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經 濟 部
NEWSLETTER
Ministry of Economic Affairs, March 2021
You’re Invited! The 30th Taiwan Excellence Award Is Now Open for Registration!
The Taiwan Excellence Award, hailed as the Oscar Award of Taiwan’s industries, is holding its 30th Taiwan Excellence Award event this year (2021), with the Bureau of Foreign Trade under the Ministry of Economic Affairs commencing the registration process on March 2nd. Information session tours will be held in Taipei, Taichung and Kaohsiung to encourage outstanding firms to register and participate in becoming spokespersons for Taiwanese products.
The “Taiwan Excellence Award” was established by the Ministry of Economic Affairs to promote Taiwan’s industries. Since its founding in 1993, this award has been the highest honor for Taiwan’s industries. Over the years, the event has attracted a total of 24,609 product entries from 10,749 firms, with the number of registering firms and products rising annually and businesses actively participating. Award-winning products display their outstanding performances in five main categories: “R&D”,
“Design”, “Quality”, “Marketing”, and “Made in Taiwan”. Winning products can not only use the Taiwan Excellence Logo ( ) for marketing promotion, but will be granted priority to join diversified domestic and foreign marketing promotions held by the Bureau of Foreign Trade, thereby enabling global buyers and customers to learn about Taiwan Excellence and award-winning products.
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Registration for the Taiwan Excellence Award is conducted online, with the registration system interface this year undergoing a comprehensive update and the online registration process optimized to streamline the application task for firms. Moreover, open government data platforms have been integrated, saving businesses the need to prepare hardcopy documents, such as registration certificates or trademark certificates. In addition, the registration period has been extended from 3 months to 4 months, giving businesses more ample time to prepare. In terms of marketing promotion, we have also pursued innovation and improvement, such as the active development of new electronic commercial channels (including Direct Industry, the world's largest B2B commercial platform; Hepsiburada, Turkey’s largest e-commerce platform; and PChomeSEA) as well as the ever-popular podcasts and crowdfunding platforms, thereby raising the awareness of consumers to Taiwan Excellence. Social platforms, such as LinkedIn, are also used to amplify promotion and exposure.
To provide firms with relevant details of the selection process, the first Taiwan Excellence Award Information Session was held on March 4th at the Taipei International Convention Center, attracting participants from over 150 firms. Besides explaining key points and tips in filling out information for the selection and practical demonstrations of the online registration process, TAITRA also invited representatives from firms that have won the award in the past (e.g., Logic Art Automation Co., Ltd. and Medimaging Integrated Solution Inc.) to share their experience on competing for the Taiwan Excellence Awards and how they succeeded in raising international exposure and enhancing customer loyalty through the marketing activities of Taiwan Excellence. Two information sessions were later held in Taichung and Kaohsiung on March 9th and 12th, respectively. In response to the pandemic, the information sessions were not only livestreamed on the
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TAITRA official Youtube channel, but were also made available on the official Taiwan Excellence website.
The Taiwan Excellence Award this year is open for registration between March 2nd and June 30th. We welcome all firms to join the ranks of Taiwan Excellence and let the strength of Taiwan’s industries continue to shine on the world stage. For more registration details, please visit the official Taiwan Excellence website:
https://www.taiwanexcellence.org/tw/award/ selection
Bureau of Foreign Trade spokesperson:
Guann-Jyh Lee, Deputy Director General Contact number: 02-2397-7109, 2397-7198 E-mail address: gjlee@trade.gov.tw
Business contact:
Mei-Ming Chang, Section Chief (Section 2, Trade Development Division) Contact number: (02) 2397-7308, 0920-761-258
E-mail address: mei@trade.gov.tw
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