5.3 研究建議
5.3.2 未來研究建議
A.除了可用問卷調查的方式外，亦可加入人員訪談、個案調查及應用不同的統計 分析方法，深入研究及進行全面性的驗證。
B.本研究由於時間問題而無法針對不同季節皆進行調查，因此無法確定不同季節的 遊客組成及旅遊意向是否相同。
C.影響遊客行為決策非常複雜，會受到消費者內在因素(個人、動機、心理因素)或
外在因素(環境、社會、文化因素)交互影響，進而影響到旅遊行為。本研究只以 需求變異性為變數作為研究旅遊行為的相關變數，故建議未來研究者可以加入 更多的變數，將可以更進一步了解消費者的行為。
D.旅遊產業複雜化，影響因素甚多，故建議後續研究者進行旅遊相關研究之前，
能先針對地區發展重要關鍵人物，進行訪談，擷取相關資訊與建議，以提高研 究價值。
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附錄一
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非常不同意 不同意 普通 同意 非常同意
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非常不同意 不同意 普通 同意 非常同意
類似的地方好 第
第第
第四四四部四部部份部份份：份：：：需求變異性需求變異性需求變異性需求變異性：：：：在您到訪墾丁地區後，您是什麼需求的人
項目
非常不同意 不同意 普通 同意 非常同意 非常不同意 不同意 普通 同意 非常同意
我喜歡嘗試新事物 □ □ □ □ □ 我喜歡改變參與不同的活動 □ □ □ □ □
我喜歡體驗變化 □ □ □ □ □ 當事情開始變得無趣時，我會
尋找新的體驗 □ □ □ □ □
第第第
第五五五部五部部份部份份：份：：：服務服務服務服務品質品質品質品質：：：：行程結束後，您對墾丁地區服務品質感受為
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非常不同意 不同意 普通 同意 非常同意
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非常不同意 不同意 普通 同意 非常同意
各類自然景觀都具有特色及吸引力 □ □ □ □ □ 休閒設施維護良好 □ □ □ □ □
公共設施齊全 □ □ □ □ □ 具有便利的交通運輸系統 □ □ □ □ □
環境設施具安全性 □ □ □ □ □ 路標標示清楚 □ □ □ □ □
不擁擠且未受破壞的國家公園 □ □ □ □ □ 停車空間充足 □ □ □ □ □
墾丁國家公園內的標示、指標清楚 □ □ □ □ □ 便宜的膳宿和飲食場所 □ □ □ □ □
旅遊資訊提供充足 □ □ □ □ □ 便宜的娛樂設施 □ □ □ □ □
能聽到準確和正確資訊 □ □ □ □ □ 整體花費合理 □ □ □ □ □
在墾丁國家公園內旅遊是安全的 □ □ □ □ □ 第
第第
第六六六部六部部份部份份：份：：：遊客社經背景遊客社經背景遊客社經背景遊客社經背景 1.性別 □男 □女
2.年齡 □16~25 □26~35 □36~45 □46~55 □56~65 □66 歲以上
3.婚姻狀況 □單身 □已婚，無小孩 □已婚，有小孩 □其他(分居/離婚/喪偶) 4.居住地區
□南部(嘉義/台南/高雄/屏東) □中部(雲林/彰化/南投/台中)
□北部(苗栗/新竹/桃園/台北/基隆) □東部(台東/花蓮/宜蘭)
□其他地區(澎湖/金門/馬祖/其他) 5.教育程度
□小學及以下 □國中 □高中職 □專科 □大學 □研究所
6.職業
□軍警人員 □公教人員 □學生 □勞工 □退休 □家管
□商、服務業 □自營企業 □待業中 □農林漁牧業□其他________(請註明) 7.個人平均月收入(新台幣：元)
□10,000 元以下 □10,001-20,000 □20,001-30,000 □30,001-40,000
□40,001-50,000 □50,001-60,000 □60,001 元以上 8.至墾丁主要的交通工具為
□轎車 □機車 □客運公車 □遊覽車 □飛機 □其他_____
9.至墾丁旅遊同行的成員
□單身 □家人 □朋友 □旅行團
10.過去一年至墾丁旅遊的次數 □第一次 □二 □三 □四 □五 □六次以上
本問卷到此
本問卷到此 本問卷到此
本問卷到此結束結束結束結束，，，，感謝感謝感謝感謝您您您您的合作的合作的合作的合作，，，，謝謝謝謝謝謝謝謝!!!!
附錄二
項目
非常不同意 不同意 普通 同意 非常同意
項目
非常不同意 不同意 普通 同意 非常同意
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第四四四部四部部份部份份：份：：：需求變異性需求變異性需求變異性需求變異性：：：：在您到訪墾丁地區後，您是什麼需求的人
第四四四部四部部份部份份：份：：：需求變異性需求變異性需求變異性需求變異性：：：：在您到訪墾丁地區後，您是什麼需求的人