第六章 討論與結論
第五節 後續研究建議
一、 期待日後設計師在從事吉祥物設計時,能就情緒姿態論法的程序,更深入分 析企業及品牌精神代表的情緒表徵,設計出更符合企業及品牌期待之店頭 吉祥物情緒態勢。
二、 企業及品牌或機構吉祥物姿態情緒不僅限於正向,但因人力及時間有限,中 性情緒、負面、混合情緒無法一一探討,待日後研究者就此相關議題展開,
為情緒姿態的學術資料貢獻更多元化的面向。
三、 研究變項方面,本研究以「情緒語彙」、「專業經理人」、「設計師」、「觀者」
做為探討肢體動作情緒語彙的姿態樣本票選後之間差異狀況,而後繼研究 者若能以行業別或品牌等相關變項,如食衣住行、知名品牌、不同年齡層等 作延伸的話,仍值得進一步的探究。
四、 鑑於電視媒體的卡通、綜藝節目,充斥整蠱、對嗆、無厘頭的應對與暴力肢 體動作,情緒姿態的研究能擴及至兒童早期對姿態情緒做正確的辨識訓練,
有助於導正早發的兒童異常情緒互動反應,在兒童行為學教育上有正面迫 切的需求,期待未來研究者能接續探討情緒姿態在幼兒教育層面發展。
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