144 國立屏東大學－管理類 第一期 2018 年 12 月 頁 143-172
An Inquiry into the Sustainable Strategy of Microenterprises with
Big Data: A Comparison of Private Preschools in Taipei and
Kaohsiung Cities
Chan, Pao-Hwa *
Abstract
From the viewpoint of the enhancement of service quality, the promotion of preschools could contribute significantly to the contemporary educational, social and economic development in Taiwan. Based on the key factors of successful operations and the relationships among important dimensions, such as governmental specification, managerial situation, and professional educare quality, this study aims to investigate the current circumstances and sustainable strategies of private preschools at two metropolises of Taiwan. This study adopts the perspective of big data, including data collection, research analysis, andstrategy framework, to expand research orientation and break through traditional limitations. Therefore, based on the application of suitable software, the research data were collected from the related information of database, website, and blog. In addition, SPSS 23 and NVivo 11 were used for data analysis to avoid blind spots and multiple perspectives were utilized to identify effectively the sustainable strategies of private preschools. Finally, practical suggestions from innovative research findings are made to authorities, directors, and parents for better decision-making in the future.
Keyword: Private preschool, Market operation situation, Professional educare service, Sustainable strategy
This research was partially supported and sponsored by the College of Management of National Pingtung University.
*Chan, Pao-Hwa: Associate Professor, Graduate Institute of Educational Administration,
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