後續研究方向 - 實體環境會影響顧客滿意度、員工滿意度與服務績效嗎？

本研究雖在過程力求嚴謹，但因礙於時間以及成本有限之情況下，尚有許多進步空間，後續研究方向有三項：

一、由本研究證實國際觀光旅館實體環境對於顧客滿意度、員工滿意度與服務績效上具重要且有意義的影響，後續研究可再擴展實體構面包括員工專屬休息室、不同人格特質、旅館風格定位 (如平價旅館) 、目標客群等其他因素可能造成不同員工滿意度與服務績效不同之影響。

二、本研究採用便利抽樣的方法蒐集資料，抽樣的顧客年齡21-30 歲者佔 62.0%，未婚者佔77.8%，此族群為未來主要之國際觀光旅館消費族群，為了確保對外的有效性，未來研究可全面性蒐集各地區、各類型之樣本，因此國際觀光旅館經營者能夠了解其消費習慣，對未來的營運有所幫助。

三、鼓勵旅館業者增加跟學術界的合作，進行研究時簽訂保密協定，減少業者的疑慮。

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