臺灣中藥房經營現況與困境調查之探討

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(6) 209. F 5.24** 0 1 2. (. ). 4.24. 0.88. 1 > 3. 4.05. 1.10. 4 > 3. 3.25. 2.06. 3. 3.10. 1.52. 4. 4.50. 0.53 3.56*. 0. (. ). 2.50. 1.91. 1. (. ). 3.93. 1.27. 2. 3.25. 2.06. 3. 4.20. 0.94. 4. 4.20. 0.94. 5. 4.00. 1.41. 4.41. 0.88. 1 5-15. 4.11. 0.99. 2 16-30. 4.21. 0.90. 3 31-50. 4.20. 0.76. 4 51-100. 3.88. 0.86. 3.33. 1.50. 3 > 0 4 > 0. 4.18* 0 5. 5 100 *p < 0.05. 0 > 3. 0 > 5. **p < 0.01. 1. 4.46. 2. 4.43. 3. 4.38. 4. 4.28. 5. GMP. 4.25. 6. 4.24. 7. 4.21. 8. 4.20. 9. 4.07. 10. 4.04. 11. 3.96. 12. 3.84. [9].

(7) 210. (. ). (. n (%). n (%). <5. 101 (64.3). 56 (35.7). 5-15. 107 (42.5). 145 (57.5). 42 (23.1). 140 (76.9). (. 58.779**. ). > 15 **p < 0.01. 82. X2. ). 93 82. 93. 79.8. 88.6. 23.5. 24.4. 45.3. 44.4. 11.9. 11.1. 10%. 29.0. 43.0. 30%. 62.9. 70.9. (%) 30 (%) 10% (%). CCMP93-RD-036 (. ). CCMP93-. ). CP-002(. 1.. 1997:225241. 2. 2003:54-66 3.. 2003 2003:219-20. 4.. .... 2000 5. Morgan DL. Focus groups. Annu Rev Sociol 1996;22: 129-52. 6. 40 1993:199-214 7.. 93. 7. 2004. 8. (DOH82-TD003). 1993. 9. 2004:96-114.

(8) 211. Studies on the Current Operating Situation and Predicament of Traditional Chinese Herbal Stores in Taiwan 1,7. 2. 6. 3. 4. Hui-Ling Liao , Tso-Chiang Ma , Yu-Ling Ho , Hsien-Cheh Chang , I-Hsin Lin , 1,5. Yuan-Shiun Chang 1. 2. 3. Institute of Chinese Pharmaceutical Sciences, Institute of Health Services Management, School of 4. Chinese Medicine, Graduate Institute of Chinese Medical Science, China Medical University, Taichung; 5. 6. Chinese Crude Drug Pharmacy, China Medical University Hospital, Taichung; Department of Nursing, 7. Hung Kuang University, Taichung; Department of Pharmacy, Fung-Yuan Hospital, Department of Health, Fung-Yuan, Taiwan, R.O.C. P u r p o s e . We investigated how changes in environment, medical system, decrees, consumers' predilection and technique have affected the way in which traditional Chinese herbal stores are run. Methods. This study used focus groups and questionnaires as research methods. We collected 790 effective questionnaires distributed to participants of 5 herbal symposiums islandwide from October to November in 2004. The results were analyzed by Windows SPSS 10.0 software. Results. Statistical analysis found that the majority of traditional Chinese herbal stores are operated in the traditional way. The predicaments for the herbal stores were the influence of negative report by media, incompetence of Chinese medicines techniques, competition from other herbal stores or other sources. Moreover, their awareness of predicament differed through their vending qualification, business kind and income amount. Conclusions. Most herbal stores runners are still steeped in their past medical role thriving condition. They neglected the importance of modernizing their operation. Besides the conservative traditional herb shelf, only 57.3% of the stores displayed their products in the open shelf way. Most of them displayed 10 to 20 items. Apparently, open-shelf display is not important to herbal stores. However, the Chi-square test revealed that those who use the open-shelf display generate much higher revenue than those who do not. Therefore, modernization would help to break the predicament and contribute to higher revenues. ( Mid Taiwan J Med 2005;10:204-11 ). Key words Chinese herbal stores, operating situation, operating predicament, questionnaire. Received : 13 January 2005.. Revised : 12 July 2005.. Accepted : 19 July 2005. Address reprint requests to : Yuan-Shiun Chang, Institute of Chinese Pharmaceutical Sciences, China Medical University, 91 Hsueh-Shih Road, Taichung 404, Taiwan, R.O.C..

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