüؗ¤£;<=5áù8ùÏ Ðs.f{»¸"ØÓ=å{»deš9š”ôüs;<=R™A‚˜5’' n8;<=A‚â&Ê⶷¸§59š”ôü5'Q8ä"x5ÛfqAΘ 8= Fortin & Dholakia âr9š”(Perceived vividness)x7J"x(~7 4-3-1)n $ $ bu÷():|n2éM×Ó"؁\`½÷`¹\¼œ82 Nè] "`"!"×Ó"$ !"×Ó"$. ¿"k. !"×Ó"\$ !"×Ó"\ÙÚ&¶·¸§9š”—¤ØôüšÔ6üÐÙ(10 hË. 20 h)|^8_ 4 ^8Ó^–Ã8_ 40 ÃnºUDEí×yƒnʶ·¸§9š ”ôü5#‹;<=ê¤5¡A‚$[()<nÓ"\~7 4-4-1] 7 4-4-1. !"×Ó"\. ¶·¸§9š” ô9š” ü9š”. $ ϰϯ . 6üÐÙ. Ãf. 10 h 20 h 10 h. 10 10 10. 20 h. 10.

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