第五章 結論與建議
第三節 研究限制與後續研究建議
一、研究限制
（一）由於受限於時間和發放問卷地點等因素，本研究僅以遊戲論壇 的成員作為研究對象，無法代表所有的遊戲玩家，建議後續研究者，
可在遊戲中直接進行問卷的發放，相信受測者會更接近遊戲玩家，所 得之研究結果將更具代表性。
（二）影響玩家風險認知與相對利益的因素很多，唯本研究僅以安全 性風險作為風險的考量；而在相對利益方面則以價格、時間方便性及 地點便利性等因素進行研究，至於其他影響因素，在本研究未考量者，
則後續研究可在深入探討。
二、後續研究建議
（一）除了網路經驗外，後續研究可再探討影響到消費者的知覺風險 與相對利益之因素；例如:網站的知名度、使用者的口碑以及網路付 費方式等，均建議未來納入研究的範疇。
(二)本文以套牢效果衡量遊戲對玩家的影響力，套牢效果是指遊戲玩 家因為投入相當多時間心力在遊戲中，而使玩家繼續玩此遊戲的效果，
各項測量指標以衡量遊戲玩家為主，因此套牢效果可能無法運用到不
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同類型的網路購物上，若欲衡量其它商品的轉換購買意願，建議對套 牢效果的構面深入考量後，再做進一步的檢測。
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附 錄
69
1 2 -.232102152 .1304570431 .532 -.636878010 .172673706
3 -.236974797 .1104399327 .333 -.579642524 .105692931 4 -.324420686 .2310572418 .741 -1.041334016 .392492645 5 -.381836963 .1811369263 .352 -.943859932 .180186006
2 1 .232102152 .1304570431 .532 -.172673706 .636878010
3 -.004872645 .1420606200 1.000 -.445651525 .435906235 4 -.092318534 .2477331024 .998 -.860972924 .676335857 5 -.149734811 .2019772935 .968 -.776420272 .476950650
3 1 .236974797 .1104399327 .333 -.105692931 .579642524
2 .004872645 .1420606200 1.000 -.435906235 .445651525 4 -.087445889 .2378016583 .998 -.825285471 .650393693 5 -.144862166 .1896648774 .965 -.733345253 .443620921
4 1 .324420686 .2310572418 .741 -.392492645 1.041334016
2 .092318534 .2477331024 .998 -.676335857 .860972924 3 .087445889 .2378016583 .998 -.650393693 .825285471 5 -.057416277 .2777827136 1.000 -.919307161 .804474607
5 1 .381836963 .1811369263 .352 -.180186006 .943859932
2 .149734811 .2019772935 .968 -.476950650 .776420272 3 .144862166 .1896648774 .965 -.443620921 .733345253 4 .057416277 .2777827136 1.000 -.804474607 .919307161 根據觀察值平均數。
誤差項為平均平方和 (錯誤) = .538。