A comparison of different requirements of shanzhai mobile phones attributes from Taiwanese and Chinese customer innovati
周彥志、蔡翠旭
E-mail: 345498@mail.dyu.edu.tw
ABSTRACT
This study focuses on the Taiwan and China consumer’s impression in exploring the quality attributes of SHANZHAI MOBILE PHONES. The Refined Kano’s model is used to classify the quality attributes of SHANZHAI MOBILE PHONES in order to generalize improvement index and clarify whether there exist differences in between consumers’ perspectives. First, this study from the literature review and product attributes of SHANZHAI MOBILE PHONES, items are found as the critical characteristics of the quality attributes of SHANZHAI MOBILE PHONES. Second, questionnaires of Refined Kano’s model were distributed to classify the quality attributes of SHANZHAI MOBILE PHONES. After classifying the quality attributes of SHANZHAI MOBILE PHONES, the innovation adoption and demographic variables are used to make statistical inference. According to the analytical results, Taiwan classified 7 of them are identified as high value-added attributes, 2 of them are critical attributes. China classified 8 of them are identified as high value-added attributes, 1 of them are critical attributes, 1 of them are highly attractive attributes. The result from innovation adoption and demographic indicates that, from the consumers’ perspectives, there is a some significant difference towards the quality attributes. Finally, the integration of research to improve the improvement index table in order to provide businesses in that industry to understand the minds of consumers expect the quality attributes of SHANZHAI MOBILE PHONES, and then to design more in line with consumer products.
Keywords : Shanzhai Mobile Phones、Quality attributes、Refined Kano’s model Table of Contents
中文摘要...I 英文摘要...III 致謝詞...IIV 內容目錄...IV 表目錄...VIII 圖目錄...X 第一章 緒 論...1 第一節 研究動機...1 第二節 研究目的...3 第二章 文獻探討...4 第一節 產品屬性...4 第二節 創新 採用...7 第三節 KANO 模式...9 第四節 精化KANO模式...14 第五節 山寨機...21 第三章 研究方法...24 第一節 研究架構...24 第二節 操作型定義與衡量...25 第三節 研究設計...27 第四節 資料分析方法...28 第四 章 研究結果...30 第一節 樣本資料結構描述...30 第二節 信效度分析...37 第三節 台灣與大陸KANO模式分 類...38 第四節 台灣與大陸精化KANO模式分類...42 第五節 重要度與滿意度分析...46 第六節 人口統計變數要 素檢定分析...53 第五章 結論與建議...67 第一節 研究結果...67 第二節 研究意涵與建議...68 第三節 研究限 制...68 第四節 建議後續研究方向...69 參考文獻...71 附錄A 台灣問
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