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œ–š›

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Aaker A. David, 1991, Managing brand equity – capitalizing on the value of a brand name, A division of Macmillan, Inc., New York.

Baykan, C, 1996, Design Strategies, in N. Cross, H. Christians & L. Dorst, ed, Analysing Design Activity, John Wiley & Sons, New York, pp.133-150.

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K.eller Kevin Lane, 1993, Conceptualizing, measuring, and managing customer-based brand equity, Journal of marketing, VoL 57, p.1-22.

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