無線降躁麥克風之商業企劃書 - 政大學術集成

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(1)國立政治大學商學院國際經營管理英語碩士學位學程 International MBA Program College of Commerce National Chengchi University. 碩士論文政治. 大. 立Master’s Thesis. ‧. ‧ 國. 學 sit. y. Nat. 無線降躁麥克風之商業企劃書 n. al. er. io. Business Plan for WiMic Wireless & Noise-free Recorder. Ch. engchi. i n U. v. Student: Alex Lee Advisor: Professor Shari S. C. Shang. 中華民國一〇六年六月 2017 June.

(2) 無線降躁麥克風之商業企劃書 Business Plan for WiMic Wireless& Noise-free Recorder. 研究生：李建霖. Student: Alex Lee. 指導教授：尚孝純. 政治大國立政治大學. 學. ‧ 國. 立. Advisor: Shari S. C. Shang. ‧. 商學院國際經營管理英語碩士學位學程碩士論文. er. io. sit. y. Nat. A Thesis. n. a to International MBA Program Submitted iv l C n U NationalhChengchi University engchi. in partial fulfilment of the Requirements for the degree of Master in Business Administration. 中華民國一〇六年六月 2017 June.

(3) Acknowledgements I want to thank my adviser Professor Shari, who provided complete guidance through her valuable feedbacks. I appreciate her willingness to work on a tight schedule and help me to graduate in a timely manner while pursuing meaningful topic of my choosing. I would like to thank to my classmates, Andy, Bruce and Wallace. Because of their support and cheer up, I can have my thesis done quickly. The most important of all, I would like to thanks my girlfriend, Vivienne because she understand the situation and support me when I’m very busy in writing thesis and taking a lot of classes. Even though we sacrifice a lot of time being together, she has never said any word about it.. 政治大. Many thanks to all my family members for their love, care and support!!. 立. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i. i n U. v.

(4) Abstract Executive Summary Business Plan for WiMic Wireless & Noise-free Recorder By Alex Lee The smart phone has become the major device for taking photos and filming. There are 800 hours of videos uploaded to YouTube every minute, and more YouTubers participating in generating videos. Because it is an era of we-media, there will be more and more people using video to promote himself. Nowadays, people can shoot 4k video by smartphones, but there’s no solution for people who want to shoot videos with good audio quality, without worrying. 政治大. about the issue of noise, time consuming, post-editing, expensive tools and long distance filming.. 立. ‧ 國. 學. This new product called WiMic, a wireless noise-reduction recorder for video-shooting on smartphones. The target audience will be YouTubers, video makers, travelers, families, bands,. ‧. sports. Anyone who want to shoot good videos with great and clear audio quality will need wireless recorder like WiMic. In addition, there are some main features, such as noise reduction. Nat. sit. y. by ANR and ANC, light weight, long distance of audio recording, three-sound-tracks. io. er. simultaneous recording and supporting live streaming, which help video-shooting lovers to produce better audio quality videos without noise and share them with friends and audience.. n. al. Ch. engchi. i n U. v. Keywords: YouTubers, Videos, smartphone accessory, noise-reduction, recorder, live broadcasting. ii.

(5) Table of Contents Chapter One Business Objectives ..................................................................... 1 1.1 Introduction .................................................................................................................. 1 1.2 Motivation .................................................................................................................... 1 1.3 Business Objectives ..................................................................................................... 2 1.4 Business Model ............................................................................................................ 2. Chapter Two Market Opportunity ................................................................... 5 2.1 More Smartphones ....................................................................................................... 5. 政治大 2.3 More YouTubers .......................................................................................................... 6 立 2.2 Microfilm Production................................................................................................... 6. 2.4 Demand of Live Video Streaming ............................................................................... 7. ‧ 國. 學. 2.5 Smartphones Accessories............................................................................................. 7. ‧. Chapter Three The Product Description .......................................................... 9 3.1 Product Characteristics ................................................................................................ 9. y. Nat. io. sit. 3.1.1 Distance of Recording..................................................................................... 10. n. al. er. 3.1.2 Audio Quality.................................................................................................. 11. Ch. i n U. v. 3.1.3 Post-editing ..................................................................................................... 11. engchi. 3.1.4 Multiple Sound Tracks .................................................................................... 12 3.1.5 Live Streaming ................................................................................................ 12 3.1.6 Light Weight ................................................................................................... 13 3.2 Product Design ........................................................................................................... 13 3.3 Product Specification ................................................................................................. 15. Chapter Four Operation .................................................................................. 17 4.1 Demography............................................................................................................... 17 4.2 Organizational Structure ............................................................................................ 17. Chapter Five SWOT ......................................................................................... 18 iii.

(6) 5.1 Strength ...................................................................................................................... 18 5.2 Weakness ................................................................................................................... 18 5.3 Opportunity ................................................................................................................ 18 5.4 Threat ......................................................................................................................... 19. Chapter Six Marketing Strategy ..................................................................... 21 6.1 Target Segment .......................................................................................................... 21 6.2 Channels ..................................................................................................................... 22 6.3 Pricing ........................................................................................................................ 23 6.4 Promotion................................................................................................................... 23. 政治大. 6.5 Growth Strategy ......................................................................................................... 24. 立. Chapter Seven Product Roadmap ................................................................... 25. ‧ 國. 學. Chapter Eight Risk Analysis ............................................................................ 26 8.1 Regulation .................................................................................................................. 26. ‧. 8.2 Risk Factor Analysis .................................................................................................. 26. Nat. sit. y. Chapter Nine Financial Analysis ..................................................................... 28. n. al. er. io. 9.1 Source of Revenue ..................................................................................................... 28. i n U. v. 9.2 Fixed Cost .................................................................................................................. 28. Ch. engchi. 9.3 Variable Cost ............................................................................................................. 29 9.4 Income Statement....................................................................................................... 31. Chapter Ten Conclusion................................................................................... 32 Reference............................................................................................................ 33. iv.

(7) LIST OF TABLES Figure 1: Smartphones Shipment Forecast Figure 2: Smartphone Accessories Figure 3: Operating Procedure 1 Figure 4: Operating Procedure 2 Figure 5: Product Design Figure 7: Bottom View Figure 8: Organization Structure. 立. Figure 9: Channels. 政治大. ‧ 國. 學. Table 1: Product Specification. ‧. Table 2: SWOT Analysis. y. Nat. Table 4: Market Share and Gross Profit Forecast. al. n Table 5 Operating Expense Table 6: Wage Expense. Ch. engchi. Table 7 Income Statement. v. er. io. sit. Table 3: Risk Factor Analysis. i n U. v.

(8) Chapter One Business Objectives 1.1 Introduction It is an era of “we-media”. There are more and more videos uploaded to many kind of platforms such as FB, YouTube, blogs or even company websites. Videos are more powerful than words for telling stories. That is why Live casting is really hot recently, so the demand for shooting videos is getting higher. Smartphones nowadays can capture 4k quality for videos. However, there’s still no solution for recording better quality of audio on smartphones. Audio quality in recording is still neglected by smartphone manufacturers, and this huge demand in all kinds of areas can be met by creating a whole new smartphone accessory.. 立. 1.2 Motivation. 政治大. ‧ 國. 學. The goal of this product is to provide video makers and YouTubers a great video-shooting experience. Therefore, it was designed to solve five main video-shooting pain points:. ‧. 1. High audio quality - There is a lot of disturbing noise from the surroundings when. y. patents will help people preserve the best memories.. sit. Nat. people shoot video. The patented technology can reduce noise in real-time, and these. er. io. 2. Long distance of recording – Usually videos will be with unclear audio recording. al. n. v i n C hperformer or children mode, WiFi and Bluetooth, if the e n g c h i U are far from people who are. when people who shoot videos from the place that far away. With the dual connection. recording, user can still get the clear sound in the distance up to 20 meters of recording. With a user-friendly APP and remote control, people can have a brand new experience of shooting videos. 3. No need for post post-editing - In normal cases, video makers need to use professional microphone to record audio, and then transferring the audio data into computer to do post-editing with video editing software. It is very time consuming and annoying. However, WiMic provides the APP for easy and instant video and audio mixing. It is the perfect companion for user to share their memory on social media. 4. Three-sound-tracks recording – As professional experts of video-maker, they need to prepare three microphone to record three performance or speakers. Then the experts need to do the post-editing to recollect these three sound-tracks into one sound track, it 1.

(9) is very time-consuming. WiMic can help users use various way to tell stories by the technology of multi-soundtracks, with up to 3 tracks, for recording audio. 5. Live transmit – Now live broadcasting is really hot. There are many platforms or companies provide this function to keep up with this live broadcasting trend. However, they can’t get good audio quality when live broadcasting. Live transmit audio with noise-reduction feature when live broadcasting is quite important.. 1.3 Business Objectives The business objective is to memorize the world in new ways, in distance, with new angles. Trying to make the movie production better, easier through voices and help people to preserve the best part of memories via the “WiMic”. The ultimate goal is to utilize modern. 政治大 To reconstruct intelligent technologies into innovative, creative, interesting and efficiency 立 products.. and smart technologies to make “Smart Products”, and help users make better life experience.. ‧ 國. 學. 1.4 Business Model. ‧. A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model. Nat. sit. y. construction is part of business strategy. The detail of business model canvas to have a clear. io. er. view for this WiMic business.. al. v. n. Value proposition is that providing the good support for video makers & YouTubers & live. i n C hfantastic audio quality. broadcasters to make good videos with engchi U. As for key activities, the most important part of key activities is the design and development (R&D). The quality and specification of WiMic depends on the capability of RD. making the best design so that the best UI/UX will make more users want to buy. What’s more, manufacturing is important that we will manufacture some products in the beginning for some samples, but we need to cooperate with other ODM/OEM partners for manufacturing. As for marketing, we need to do not only online marketing, but also offline marketing. Online marketing including SEO, Adwords, social platform marketing (like Facebook, twitter, IG, Vimeo, YouTube), blog with content marketing which focus on articles of how to shooting better quality of video through easiest way, Crowdfunding and press cover. However, offline marketing will be focusing on video competition, new product launch event and exhibitions 2.

(10) such as Cebit and Hanover…etc. The other key activities is doing the product training for sales and finding out the retailers. The last one should be business development that finding the new partners. Key resources including hardware/ software engineers, designers, product managers, marketing team, salesman, customer services and official website. As for key partners, in the beginning, finding out the key partners for cooperation is quite important because initially there is few brand recognition and not enough users. Retailers such as Amazon, Ebay, PChome or even the real offline retailers are the most essential partners in this business. Retailers have the channels and resources to reach out potential customers and sell the products. However, 30% margin of the price will be given out to. 治政大This business will pay of followers. Hence, YouTubers are the first target audience. 立 and ask them to shoot videos for product promotion or YouTubers, give them a free WiMic, retailers. In addition, cooperation with YouTubers is needed because they already have a lot. ‧ 國. 學. product introduction. After that, share these videos on every platform they have, such as blogs or social platforms. What’s more, cooperating with live broadcast companies, like. ‧. Live.me or Live House, will expand the brand awareness for this business and enhance the power of words of mouth. In the last, partners like ODM/OEM companies will be required. y. Nat. sit. because it will determine the cost of the product and the schedule of delivery. The. er. under 30% of the price.. io. requirement of ODM/OEM companies is that the cost of the product should be manufactured. al. n. v i n As for customer relationship, good C product but if customers are not aware of this h e isnagmust, chi U product or they don’t satisfy the service, the business will still fail to be successful. Doing. some activities to enhance the customer relationship like holding new product launch event, doing customer satisfaction survey, participating exhibitions for CES, CeBIT, Hannover and holding some seminars. As for Channels, WiMic will be sold on the official website with e-commerce platform. It would be the best case for selling without commission. The second choice of the channel is retailer such as Amazon, Ebay and PChome or physical stores. Finally, before the product launch date, crowdfunding platform will be the first channel of the product. As for customer segment, the target audience are video-makers, YouTubers, travel lovers and live broadcasters. They are willing to shoot better videos to tell stories to audience or willing 3.

(11) to preserve the best memories. Initially, this business will target YouTubers and live broadcasters first for leveraging their audience. As for cost structure, expense include in employee salary, manufacturing, customer service, marketing, CE/UL certificates and revenue share for retailers or channels…etc. As for revenue structure, revenue is from sales of WiMic by official website, crowdfunding and sales revenue from retailer.. 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 4. i n U. v.

(12) Chapter Two Market Opportunity With more powerful smartphones and more smartphone accessories, people tend to shoot and share more videos, consume more videos online. There is a great opportunity of this business because of bellowing reasons. First, total number of people who use YouTube increases significantly each year. Now the number of users is already reaching to 1,325,000,000. Second, there are 300 hours of video uploaded to YouTube every minute which compares to 100 hours in 2015. In addition, YouTube reports mobile video consumption rises 100% every year. And there are 55% of people watch videos online every day. Third, People spend on average 2.6x more time on pages with video than without and 90% of user say that seeing a video about a product is helpful in the decision. 政治大. process. It means that videos will continue to get much more popular even in our daily life decision. According to a new report from Cisco, by 2019, online video will be responsible for. 立. four-fifths of global Internet traffic. The stats for the U.S. are even more impressive, coming. ‧ 國. 學. in at 85%. Finally, there are 1500 of YouTube channels with more than 1 million subscribers. This figure shows that there are thousands of YouTubers with great amount of audience and. ‧. followers. And 90% of YouTubers uses smartphones as their camera to shoot videos. They need the product like WiMic to solve the problem of noise in the recording or live broadcast. Nat. io. n. al. er. WiMic will have great opportunity to fulfill these requirements.. 2.1 More Smartphones. sit. y. process. Even people just shoot better quality of videos for sharing them on Facebook.. Ch. engchi. i n U. v. As Shown in the figure 1. Shipments for smartphones are expected to reach over 1.7 billion by 2018, a tenfold increase from the amount of shipments in 2009. This means that by 2017, an estimated 34 percent of the world’s population will have a smartphone, a figure that was at less than 10 percent in 2011. This upturn in the smartphone market has developed it into a multi-billion-dollar industry with revenue projected to top 272 billion U.S. dollars in 2015. Smartphones are now being the most important device in our daily life. We use it to search information, connect with people, shoot photos or videos. The more powerful smartphones are, the more we rely on them. Especially, people now can capture 4k videos on smartphones. The more often people use smartphones for image capturing, the more opportunity we can grab.. 5.

(13) 政治大. Figure 1: Smartphones Shipment Forecast. 立. Source: https://www.statista.com/statistics/263441/global-smartphone-shipments-forecast/. ‧ 國. 學. 2.2 Microfilm Production. microfilm can be a method to promote products or tell stories.. Nat. y. ‧. There are more and more microfilm makers shoot video by smartphones because making. sit. There are many benefits of microfilm, one of which is the relatively cheap cost, and fast. er. io. turnaround of video production. microfilm content can also be produced off-the-cuff, so. al. n. v i n C h Also, at 6 seconds, the more highly-produced video content. e n g c h i U the viewer has already seen the. brands can use that to reach their audience in more ways than usual. The ROI can also exceed. branded content before they can exit out of it.. Microfilm makers need to produce better quality of video to tell stories. But now the solution for shooting better videos with good quality of audio on smartphones is still not enough.. 2.3 More YouTubers A YouTuber is a person who has an account on YouTube, and views YouTube.com's many videos. If they like, they may comment on the video, rate a video, (used to be five-star rating, but now it's like or dislike), and makes YouTube videos themselves.. 6.

(14) YouTube celebrities are people or groups who are popular because of their videos on YouTube. Some of them have corporate sponsors, who pay for product placement in their clips or production of online ads. Some YouTubers have even become famous in the media. Canadian singer, Justin Bieber was discovered on YouTube and became one of the world's biggest superstars at only 15 years old. There are more and more YouTubers and they chase for fame or earn money from producing videos. And the main video-shooting device for YouTubers is smartphone. Nearly 90% of YouTubers use smartphones to shoot video. And they need to make good quality of video so that audience can really enjoy these videos. WiMic can help these YouTubers show their audience with better quality of audio even in noisy environment. This product will be the best partner for these YouTubers.. 2.4 Demand of Live Video Streaming. 政治大 As per the research firm Markets and Markets, the global video streaming market will touch 立 $30.29 billion in the year 2016 and is poised to touch $70.05 billion by the year 2021,. ‧ 國. 學. growing at a CAGR rate of 18.3 percent. There is 214% growth in live video ad views yearover-year.. ‧. Most popular is livestreaming is of sports -- about 38% of Americans who watch sports. sit. y. Nat. online do so through livestreaming. The biggest live streamer of sports is MLB Advanced Media, the media branch of Major League Baseball. Others use livestreaming for playing. io. n. al. er. video games or watching movies, listening to music, recording events including concerts and. i n U. v. religious services, making art, cooking, and just to narrate their daily life.. Ch. 2.5 Smartphones Accessories. engchi. As shown in the figure 2. There are more smartphone accessories that help people shoot more professional video with smartphones like stabilizers, tripods and camera cages, which allow you to keep your smartphone or mobile device still when taking a video with it, they have perfect handles to accomplish this. Take stabilizers for example. Stabilizers are special devices which may not work with digital cameras, but fits well with some smartphones. Different types of stabilizers are manufactured and designed to get a diverse range of shots. It makes your video to be smooth and flawless by staying away from camera movement. With the top smartphone stabilizer, you will become a professional cameraman in no time producing a very high quality of video or very 7.

(15) fantastic of footage for yourself. These stabilizers are used to make your dream true of making extraordinary videos. They give the finest shoot even when moving swiftly. The best part of this stabilizer is, it comes with affordable price and easy to use. In recent times, advent of smartphones has improved a lot. The Smartphones’ camera comes with even 20 pixels which is almost equivalent to a digital camera’s quality. With the improvement of camera sensors, comes the video capability up to 4K resolution with fast processing lights, clear lens and glasses. Whenever you want to film a video for your project or have footage of your interesting trip, you might have found such an irritating problem as having the video unstably taken. Holding the phone with your bare hand is not effective to capture the sturdy and high-quality video at all. To avoid this unstableness, you need the help from the best Smartphone stabilizer.. 治政大 videos by spending little With these accessories, people shoot better and more professional money compare to professional立 solutions. WiMic would be one of the best accessories for ‧. ‧ 國. 學. io. sit. y. Nat. n. al. er. these demands.. Ch. engchi. i n U. v. Figure 2: Smartphone Accessories. 8.

(16) Chapter Three The Product Description 3.1 Product Characteristics WiMic is a wireless noise-reduction recorder that help users shoot video with clear sound without much noise on smartphones. The category of this product should be smartphone accessory. It is easy to be carried because it only weight twelve grams. Users simply need to clip it to the place that near the audio source the most. Then users need to connect smartphones with WiMic by Bluetooth. After connecting, users can open the user-friendly WiMic APP to start to record videos. When finishing the recording, users can use the APP to choose whether to use the audio that recorded by WiMic or not. This step called post-editing and audio/video mixing, which is usually time-consuming by using PC software. After post-. 治政 shown in the figure 3 and figure 4. First, users need to turn大 on the power of WiMic with the 立 power button in the front side. Second, users can open the WiMic APP, and then choose the editing, users can directly share videos on social media. The process is really simple as. ‧ 國. 學. recording function in the bottom of APP. Third, the APP will ask users to connect WiMic to the smartphones with Bluetooth. After the connection is done, users can see the recording. ‧. mode is ready and users can simply press the record button, then the recording will start. By pressing the stop button, the recording will stop accordingly. Then users can transmit the. y. Nat. sit. audio data in real time by the connection of Wifi. After that, post-editing of sound tracks can. al. er. io. be done by adjusting how many percentage of audio source from WiMic users want to use. n. compare to the audio source from the smartphone. While the audio and video mixing is. Ch. i n U. v. finished, users can share the video directly by sharing button with Facebook or YouTube. engchi. account. The process is simple and fluent so that users can produce a better quality of video without too much effort.. 9.

(17) 政治大. Figure 3: Operating Procedure 1. 立. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. Figure 4: Operating Procedure 2. 3.1.1 Distance of Recording People shoot videos might be bothered with the distance of recording, because smartphone can’t record any audio if the audio source is too far from smartphones. Distance of recording will limit the video production. Video makers need to shoot video just nearby the object being shot. Therefore, external recording devices are very important for people who want to shoot videos with good audio quality. 10.

(18) Distance is no longer an issue for recording audio when shooting a video by using WiMic. Even if the performer or your children are far from you, you still get the clear sound with the distance up to 20m of recording. With a user-friendly APP and remote control, users can have a brand new experience of shooting videos. Actually, the connection issue of iOT products is very common that the distance of receiving less than 10 meters. However, the long distance recording technology of WiMic is based on Wifi and Bluetooth dual connection so that it longer the connecting ability and provide users with diverse use case.. 3.1.2 Audio Quality The audio matters as much as the video. A good video with poor audio quality is junk unless you plan to add a completely new audio track “in post” (while editing your video). While you. 政治大. want to make your video looks good, the quality of your audio is more important than the video – so it should matter as much, if not more. Unfortunately, the built-in microphone in. 立. most smartphones (if not all of them) is both low quality and improperly placed. It is very. ‧ 國. 學. common to catch wind and unnecessary environmental noise that will compete with or drown out any important audio while shooting video outside. This is almost impossible to edit out. ‧. later. It is advisable to shoot your video in a quiet place, preferably indoors when possible with less ambient noise. Professionals are shooting all sorts of commercial grade videos and. Nat. sit. y. feature films using their mobile phones but audio is almost ALWAYS captured with a. io. er. separate recording device suitable for the job. So, for great quality videos with superb audio, you should get an external recording device or at least a directional microphone that will. al. n. work with your smartphone.. Ch. engchi. i n U. v. WiMic’s pioneering approach quiets the noise when you shoot videos on smartphones by using the technology of Ambient Noise Reduction(ANR) and Active Noise Canceling(ANC). WiMic’s plenty of patented IPs will help users record the best quality of audio in the videos to reserve the best memories.. 3.1.3 Post-editing The normal process of producing videos is that people will shoot video and do the postediting of audio and video mixing on computer if user use external audio recorder. However, post-editing is very time-consuming and it is very professional. Usually people are not that 11.

(19) willing to do that if they are not professionals, but they still want to make better videos. In normal cases, post-editing process will take more than an hour including transferring data from external recorder, installing the PC software that is suitable for processing, mixing the video and audio tracks in the time line, checking whether the audio and video are sync or not, and then make them being synchronized by editing the length and starting point. These PC video editing software including Adobe Premier, After Effect, Power Director, Movavi Video Editor, and Movie Maker…etc. However, WiMic provide user-friendly APP for users to do the video/audio mixing. It is very easy that help users to save a lot of time doing post-editing. By only one click, you can share your story with friends without much effort and no need for time-consuming post-editing to mix audio with video.. 3.1.4 Multiple Sound Tracks. 立. 政治大. There is a problem that if you shoot a video with many objects, like bands. You need to use. ‧ 國. 學. multiple external recorders to record different audio for different sound tracks. Then After recording, you need to transmit the audio data from external recorders and video data from. ‧. smartphone or camera into computer and do the post-editing for different soundtracks. The. y. Nat. process is very annoying. In addition, it is quite difficult for people to record each recorder at. n. al. er. io. editing software.. sit. the same time. It means that it takes a lot of effort to make them sync together by using post-. i n U. v. WiMic provide the feature that users can record up to three sound tracks by three WiMic at. Ch. engchi. the same time, and do the post-editing quickly by APP. When user’s smartphone connected to one of the WiMic with Bluetooth, and each of WiMic will send the signal to each other and then connecting together. With this multiple sound tracks feature, you can use various way to tell stories by the technology of multi-soundtracks, with up to 3 tracks, for recording audio perfectly.. 3.1.5 Live Streaming There are more and more YouTubers or celebrities do live streaming on FB. However, they all face the same problem that there is no solution for noise-reduction when doing live. 12.

(20) streaming on smartphones. They need to take care of the noise from surrounding and check the distance between object and smartphone in order to get the clear sound of source. WiMic provide live streaming solution for live stream users to reduce surrounding noise, and it help users to forget the distance issue from live streaming.. 3.1.6 Light Weight WiMic is made by PC plus ABS mixing, so it is really compact but strong. Its weight is only 12g and it is easy to be carried. It is very important to make the smartphone accessory as small as possible so that people will be willing to carry it anywhere. WiMic can be easily put it in the bags or even your pocket. It will be your best partner whenever you want to shoot a good video to tell a good story.. 3.2 Product Design. 立. 政治大. As shown in the figure 5. There is a microphone on the top of WiMic for receiving audio. ‧ 國. 學. source. There’s a LED indicator that shows the status of WiMic. Green lights while power is on. Green light indicates sometimes means that charging is finished while plug to USB cable. ‧. for recharging. In the other hand. Green light blinking indicates device power is low. Please. y. Nat. charge the device. Blue lights while Bluetooth is connected. Red light blinking while. sit. recording and Red lights while retrieving audio via WiMic Wi-Fi hotspot. What’s more, Red. er. io. light indicates device is in charging status while plug to USB cable for recharging. As for. al. n. v i n Cishon. In the other side, indicating and vibrating while power e n g c h i U Long press “Power Buttom” 3 seconds to power off WiMic. There is vibrating for noticing. There’s a replaceable collar clip Power Buttom, Long press “Power Buttom” 3 seconds to power on WiMic. There is LED. in the back of WiMic shown in the figure 6. The collar clip is a removable part of WiMic. To remove the collar part, press the top side of collar clip downward, the collar clip will move along the tracks on the two sides in lower part of the main body. Revers the process to put the collar clip on the WiMic. USB charge port and data transfer port is on the bottom side as shown in the figure 7. There is a micro USB rubber cover for waterproofing. The micro USB plug is for battery charging and data connection to PC as USB drive. The hole next to the USB cover is for hardware upgrade. Software upgrade of WiMic can be done via the WiMic APP.. 13.

(21) Figure 5: product Design. 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. i n U. Figure 6: Replaceable Collar Clip. Ch. engchi. Figure 7: Bottom View. 14. v.

(22) 3.3 Product Specification Product specification as shown in the table 1. As for the features of WiMic, details as bellowing descriptions. 1. High audio quality - There is a lot of disturbing noise from the surroundings when people shoot videos. The patented technology can reduce noise in real-time, and help people preserve the best memories. 2. Long distance of recording – Usually videos with unclear audio recording when people who shoot the video from the place that far away. With the dual connection mode, WiFi and Bluetooth, if the performer or children are far from people who are recording on the smartphone, users can still get the clear sound with the distance up to. 政治大 brand new experience of 立 shooting videos.. 20 meters of recording. With a user-friendly APP and remote control, people can have a. ‧ 國. 學. 3. No need for post-editing - In normal cases, video makers need to use professional microphone to record audio then transfer the audio data into computer to do post-editing with video editing software. It is very time consuming and annoying. However, WiMic. ‧. Nat. companion for users to share their memory on social media.. y. provides the APP for easy and instant video and audio mixing. It is the perfect. io. sit. 4. Three sound tracks simultaneous recording – In professional expert of video-maker,. er. they need to prepare three microphones to record three performers or speakers. Then. al. n. v i n C WiMic track, it is very time-consuming. U various way to tell stories by the h e nhelp h i use g cusers. experts need to do the post-editing to recollect these three sound tracks into one sound. technology of multi-soundtracks, with up to 3 tracks, for recording audio.. 5. Live transmit – now live broadcasting is really hot, there are many platforms or companies provide this function to keep up with this live broadcasting trend. However, they can’t get good audio quality when live broadcasting. Live transmit audio with noise-reduction feature when live broadcasting will solve these problems for noise. 6. Dual connection mode – connect smartphones by Bluetooth. Users can transmit audio recorded by WiMic with Wifi connection from WiMic to smartphones quickly. 7. Small but compact – the light weight and small size of recorder gives video makers a good experience of shooting video. The size of WiMic is 26*42.5*10.9 mm and the 15.

(23) weight is only up to 12 grams. Users can easily clip WiMic on the clothes to record perfect sounds. Power supply. Internal Li-ion Rechargeable Battery. Microphone. MEMS Mic. Wireless Connections. BT4.0 + Wi-Fi Hotspot. Effective Range. Up to 20 meters. Storage Recording Time. Up to 4 hours. Battery Operation Time. Up to 4 hours. Standby Time. 立. 治政40 hours 大 Mono. 學. ‧ 國. Recording Mode. 100-8,000Hz. Recording Format. 44.1KHz/16bit Wav (Linear PCM). Signal-to-noise ratio. 65 dB. Distortion. 1%@94 dB 1kHz. n. Vibrator. sit. io. LED. al. er. Nat. Sensitivity. y. ‧. Frequency Response. Ch. -26 dBFS. exn1 g c h i. i n U. Yes. Data Connection/Recharge Micro USB Size. 26*42.5*10.9. Weight. ～12g. Material. ABS+PC Table 1: Product Specification 16. v.

(24) Chapter Four Operation 4.1 Demography Head office of WiMic will be based in Taipei, Taiwan for some reasons. First, CEO& founder came from Taiwan. It would be more realistic to have a physical office in Taipei. But international sales could be based in Japan, Europe or US for the main target markets are in Japan, Europe and US. These countries are more mature and more open for new categories of technology products, and the consumers in these countries have higher purchase power to purchase and are willing to buy better smartphones with much better camera features. The second reason is that the cost of salary is not high and they speak same language with CEO.. 4.2 Organizational Structure. 政治大 Initially, there are only ten people included in a small team which include five function 立 teams. As a technology company, RD is very important. Every year, the company will. ‧ 國. 學. increase number of employee from two to five for RD. in the beginning, there will be no VP for product manager. CEO will be taking over it. As for Financial part, accountant will be out. ‧. sourced first. The detail of organization structure shown in the figure 8.. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. Figure 8: Organization Structure. 17. v.

(25) Chapter Five SWOT SWOT stands for strength, Weakness, Opportunity and Threat. A SWOT analysis guides to identify product’s strength and weakness(S-W), as well as boarder opportunities and threats(O-T). Developing a fuller awareness of the situation helps with both strategic planning and decision-making. The SWOT analysis shown in the table 2.. 5.1 Strength As for the Strength in SWOT, WiMic provides single stop smartphone solution for videoshooting users. Users don’t need to care about audio noises, post-editing and sharing videos with many steps. There’s no similar solution in the market, and WiMic’s light weight will make users more willing to bring it everywhere.. Comparing to other more complex and. 政治大. professional solutions, the solution of WiMic is the simplest and cheapest for YouTubers and. 立. micro-film makers.. ‧ 國. 學. 5.2 Weakness. Although there are many strengths in this business, there are still some weakness in this. ‧. business. First, although there’s no competitor is a good thing, the solution is new so that it. y. Nat. demands huge effort to educate customers and make effort to explore the market. Second,. io. sit. because initially there’s not enough RD to development both iOS and android APP, iOS will. n. al. er. be available in the beginning. It means that, the business will lose android smartphone users.. i n U. v. Third, initially people are not always willing to bring out smartphone accessories. Forth, the. Ch. engchi. technology initially is only available for HD quality of recording, but some smartphones in the market can already shoot 4k videos. The last one is capital issue, hardware companies need a lot of capital to produce products, to do research and development. It is a great challenge of how to survive in the first year or two years because of the huge cost.. 5.3 Opportunity First, the more stronger features of video on smartphones, the more people are willing to use smartphones to shoot video, and then there will be more people who needs WiMic for shooting better videos. Second, there are more and more YouTubers/ microfilm makers who are the main targets of WiMic, which means that more growth for this business can be expected. Third, people now tend to consume more video than words or articles. Videos can 18.

(26) be produced by cameras or even by smartphones. This trend gives WiMic a great opportunity because this business leverage on smartphones. Forth, there are more smartphone accessories available in the market to support video-shooting. With this trend, people are more willing to shoot better quality videos by using these accessories, including WiMic in the future. Fifth, live streaming is more popular and more accessible in the market. When these people do live streaming, they need the solution for noise reduction to share with friends or followers. WiMic will be the only one solution provider for them.. 5.4 Threat It is possible that Chinese or Korean companies will copy the same concept and produce same product quickly. When WiMic launch in the future, other potential competitors will. 政治大 hardware product which is much easier to be copied by others. 立. have the opportunity to copy the design and make it a new because WiMic is more relative to. ‧ 國. 學. In other hand, although this business can gain some revenue from crowdfunding platforms, people are becoming more distrust about crowdfunding platforms such as Indiegogo. It will decrease the number of backers and the money raised from them.. ‧ y •. It provides single stop smartphone. n. al. • • •. Ch. This solution is totally new. It means. i n U. solution for video-shooting users. •. sit. Weakness. er. io. •. Nat. Strength. v. huge marketing effort is needed. • i Initially mobile APP will be only engch. WiMic is compact and light weight. It is very easy for carrying. available for iOS user. Android. There is no similar solution in the. users will be missing in the initial. market. business model •. Noise reduction feature for. The technology initially is only. Smartphone users to shoot video. available for HD quality of. The simplest and cheapest solution. recording (4k is not available now) •. for YouTubers/micro-film. Users still need to bring WiMic out. It will reduce the willing of purchase. •. Hardware related company need a lot of capital. 19.

(27) Opportunity •. •. Threat •. The more stronger features of video on smartphones, the more people are. companies will copy the same. willing to use smartphones to shoot. concept and produce same product. video. quickly. because WiMic is more. More and more YouTubers/. relative to hardware product •. mircofilm • •. It is possible that Chinese or Korean. People are becoming more distrust. People now tend to consume more. about crowdfunding platforms such. video than words/articles. as Indiegogo. There are more smartphone accessories available in the market to. 政治大 Live streaming is more popular and 立 more accessible in the market. 學. Table 2: SWOT Analysis. ‧. io. sit. y. Nat. n. al. er. •. ‧ 國. support video-shooting. Ch. engchi. 20. i n U. v.

(28) Chapter Six Marketing Strategy 6.1 Target Segment WiMic’s target audience are prosumer level users, where the level between consumer and professional level. They shoot videos with smartphones and they have some skills of photography. What’s more, they sometimes use smartphones accessories like stabilizer and do post-editing to enhance video quality. The consumer level is that the people who use smartphones to shoot video without any specific skills. professional level is that the people who use DSLR or handheld camera and do post-editing in PC with Adobe Premier or AE (AE means After Effect). The examples of target audience are as below. First, YouTubers who frequently shoot videos to entertain their followers or fans. Second, micro-film. 治政大are willing to shoot better Third, travel lovers who love traveling around the world and 立 quality of videos to preserve memories. Fifth, parents who love their children and treasure. producers who make a living or earn some money by shooting relatively easier micro-film.. ‧ 國. 學. the moments with them by shooting better video to preserve the memories of their children’s play time or performance in the school, Sixth, advertiser who need to advertise their small. ‧. business with limit budget by shooting some videos to share on social platforms and websites. Seventh, live stream users who need to shoot good quality of videos without too. y. Nat. sit. much noise in the form of live streaming. Bands who shoot videos to preserve the. er. io. performance with the features like multiple sound tracks mixing and noise reduction.. al. n. v i n graduate students with little moneyC to h parents U and money. e n with h i time g csome. The age of these target audience is from 23 years old to 50 years old. These people are from. There are two main categories of user scenario as bellowed. The first case as bellowed. There’s a YouTuber who is 25 years old and focus on sharing videos of trying different kind of delicious foods. In other words, He has about 300k followers on YouTube. One day he heard his friend told him that there is a great Chinese restaurant just nearby his home. In that weekend, he went to the restaurant and he want to shoot the video for introducing the Chinese food. However, he found that there’s too much noise surround him. Then, he clip the WiMic on the cloth and start to connect it to the smartphone. After he shoot the video and did the post editing, he shared the video on his YouTube channel. Followers found the video with not much noise and the quality of video is good, then they click the like button in the end. The other case as belowed. There is a live streamer who is heading to Computex, the 21.

(29) exhibition which is specific for PC related industry. When he arrived there, he found out that the place is too crowded and too many people are talking, if he just do the live streaming, the audience will hear nothing but noise. Then he clip the WiMic on the cloth and connect it to the smartphone. Then he can do the live streaming with noise-reduction in real time.. 6.2 Channels Channels are means employed to distribute goods or services from producers to consumers. There are three kind of channels for WiMic as below. First, initially before product launch, crowdfunding platforms such as Indiegogo or Kickstarter for US, Makuake for Japan, ZecZec. 政治大 WiMic first, then WiMic will be manufactured based on their requirements. By this method, 立 the business can get not only money but also exposure at low cost. After WiMic launching for Taiwan, are the best choices of channel because of making sure that people want to buy. ‧ 國. 學. and finishing crowdfunding, it is quite important to cooperate with retail stores such as Best Buy and costco because they have the brand awareness and huge coverage in Europe and US. ‧. so that this business can leverage their existing customers for exposure and sales. In addition, E-commerce is also considered, such as Ebay, PChome, Amazon. The last channel is the. y. Nat. sit. official website. When the brand awareness increased to certain level, WiMic can be sold on. al. er. io. official website in the future. By adding the e-commerce feature on the official website. It. n. will be without commission for sales so that the busibess can get the highest margin of WiMic.. Ch. engchi. Figure 9: Channels 22. i n U. v.

(30) 6.3 Pricing WiMic is a smartphone accessary, so the price of it should not be too high. The market price for single WiMic is $120 USD which is for both retail and official website. This price is perfect that it will not cost a lot for people to try WiMic which is a new type of smartphone accessary. However, before launching, the price for crowdfunding platform will be lower than $120 to test the market. An early bird special price is for only $79 USD, which means that buyers will get discount from crowdfunding platforms in first month. After one month of launching on the crowdfunding platforms, the price will increase to $99 USD for single WiMic. And it cost $179 USD for two WiMic and $249 USD for three WiMic.. 6.4 Promotion. 立. 政治大. Startup actually sometimes rely on promotion more than product itself. A good product. ‧ 國. 學. without successful promotion can still be failed. While startups usually don’t have much budget for promotion. So it is quite important to choose the ways of promotion. There are. ‧. some methods are considered as below. First, crowdfunding Platforms is a good start for. y. Nat. startup companies in the field of hardware. Exposing WiMic on crowdfunding can nearly cost. sit. no promotion expense. However, if funding process is successful, WiMic can get huge. er. io. exposures and a great deal amount of money. But the first thing is that shooting a good. al. v i n C hcustomers. After the demonstrate the core value to potential e n g c h i U introduction video had been done, it would be the best promotion with less expense by sharing it on YouTube and social n. introduction video for WiMic in English and Chinese. An inspiring introduction video can. platforms. Before launching crowdfunding project, sending pitch mails to media so that the business can get the coverage to maximizing the exposures to make crowdfunding success. Second, Media are quite important for startup to get enough exposure in a short time. However, media usually have their own specific target audience. Online media are better than offline media because WiMic supposed to be exposed to media with audience of technology lovers. It is wasting time of promoting WiMic on TV or newspapers in the beginning. There are some online media are related to the category of WiMic, such as TedCrunch, Engadget, Digital Trend, extremetech.com, AudioXPress, crowdfundinsider.com, Inside and DigiTimes. In the meanwhile, social platforms should be ready in the very beginning. What’s more, there should be regular posts on social platforms at least one article per week, such as Instagram, 23.

(31) Facebook, Twitter and Vimeo. However, posts need to be different on each social platform so that readers or followers will not feel these message are annoying. In addition, in every generation, word of mouth is still a powerful promotion method. The starting point will be from YouTubers, because these people are the ones who need to shoot videos in good quality without noise. Providing free WiMic to these famous YouTubers and ask them to shoot a video for showing the core value or benefits of WiMic. And then, sharing these videos on social platforms to draw attentions. The most important of all, collecting all of the e-mail for potential customers, and continually sending them e-mails for updated news of WiMic. And if these starting point of marketing strategy is successful, then Facebook advertisement should be considered in the future.. 治政大fan page, managing the official six month. This preparation includes in managing Facebook 立pitch mails to digital media, and the most important of all, blog, sending as many as possible. In addition, crowdfunding strategy is that before launching it, there should be preparation for. ‧ 國. 學. sending enough free samples to blogers or YouYubers for writing recommendation articles or shooting videos of product introduction. With enough exposure, it will be more likely that the. ‧. crowdfunding can grab enough backers and lead to success.. sit. y. Nat. 6.5 Growth Strategy. al. er. io. Growth strategy is that the strategy aimed at winning larger market share, even at the expense. n. of short-term earnings. Based on the marketing strategy, we should get 200 backers and their. Ch. i n U. v. mails in each crowdfunding platform. As for social platforms, the target is that increasing for. engchi. 1000 Facebook fans, twitter and Instagram in first three months, then 5000 fans in the first year for Facebook. As for the YouTube videos, 10000 times review rate of introduction video on YouTube and Vimeo in the first year. On the other side, channels are the most essential part of growth rate. cooperation of retailers such as Amazon, Ebay, Best Buy and PChome will be necessary. As a startup, market share is relatively low in the beginning, it needs a lot of effort from marketing. The target of market share, from 2018 to 2021, are 0.005%, 0.01%, 0.05%, 0.08% and 0.1%.. 24.

(32) Chapter Seven Product Roadmap Initially, there is only one product available in the market which is in prosumer level. Prosumer level means that it is the level between consumer level with basic features and professional level with higher specifications for professionals. If WiMic get positive feedback and gain enough revenue, WiMic professional model, called “WiMic professional” will be taken into consideration. The specifications of these two products are descripted as below details. First, WiMic only support IPhone in the beginning, then after some time, if the market feedback is positive, supporting Android system will be considered in the future. The intention is that users of IPhone with higher purchase power, they are more willing to buy. 政治大. accessories. It will be the best starting point. While the WiMic professional will support DSLR and any handheld camera.. 立. Second, WiMic will be without microphone sponge which will increase the quality for. ‧ 國. 學. receiving audio. While, WiMic professional will be with sponge.. ‧. Third, WiMic support three soundtracks for audio and video mixing with three WiMic recording simultaneously. However, WiMic will support up to seven sound tracks because. Nat. sit. y. some professional usage will require more sound tracks such as big bands.. al. er. io. Forth, WiMic only provide mono recording mode for these users use it for speaking as main. v. n. purpose. They are not so demanding for exquisite audio quality. But WiMic professional will. Ch. provide stereo sound for the professional users.. engchi. i n U. Fifth, WiMic’s battery operation time only up to 4 hours. However, WiMic professional will include a stronger battery up to 8 hours so that these professionals don’t need to charge it frequently.. 25.

(33) Chapter Eight Risk Analysis 8.1 Regulation All of the electrical devices are required to have some certificates so that they can be sold in specific regions. The basic necessary certificates are CE and UL. The CE marking is the manufacturer's declaration. The letters ‘CE’ appear on many products traded on the extended Single Market in the European Economic Area (EEA). They signify that products sold in the EEA have been assessed to meet high safety, health, and environmental protection requirements. CE marking also supports fair competition by holding all companies accountable to the same rules. As for UL, UL provides safety-related certification, validation, testing, inspection, auditing, advising and training services to a wide range of clients,. 政治大. including manufacturers, retailers, policymakers, regulators, service companies, and consumers.. 立. ‧ 國. 學. However, based on this situation, the business require huge amount of expense for certificates. The expense of CE is about $20,000 USD and the expense of UL is about $30,000 USD. So the total expense of certificates is $50,000 USD.. ‧. 8.2 Risk Factor Analysis. sit. y. Nat. The objective of the RFA is to identify and understand the underlying factors that ultimately. io. n. al. er. will drive the behavior of the top level schedule, cost, and technical performance measures. i n U. v. for a project. Table 3 risk factor analysis show the possible rick that the impact on this. Ch. engchi. business model and the proposed methods to overcome risks.. 26.

(34) 政治大. 立Table 3: Risk Factor Analysis. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 27. i n U. v.

(35) Chapter Nine Financial Analysis 9.1 Source of Revenue Major income comes from the sales of WiMic & Crowdfunding. The details of revenue from sales as below analysis. First, the price of WiMic is $120 USD. And the margin of WiMic is 30%. The assumption based on the cost of manufacturing is about 30% of price and distributors will earn 40%. So the margin of WiMic is 100% - 30% - 40% = 30%. Besides, the goal of total sales volume for the fifth year is 1325000,000(total number of people who shoot video) * 10% (10% of people who shoot good video) * 0.1% (only 0.1% of these people buy WiMic) = 132500. Hence, revenue from sales in first year will be 132500 * ($120 * 30%) = $4,770,000. What’s more, revenue from Crowdfunding will be $30,000 and the. 政治大. total gross profit will be $5,100,000. Details of market share and gross profit as shown in the. 120. 120. 120. 0.00005. 0.0001. 0.0005. 30%. 30%. 30%. 132,500,000. 132,500,0. 132,500,0. 00. 00. al. n. iv 6,625C 13,250 66,250 n hengchi U 238500 477000 2385000. Target sales volume Projected sales. 2021. 2021. 120 0.0008. 0.001. 120. y. 2020. 30%. 30%. 132,500,0. 132,500,0. 00. 00. 106,000. 132,500. 3816000. 4770000. sit. ‧ 國. 2019. io. Total market volume. Nat. Margin. 2018. ‧. Market share. 學. Price. 立. er. Table 4.. Table 4: Market Share and Gross Profit Forecast. 9.2 Fixed Cost To launch this product, there are some minimal fixed cost associated with this project. Main fixed cost will be towards •. The expense of registration that includes getting legal license, corporate identification, and tax identification. The number is $1700 per year 28.

(36) •. Rent of the office space, setting up the office cubicles, conference room, meeting room needs and internal infrastructure cost. The number is $4500 per month. •. Startup expense includes I.T infrastructure cost like personal computers, laptop, projectors, local area network, printer, facsimile and telephone lines to be connected. The total number is $7000 per year. •. Information technology cost will be segregated into hardware and software. Hardware part covers the webserver, license, domain etc. and software part will be the cost associated with the I.T vendor for developing the portals. These cost for systems and UI development is $8,000. The cost for hardware, server, license, domain registration, SEO and google analytics. The total number is 10,000 per year. •. 立. be at least $30,000. CE/UL Certificates will cost 20,000 plus 30,000, the total is 50,000. ‧ 國. 學. •. 政治大. Mold is a great amount of cost for hardware companies. Usually, the cost of mold will. The total expense is $101,200. And the depreciation of mold and IT infrastructure is about 5. n. al. Ch. er. io. Major variable expenses can be summarized as below items. sit. y. Nat. 9.3 Variable Cost. ‧. years. i n U. v. •. Rent of office space is $6000 for each month. •. Full time employee’s salary including three directors and 6 subordinates.. engchi. Administrative wages for directors will be fixed during the first five years of operation. RD will be hired every year, from two RD during the first year to five RD at the end of the fifth year. However, the salary of each RD will still increase 5% each year to retain talents •. Utility fee like electricity and water is $200 for each year. In addition, we make the assumption that it will increase 10% each year. •. Misc. cost associated with janitor services which is $800. In addition, we make the assumption that it will increase 10% each year 29.

(37) •. Marketing expenses such as exhibition for Cebit, press cover and advertisement. It cost around $20,000. In addition, we make the assumption that it will increase 50% each year. Marketing budget will increase by 50% regarding to the previous year during the five years of operation because the necessity of promoting the services to attract customers. •. Travel budget is around $30,000 because we need to discuss the cooperation with channels or business partners.. Some details of operation expense and wage expense as shown in table 5 and table 6. Total variable cost is $1,017,500 per month. 立. Utility fee. io. total. Nat. Misc. cost. n. al. Administrative wages (3. 20. 20. 20. 20. 72000. 72000. 72000. 72000. 72000. 18,000. 18,000. 18,000. 18,000. 18,000. 200. 220. 242. 800. 880. 968. $ 91020. $ 91120. $ 91230. ‧. technology cost. 2022. 266. 293. y. Information. $ 6000. 2021. 20. 學. rent. ‧ 國. software. 1065. 1171. $ 91351. $ 91484. sit. expense. 治 2020 政 2019 大. 2018. er. operating. v. Table 5: Operating Expense. C2018 h. e n g c2019 hi. i n U. 2020. 2021. 2022. 46800. 49140. 51597. 54177. 56886. 75000. 91250. 108313. 126228. 132540. 121800. 140390. 159910. 180405. 189425. Directors) Administrative wages(6 subordinate level personel first year) total wage. Table 6: Wage Expense. 30.

(38) 9.4 Income Statement An income statement is a financial statement that reports a company's financial performance over a specific accounting period. Financial performance is assessed by giving a summary of how the business incurs its revenues and expenses through both operating and non-operating activities. The detail of income statement for first five years as shown in Table 7.. 2018. 2019. 2020. 2021. 2022. Gross profit. 238500. 477000. 2385000. 3816000. 4770000. crowdfunding profit. 30,000. 0. 0. total profit. 268,500. 3,816,000. 4,770,000. 91351. 91484. 立 91020. 121800. 140390. 159910. marketing expense. 20,000. 30000. certificate expense. 50,000. travel expense. depreciation income before tax. 101250. 0. 0. 0. 0. 30,000. 30,000. 30,000. 30,000. 30,000. 30,000. 0. 0. 0. 0. 1,700. 0. 0. 0. 0. 1740. 1740. 1740. 1740. al. 1740. Ch. -77,760. income tax(5%) Net income. -77,760. engchi. sit. y. 67500. n. Equipment & mold. 45000. io. start-up expense. 189425. Nat. mold expense. 180405. er. wage expense. ‧. 91230. 學. 91120. ‧ 國. operating expenses. 政0 治0 大 477,000 2,385,000. i n U. v. 183,750. 2,057,121. 3,445,004. 4,356,101. 31237. 349711. 585651. 740537. 152,513. 1,707,410. 2,859,353. 3,615,564. Table 7: Income Statement The first year, there will be negative net income. But after one year, it will be increased to positive net income. As for net present value (NPV) is the difference between the present value of cash inflows and the present value of cash outflows. The value of NPV is $3,205,366. The internal rate of return (IRR) is 544%. It means that this business is really profitable. However, it is important to overcome the huge expense in the first year to survive.. 31.

(39) Chapter Ten Conclusion In summary, this business model can help people making a great video with good quality of audio in the trend of live streaming or sharing videos on social platforms. Solving the issue of audio noise and time-consuming post-editing. This model looks like attracting with IRR 544%. By providing this new video shooting partner, people will definitely enjoy the great quality of video and audio without annoying noises.. 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 32. i n U. v.

(40) Reference 1. YouTube company statistics retrieved from http://www.statisticbrain.com/youtubestatistics/ 2. Internet traffic for video in 2019 retrieved from http://tubularinsights.com/2019-internetvideo-traffic/#ixzz4cdja4J9M 3.. Projected shipment for smartphones. Retrieved from https://www.statista.com/statistics/263441/global-smartphone-shipments-forecast/. 4. Global video streaming market. Retrieved from http://www.marketsandmarkets.com/PressReleases/video-streaming.asp. 政治大 https://en.wikipedia.org/wiki/Active_noise_control 立. 5. Explanation of ANC and ANR. Retrieved from. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 33. i n U. v.

(41)