VISITOR EXPENDITURE SURVEY4

Principal Indicators

Total Spending of Visitors (Million MOP) Overnight Visitors

Same-day Visitors

Per-capita Spending of Visitors (MOP) Overnight Visitors

Same-day Visitors

Million MOP

• •

• •

Per-capita Spending of Visitors in 4^th Quarter of 2015 - Total spending (excluding gaming expenses) of visitors amounted to MOP 13.05 billion, down by 7.1% year-on-year and up by 4.7% quarter-to-quarter. For

the whole year of 2015, total spending of visitors was MOP 51.13 billion, down by 17.2% year-on-year; total spending of overnight visitors dropped by 21.1%

while that of same-day visitors rose marginally by 0.9%.

- Per-capita spending of visitors was MOP 1,660, down by 5.5% year-on-year and up by 7.8% quarter-to-quarter; shopping spending accounted for 46.0% of the total. Per-capita spending of overnight visitors and same-day visitors decreased by 11.3% and 3.2% respectively year-on-year.

- In 2015, per-capita spending of visitors decreased by 15.0% year-on-year to MOP 1,665; spending of overnight visitors dropped by 19.6% while that of same- day visitors rose by 4.3%. Visitors spent mainly on shopping, with local food products predominating, followed by cosmetics & perfume.

10 963

Total Spending of Visitors

668 658

51 128 Current

Quarter

10 379 2 672

2 733 13 051

2015

-6.1 Change (%)

Change (%) -7.1

2 807 1 665 -5.5

0.9 40 165

-17.2

Per-capita spending of Mainland visitors decreased by 4.9% year-on-year to MOP 1,938, with that of Guangdong visitors (MOP 1,628) and Fujian visitors (MOP 1,364) falling by 2.2% and 35.0% respectively. Meanwhile, per-capita spending of Mainland visitors travelling under the Individual Visit Scheme (IVS) dropped by 10.3% to MOP 2,349.

Per-capita spending of visitors from Hong Kong decreased slightly by 0.2%

year-on-year to MOP 910, while that from Singapore (MOP 1,733), Malaysia (MOP 1,503), Japan (MOP 1,428) and Taiwan (MOP 1,491) also registered decline. Among the long-haul visitors, per-capita spending of those from Australia (MOP 1,427) increased by 1.0% year-on-year, while that from the United Kingdom (MOP 1,407) and the United States (MOP 1,310) fell by 7.3% and 4.0% respectively.

-21.1 -10.8

1 660

Total spending of Mainland visitors (MOP 10.08 billion) decreased by 9.1%

year-on-year in the fourth quarter of 2015; spending of visitors from Guangdong Province (MOP 3.70 billion) dropped by 4.9%, and that from Fujian Province (MOP 300 million) tumbled by 38.7%. Among them, total spending of overnight visitors (MOP 7.88 billion, 78.2% of total) and same- day visitors (MOP 2.19 billion, 21.8% of total) declined by 8.4% and 11.5%

respectively.

Per-capita spending of overnight visitors (MOP 2,733) and same-day visitors (MOP 658) dropped year-on-year in the fourth quarter. Overnight visitors and same-day visitors from Mainland China took the lead at MOP 3,240 and MOP 793 respectively, with year-on-year decreases being observed.

-15.0

-11.3 -19.6

-3.2 4.3

13 051 12 467

12 251 13 359

0 3 000 6 000 9 000 12 000 15 000

4th Quarter 3rd Quarter

2nd Quarter 1st Quarter

Visitor Overnight Visitor Same-day Visitor

1 938

910

1 491

1 428

1 503

1 733

1 450

1 310

1 407

1 427

0 1 000 2 000 3 000 4 000

Mainland China

Hong Kong

Taiwan

Japan

Malaysia

Singapore

Thailand

U.S.A.

United Kingdom

Australia

MOP Same-day Visitor Overnight Visitor Visitor

Government of Macao Special Administrative Region Statistics and Census Service

VISITOR EXPENDITURE SURVEY

4

QUARTER / 2015

1^stQuarter 2^ndQuarter 3^rdQuarter 4^thQuarter

•

•

Visitors’ Comments in 4^th Quarter of 2015

Environmental Hygiene Public Facilities Travel Agencies Hotels

Gaming Establishments Restaurants

Retail Shops Public Transport

•

•

•

Structure of Visitor Spending in 4^th Quarter of 2015

Satisfied Fair Improvement Needed No Comment

% The preferred shopping items included local food products, cosmetics &

perfume, and clothing, with the respective per-capita spending rising by 4.6%, 21.4% and 13.3% year-on-year.

Analysed by type of spending, visitors spent mainly on shopping (46.0% of per-capita spending), at MOP 764, down by 3.9% year-on-year, followed by accommodation (25.5%) and food & beverage (20.4%).

71.0 -7.1 14.5 3.3 7.6 2.6 6.9 1.2

80.7 -4.8 15.0 4.0 3.2 0.7 1.1 0.1

0.4 2.2 -1.7

87.9 -0.9 9.4 1.1 2.2 -

78.5 -7.5 16.1 8.8 3.2

0.5 -0.2

76.9 -3.4 17.8 2.6 4.3 0.4 1.0 0.4

83.0 -1.2 13.3 2.0 1.8 -1.0 1.9 0.2

1.8 0.3

Visitors' Comments on Points of Tourist Attractions In the fourth quarter of 2015, visitors' satisfaction towards various services

declined quarter-to-quarter. About 87.9% of the visitor-users were satisfied with the services and facilities of hotels, down slightly by 0.9 percentage points; those who complimented about the services of gaming establishments (83.0%) and retail shops (81.7%) fell by 1.2 and 3.4 percentage points respectively.

About 78.5% of the visitor-users expressed satisfaction with the services of travel agencies, down substantially by 7.5 percentage points quarter-to- quarter; while visitors satisfied with public transport services had the lowest percentage, at 67.8%, down by 4.7 percentage points.

Visitors who commented that points of tourist attractions were adequate

0.7 0.8 0.3

67.8 -4.7 16.8 4.5 13.6 -0.1

81.7 -3.4 14.2 2.4 3.3

4^th Quarter Quarter-to-quarter

Difference (p.p.) 4^th Quarter Quarter-to-quarter

Difference (p.p.) 4^th Quarter Quarter-to-quarter

Difference (p.p.) 4^th Quarter Quarter-to-quarter Difference (p.p.)

Adequate 42.4%

Fair 16.5%

Inadequate 15.0%

No Comment 26.1%

Accommodation 25.5%

Food &

Beverage 20.4%

Outbound Transport 4.2%

Other Spending 3.9%

18.7%

11.0%

28.4%

19.9%

8.4%

13.6%

Shopping 46.0%

Clothing Jewellery & Watches

Local Food Products Cosmetics & Perfume Handbags & Shoes Other Shopping Spending

• •

• •

Per-capita Spending of Visitors in 2015

Shopping •

Clothing

Jewellery & Watches Local Food Products Cosmetics & Perfume Handbags & Shoes Others

Accommodation •

Food & Beverage Outbound Transport Others

For the whole year of 2015, total spending of visitors decreased by 17.2%

year-on-year to MOP 51.13 billion; spending of Mainland visitors amounted to MOP 40.10 billion (78.4% of total), down by 19.8%.

Per-capita Spending Change (%) Structure (%)

87 -59.1 5.2

224 8.6 13.4

Per-capita spending of visitors from Singapore (MOP 1,726), Malaysia (MOP 1,556), Japan (MOP 1,524), Hong Kong (MOP 887) and Taiwan (1,466) decreased by 9.4%, 10.5%, 17.4%, 1.4% and 9.2% respectively year-on-year.

Per-capita Spending of Visitors by Place of Residence in 2015

Long-haul visitors from Australia (MOP 1,375) and the United Kingdom (MOP 1,329) had relatively high per-capita spending, and yet down by 7.7%

and 3.5% respectively year-on-year; per-capita spending of visitors from the United States (MOP 1,281) remained unchanged.

Analysed by type of spending, visitors spent mostly on shopping (45.8% of total); the most popular shopping item was local food products (MOP 224), up by 8.6% year-on-year, followed by cosmetics & perfume (MOP 143), up by 11.1%. Meanwhile, per-capita shopping spending on clothing (MOP 127) fell by 16.4% year-on-year, while that on jewellery & watches (MOP 87) and handbags & shoes (MOP 84) tumbled by 59.1% and 47.0% respectively.

7.6

98 3.1 5.9

423 -15.9 25.4

8.6

84 -47.0 5.0

45.8

127 -16.4

143

762 -20.0

11.1

75 4.4 4.5

MOP

344 -5.8 20.7

Per-capita spending of visitors on accommodation and food & beverage was MOP 423 and MOP 344 respectively, down by 15.9% and 5.8% year- on-year.

60 -8.6 3.6

Visitors from Mainland China spent an average of MOP 1,965, down by 16.5% year-on-year; spending of those from Guangdong Province (MOP 1,565) rose by 1.1% while that from Fujian Province (MOP 1,535) fell by 23.2%; per-capita spending of IVS visitors dropped by 16.5%, at MOP 2,292.

1 375 1 329

1 281 1 323

1 726 1 556

1 524 1 466

887 1 965

0 500 1 000 1 500 2 000 2 500

Australia United

Kingdom U.S.A.

Thailand Singapore

Malaysia Japan

Taiwan Hong Kong

Mainland China MOP

2015 2014

Per-Capita Spending of Overnight & Same-day Visitors in 2015

•

Mainland China Hong Kong Taiwan Japan Malaysia Singapore

• Thailand

U.S.A.

United Kingdom Australia

•

•

•

Economic Activity Status of Visitors in 2015

• Legislators, Senior Officials and Managers

Professionals

Technicians and Associate Professionals Clerks

Service & Sales Workers

In terms of type of spending, per-capita spending of overnight visitors on shopping (MOP 1,085) and accommodation (MOP 909) accounted for 38.7% and 32.4% of the total respectively.

In 2015, per-capita spending of overnight visitors decreased by 19.6% year- on-year to MOP 2,807, while that of same-day visitors rose by 4.3% to MOP 668. Analysed by countries and places, per-capita spending of overnight visitors from Mainland China (MOP 3,360), Singapore (MOP 2,728), Malaysia (MOP 2,336), Japan (MOP 2,294), Thailand (MOP 2,108) and Taiwan (MOP 2,950) recorded double-digit decrease.

As regards same-day visitors, per-capita spending of those from Mainland China (MOP 812) and Singapore (MOP 510) rose by 5.7% and 5.9%

respectively year-on-year, while that from Australia (MOP 455), the United States (MOP 451) and the United Kingdom (MOP 420) also registered increase.

Analysed by economic activity status of visitors, 70.6% were employed persons; legislators, senior officials and managers accounted for the largest share, yet down by 1.4 percentage points year-on-year, followed by technicians and associate professionals (13.6%), up by 1.8 percentage points.

MOP

Per-capita Spending of Overnight and Same-day Visitors in 2015

Structure (%) Difference (p.p.)

Overnight Visitors Change (%) Same-day Visitors Change (%)

3 360 -20.6 812 5.7

2 336 -13.3 445

1 495 -5.9 349

-0.6

2 728 -11.4 510 5.9

2 294 -17.3 438 2.3

-5.5

2 950 -14.5 221 -5.2

2 108 -10.0 448 10.0

2 095 -1.6 451 3.1

2 125 -7.1 420 5.1

2 165 -9.1 455 6.3

20.7 -1.4

10.2 0.3

13.6 1.8

Visitors by Main Purpose of Visit

Analysed by main purpose of visit, 57.5% of the visitors came to Macao mainly for vacation, down by 0.9 percentage points from 2014.

Proportions of visitors coming for transit (22.8%) and gaming (8.6%) increased by 0.9 and 1.3 percentage points respectively year-on-year.

12.4 -0.5

9.4 -0.4

58.4%

6.1%

5.2%

7.3%

21.9%

1.1%

57.5%

5.6%

4.9%

8.6%

22.8%

1.1%

Vacation Visiting Relatives & Friends Business & Professional Gaming

Transit Others

2015

2014

1 085 909

481 619

104 194

83 0

200 400 600 800 1 000 1 200

Overnight Visitors Same-day Visitors MOP

Shopping Accommodation

Food & Beverage Others

Million MOP MOP

Historical Data

•

4^th Quarter

Overnight Visitors

Same-day Visitors

Sampling Error

Overnight Visitors

4^th Quarter Same-day Visitors

Visitors Annual

Overnight Visitors

Same-day Visitors Overnight Visitors

Annual Same-day Visitors

Visitors

Overnight Visitors Overnight Visitors

Same-day Visitors Same-day Visitors

Total spending of visitors increased year-on-year from 2011 to 2014, until the first decline was recorded in 2015. Per-capita spending of visitors maintained a sustained growth till 2013, then began dropping to MOP 1,665 in 2015.

MOP

Total Spending & Per-capita Spending of Visitors, 2010-2015

2010 2011 2012 2013 2014

10 723 13 362 14 575 16 318 14 054

2 995 Total Spending (Million MOP)

8 634 10 785

1 682

12 605 13 444

1 820

2 777 3 229

61 749

0.6 0.6 0^# 0.1 30 159 35 889 43 845 49 580 50 883

1.7 1.3 0.6 0.4

Per-capita Spending (MOP)

37 892 45 328

1 959

0.5 0.4 0.2 0.1

Shopping Per-capita

Spending

Total Spending (Million MOP)

0.8 0.3 0.2 2 529

1.0 0.7 0.3 0.2

Food &

Beverage Accommodation

619

52 345 59 541 2 874 3 234

9 961

1 518

1 757

3 776 3 082

643 534 746 679

3 573 2 019

1 864 2 030 2 201

11 058

2 089 2 577 1 969 2 875

641

0.3 0.3 0^# 0^# 593 626 586 662

1.0

8 500 10 866

Per-capita Spending (MOP)

3 475 3 493 1 619

7 733 9 439

10 963 10 866

9 961 8 500

9 439 7 733

40 165 50 883

49 580 43 845

35 889 30 159

51 128 61 749

59 541 52 345

45 328 37 892

1 518 1 619

1 864

2 030 1 959

1 665

0 300 600 900 1 200 1 500 1 800 2 100 2 400

0 10 000 20 000 30 000 40 000 50 000 60 000 70 000 80 000

2015 2014

2013 2012

2011 2010

Total Spending of Visitors Total Spending of Overnight Visitors

Total Spending of Same-day Visitors Per-capita Spending of Visitors

Methodology

Glossary

Main Purpose of Visit: The most important reason or motivation for the trip, in the absence of which the trip would not have taken place.

Symbols:

0^# Magnitude less than half of the unit employed - Absolute value equals zero

p.p. Percentage point

“ Visitor ” is defined in accordance with the International Recommendations for Tourism Statistics 2008 of the United Nations World Tourism Organization (UNWTO).

Note:

Visitor Expenditure Survey and Visitors' Comments Survey adopt systematic sampling in selecting samples who are non-residents of Macao. At different checkpoints, enumerators collect from departing visitors spending data and comments on services and facilities during their stay in Macao.

Visitor who stays at least one night in a residential accommodation or casino in the place visited, or has accommodation arrangement with a hotel/guesthouse.

Overnight Visitor:

Classification of visitors:

Visitor who does not spend the night in any residential accommodation, hotel/guesthouse, or casino in the place visited, nor does he/she have accommodation arrangement with a hotel/guesthouse.

Spending of Visitors: The amount paid by visitors for the purchase of goods and services for own use or to give away, including expenses paid by the visitors or reimbursed by others such as relatives, friends or employers. Spending of visitors excludes gaming expenses, donations, expenses on purchase of assets and goods for resale.

Any person taking a trip to a main destination outside his/her usual environment, for less than a year, for any main purpose other than to be employed by a resident entity in the country or place visited.

Visitor:

Same-day Visitor: