Digital Trends – Global Electronics
Presented by Fram Akiki
Vice President, Electronics Industry Siemens PLM
Realize innovation.
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- Pierre Nanterme CEO Accenture
“Digital is the main reason just over half of the companies on the Fortune 500
have disappeared since the year 2000.”
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Digital Champions
PwC surveyed 1155 Global Manufacturing execs in 26 countries
• 10% of global manufacturers are “Digital Champions”
• 2/3 have barely or not yet begun on the digital journey
• Asia Pacific is leading the way at 19% (Americas 11%, EMEA 5%)
• Automotive (20%) and Electronics (14%) are the leading industries
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New possibilities, new pressures
Source: Mentor Graphics Analysis and VLSI Research, February 2015
MAINFRAME ERA
YEAR
NETWORK PC ERA
NETBOOK PC ERA
MOBILE COMMUNICATIONS ERA AUTOMOTIVE ELECTRONICS ERA
INTERNET OF THINGS SMART EMBEDDED ERA
ERA
$2.5
TRILLION
STANDALONE PC ERA
ELECTRONICS INNOVATIONS DRIVE NEW OPPORTUNITIES
“Electronics are permeating every aspect of our lives. Everything around us is getting more intelligent, more connected…”- Ahmed Bahi, Chief Technologist TI
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Driving the Electronics Industry…. Intelligent, Connected Solutions
By 2030, there will be a trillion new devices! *
* IDC, 2017
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Recent Activity in the Electronics Market and Ecosystem
• Augmented Reality to reach $120B by 2020 (driven by hardware sales).
• Nintendo’s market value went up
$9B in 5 days because of AR.
• One in six consumers currently own and use wearable tech.
• IoT: Over 50 billion internet- connected devices will exist worldwide by 2020.
• Smart TV’s include Smart Home hubs for connected products
• Amazon has over 1000 people working on Echo design team to add connected device capabilities
• Electric vehicles Tesla Model 3 received 400,000 orders in 2 weeks
• US Government opened up $4.5B in loan guarantees to boost
electric vehicle infrastructure Smart interfacing & VR / AR electronics
continues to grow
IoT is a major driving market force evolving over next 3-5years
Increasing use of IoT hubs into new products
Automotive & imaging electronics are an outperforming segment
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Transformational Forces Stimulating New Innovations
Transformational Force Rate of Improvement 2025 Economic Impact
Internet of Things
300%increase in connected devices over past 5 years
$36 trillion – Operating costs of key affected industries
Advanced Robotics
8% CAGR, growth in sales of industrial robots, 2010-16
$6 trillion – Manufacturing worker employment costs
Cloud Technology
Tens of billions
SMAC users by 2025
$1.7 trillion – GDP related to the Internet
3D Printing Technology
4xrevenue increase for additive manufacturing in past decade
$11 trillion – Global manufacturing GDP
Knowledge Automation
400+ million increase in users of intelligent digital assistants
$9+ trillion – Knowledge worker employment costs
Source: McKinsey Global Institute research 2013
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Trends in the Electronics Industry
Disruptive pull of
electronics in mature industries.
Devices are getting smaller and smarter.
Customer Diversification is on the rise.
Customer Experience is
essential to growth.
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Siemens PLM Software
Product design can no longer be done in isolation…
9
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Siemens PLM Software
…Engineers are driven to be multi-disciplined to meet these challenges
PAST PRESENT & FUTURE
Multi-disciplined Engineer Multi-domain collaboration Emphasis on ease-of-use and flow
Automation a requirement, Introduce knowledge based learning
Component Engineer
MFG Engineer PCB
Engineer
Layout Designer
SI Engineer
Mechanical Engineer
Component Engineer
MFG Engineer
PCB Engineer
Layout Designer
SI Engineer
Mechanical Engineer
• High Specialization
• Emphasis on Tool Expertise
• Siloed/Over-the-wall collaboration
• Automation not required
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Technological forces transforming industry
Changing the way products come to life
GENERATIVE DESIGN
INTELLIGENT MODELS
SYSTEMS OF SYSTEMS
Changing the way products are realized
MACHINE LEARNING
ADDITIVE MANUFACTURING
ADVANCED ROBOTICS
Changing the way products
evolve
CLOUD TECHNOLOGY
KNOWLEDGE AUTOMATION
BIG DATA ANALYTICS
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Technological forces transforming industry Manufacturers must embrace the technologies
and transform their business into a Digital Enterprise
GENERATIVE DESIGN
INTELLIGENT MODELS
SYSTEMS OF SYSTEMS
MACHINE LEARNING
ADDITIVE MANUFACTURING
ADVANCED ROBOTICS
CLOUD TECHNOLOGY
KNOWLEDGE AUTOMATION
BIG DATA ANALYTICS
Changing the way products come to life
Changing the way products are realized
Changing the way products
evolve
Ideation Realization Utilization
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A common digital thread enables continuous business transformation
Ideation Realization Utilization
Services Production
execution Production
engineering Production
planning Product
design
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Create a powerful Digital Twin of the entire value chain
Cloud-based, open IoT operating system Third party applications
Suppliers and logistics Collaboration platform
Services Production
execution Production
engineering Production
planning Product
design Product design
Production planning
Production engineering
Production execution
Services
Collaboration platform Suppliers and logistics Third party applications
Cloud-based, open IoT operating system
Product design
Production planning
Production engineering
Production execution
Services
Unrestricted © Siemens AG 2016
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The Siemens Digitalization strategy
Digital Product
Twin
Digital Production
Twin
Digital Performance
Twin
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Executing Vision 2020:
“Own the engineer desktop and share of the day: extending the digital twin”
2007
Bringing together the virtual world of product development with the real world of
production automation
2012 2016 2017 2018 and beyond
Integrating 1D, 3D simulation and test to create the “Digital Twin” of products to predict performance
Managing software as a product integrating ALM with PLM
Creating the “System of Systems”
view of the Digital Enterprise with Electronic Design Automation and Embedded Software
Simulating all the physics for a more precise “Digital Twin” of products
Fully integrated, systems driven product development solution for the automotive market
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IC PCB MECHANICAL SYSTEM SOFTWARE
Drive a better, smarter flow from design to
manufacturing
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The Mentor electronics systems solutions portfolio
Xpedition
Enterprise IC package and PCB design
PADS
Self-Driven and Project-based PCB design
HyperLynx
Analysis and verification
Valor
PCB Assembly, test and manufacturing execution
FloTHERM
Thermal Analysis and electronics cooling
Capital
Electrical wire and harness design and manufacture
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Unrestricted © Siemens AG 2018 IMPROVE
NPI PLANNING EXECUTION &
VISIBILITY New Product Development
& Introduction
Digitalization Platform for Electronics
Enable NPI execution &
visibility. Reduce cycle time and
improve yield
IMPROVE TRACEABILITY
AND QUALITY Requirement Verification &
Validation
Enable closed loop trace and
change management
across requirements and
Test Compliance Functional Safety
IMPROVE PRODUCT DESIGN AND MFG
VISIBILITY Electronics Intelligence
Provide operation and predictive
Analytics functions for IC
Design &
Manufacturing REDUCE COST
ELIMINATE DEFECTS PCB
PRODUCTION Smart Manufacturing
Improve PCB manufacturing reducing defects
and costs Additive manufacturing Smart Factory SEAMLESS
SUPPLIER COLLABORATION
Supplier collaboration
Enable collaboration between Design,
Assembly and Manufacturing
partners
QUALITY &
CONTINUOUS IMPROVEMENT Closed-Loop
Quality Management
Integrated solution for closed
loop quality management PCB DESIGN
SYSTEM DESIGN Electro Mechanical
Design
MANAGE GLOBAL ELECTRONICS MASTER DATA TRACEABILITY Electronics
Lifecycle Management
Provide the foundation and MDM to manage
Design and Manufacturing building blocks
A B C E F G H I
Manage electro- mechanical and
systems of systems design
ENABLE MULTI DOMAIN( PCB, MCAD, ECAD, ALM, PLM) DATA
MGMT Multi Domain
Data Management
ALM-PLM Simulation PCB/Tc/ECAD
Integration MCAD/PCB
integration
D
IDEATION REALIZATION
UTILIZATION
End to End Digital Thread for Electronics
Realize innovation.
