第五章 結論與建議
5.2 研究建議
5.2.2 對後續研究的建議
(1) 對促銷手法的偏好不代表慾望，而欲望也不見得會引發購買行為，後續學者可參考 本研究架構，延伸探討粉絲專頁與購買行為的關係，以更加瞭解什麼樣的促銷手法 能有效的產生購買行為。
(2) 本研究探討整體促銷手法，後續學者可針對不同類型商品進行研究，探討商品類別 是否會影響促銷偏好。
(3) Facebook 行銷所要花費的金額較低，因此有很多個人、小型企業使用 Facebook 粉絲 專頁來做為行銷管道。後續研究可探討個人行銷的效果與知名企業做行銷的效果的 差異。
(4) 本研究只針對交通大學進行抽樣調查，後續學者可將樣本範圍擴大，以得到更加具 有代表性的結果。
(5) 促銷手法分類有許多種，後續學者可使用不同促銷手法進行調查，例如以誘因取得 方式或促銷目標做為分類。
(6) 後續研究可針對欲研究的樣本特性選擇商品與促銷手法，以獲得更明確的結果。
(7) 本研究只針對 Facebook 粉絲專頁進行討論，後續研究可將範圍擴及網路商店或其他 電子交易平台的促銷方式，瞭解不同平台使用的促銷方式是否會造成不同偏好。
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附錄：問卷資料
16 我喜歡獨自完成工作，不喜歡倚賴他人幫忙………1 2 3 4 5
16 我喜歡獨自完成工作，不喜歡倚賴他人幫忙………1 2 3 4 5