第六章 結論
第三節 研究限制
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第三節 研究限制
一、樣本來源侷限
雖然本研究透過網路上的問卷方式，可蒐集到全台灣各地區的調查對象，但在 街頭問卷與親友上班處問卷的部份依舊為台北市的樣本，因此無法平均蒐集到全台灣 的樣本，同時也無法檢驗台灣不同區域對於時尚奢華品的價值追求是否有程度上的不 同。
二、受訪者結構侷限
由於從網路上蒐集的樣本以年輕族群為主，且其收入有五成以上的樣本皆在 20000 元以下，這樣的比例與結構並不符合實際的時尚奢華品消費者分布，應此在代 表性上可能因此而有所缺失。
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附錄二:自我監控因素分析結果(Chang, 2005)
Factor
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附錄三:個人集體主義因素分析結果(Chang, 2005)
Factor
1 2 3 4 對我而言，和朋友在一起是很有樂趣的 .86
和朋友合力完成一件事時，我會覺得很棒 .84 我會關心自己工作團隊中的成員過得好不好 .78 如果我工作團隊中的成員在工作上獲得肯定，我也會
感到驕傲 .71
我覺得能超越別人對我來說是很重要的 .80
如果我看到別人比我優秀，我會很焦慮 .80
我覺得競爭是生存法則 .78
我覺得輸贏可以決定一切 .74
我覺得和別人不一樣對我來說是很重要的 .63
家人應該盡量在一起，就算彼此需要做一些犧牲 .90
照顧家人對我來說是很重要的，就算有時候要因
此犧牲一下自己的利益 .85
尊重團體所做的決定對我而言是很重要的 .44 .70
父母和孩子應該經常花時間在一起活動 .65
我總是凡事自己來，很少麻煩別人 .89
我喜歡靠自己而不是倚賴他人 .88
我喜歡做自己想做的事 .49
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LV、Gucci、Dior、Coach 等）的一些經驗與看法，十分感謝您的幫忙與協助！您所填寫的任何資料僅供學術研究，不會在任何地方揭露您的資料，請您放心