• 沒有找到結果。

一、 研究限制 (一)問卷發放的限制

基於問卷發放和回收時,都須委託有從事服務業或餐飲業的朋友或朋友的朋 友協助幫忙發放與回收,且除了要花費自己工作外的時間填寫問卷,問卷也是不 太屬於自己所關心之事,這是問卷發放限制其中一項。其次,獨立品牌自營店鋪 因門市規模較小,所以有可能只有主管一人,造成跟問卷內容造成衝突,而在獨 立經營店鋪所填寫之顧客評量店家問卷,熟客填寫機率會較大,也是造成本研究 有誤差的疑慮之一。而品牌連鎖店鋪所填寫之顧客評量店家問卷,雖可收集到較 客觀數據,但因個資法更加嚴警許多而較不容易協商,而問卷數量則較少。

(二)研究工具的限制

本研究中所選擇的研究工具會影響其效果與品質,本研究是參考國內外學者 發展的量表,並加以修正適用本研究之文字言語。雖原始量表信效度皆達一定標 準,但量表多屬知覺性量表,僅為填答者個人的主觀知覺表達,而非客觀可衡量 數值。

(三) 抽樣的限制

本研究因在時間、經費與抽樣等因素的考量之下,大部分多以台灣南部地區 的服飾業與顧客為調查對象。然而,台灣各地區產業文化、特性多少有些許的差 異,研究的結果也會因為地區不同而受影響,或不同產業別特性而呈現不同的結 果,此外,因樣本數不足以代表服飾業之全體,故此為本研究在抽樣方面的主要 限制。

二、 後續研究建議

(一)針對特定產業及地區進行研究

本研究主要以南部服飾業為大部分研究對象,但服務業中也有不同的分類,

爾後研究可針對餐飲業或特定門市(例如:便利商店、加油站…等)、擴大區域或 擴大樣本數來進行研究,進而產生更多更新的研究思維。

(二)研究工具方面

雖然問卷已參考國內外學者所發展量表,而量表特性上已通過檢驗,但本研 究也發現其相關係數皆偏低,可能是樣本數不夠、變項較無關緊要…等。爾後研 究可重新審視本研究所運用的量表,對問卷方面增價問項以提高構面信度,以建 立一個較為完善的衡量工具。

(三)納入其他變數

本研究使用的變數為兩個(心理契約滿足、情緒勞務) ,未來建議除了本研 究界定的變數之變項的分類外,可利用本研究的變數但是其他的變項方式進行研 究,或可利用其他研究變數加以納入研究架構中,如此以來可得整體研究架構更 加完整,同時加強問項之周延性。

(四) 可進行質性研究

本研究為量化研究,試圖去瞭解服務業中主管心理契約之關係是否會影響主 管對部屬情緒勞務,竟而影響顧客知覺門市人員情緒勞務,藉由問卷調查方式及 分析,進而驗證本研究的假設。因此,後續研究者可參考本研究架構及假說,再 透過質性研究的方式,使其研究更為完善。

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