• 沒有找到結果。

本研究具有以下幾項研究限制,在此提出並作為未來研究者進行相關研究時的

建議與方向。

一、增加抽樣樣本

我國公協會組織數量眾多,且擁有多元的商業範疇類別,後續研究可增加樣本 數量,同時豐富更多不同產業的意見與聲音,以及建議未來的研究可以增加大陸商 業團體作為研究樣本,用不同的角度探討其在參與會議旅遊時的需求觀點,以備資 料數量完整度與替專門承辦會議旅遊之旅行社之未來發展與改善給予更多元更豐富 的研究結果和貢獻。

二、樣本自我陳述(self-reported)上之客觀偏誤

Folkes (1988)及 Folkes 與 Kotsos (1986)指出,受訪者在自我陳述(self-reported) 其行為之起因或肇因時,可能無法完全客觀公正,這是由於人類傾向將功勞歸於內 部(自己),而將錯誤歸因外部(他人)。舉例來說,當某個人在解釋自己的行為及其肇 因時,其所陳述之內容,可能會有別於旁觀者在當下所觀察到並陳述出之相同事 物。故建議後續研究仍可採用定性方法,針對公協會團體之負責兩岸業務或要職人 物之觀點,進行不同角度的探索,藉以在探討我國重要公協會組織在參與會議旅遊 和兩岸交流上獲取更客觀和更全面性的描述與解釋。

三、定量方法的後續探索

定性(質化)方法與定量(量化)方法本質上各自具備其優缺點,未來研究方向亦可 朝定量方法,針對我國公協會團體參與會議旅遊做量化之驗證,增加其多元及更豐 富的方式和思維,對兩岸商業團體參與會議旅遊之相關研究呈現更完整的探討。

四、相關之兩岸旅遊議題的研究

臺灣與大陸於經貿商業交流上有越來越頻繁且不斷在發展的趨勢,而兩岸的商 業交流經常與附加的旅遊目的共同存在,建議未來研究者可以針對不同的旅遊類型 需求進行探索,瞭解不同旅遊模式下,兩岸商業團體之需求差異與比較,以彌補本 研究不足之部分。

參考文獻

中 華 民 國 交 通 部 觀 光 局 (2012) 。 2008 年 至 2011 年 旅 客 來 臺 目 的 統 計 。 取 自 http://admin.taiwan.net.tw/statistics/year.aspx?no=134〔2011 年 10 月 13 日〕。 中 華 民 國 對 外 貿 易 發 展 協 會 (2010) 。 外 貿 協 會 工 作 年 報 。 取 自

http://www.taitra.com.tw/about_05_ch.asp〔2011 年 9 月 19 日〕。

內 政 部 人 民 團 體 法 (2011) 。 人 民 團 體 法 2011 年 修 正 公 布 條 文 。 取 自 http://www.6law.idv.tw/6law/law/%E4%BA%BA%E6%B0%91%E5%9C%98%E9

%AB%94%E6%B3%95.htm〔2011 年 11 月 15 日〕。

古宜靈(2010)。國際會議旅遊目的地與城市意象發展之研究。中華民國行政院國家 科學委員會專題研究成果報告(NSC 98-2410-H-426-006)。未出版。

臺 灣 經 貿 網 (2012) 。 我 國 產 業 組 織 。 取 自 www.taiwantrade.com.tw/CH/infolinkmore/2274〔2012 年 9 月 28 日〕。

臺 灣 國 際 會 展 產 業 展 (2012) 。 臺 灣 國 際 會 展 產 業 統 計 報 告 。 取 自 http://www.excotaiwan.com.tw/zh_TW/index.html〔2012 年 8 月 20 日〕。

行 政 院 經 濟 建 設 委 員 會 (2010) 。 我 國 產 業 發 展 及 政 策 。 取 自 http://www.cepd.gov.tw/m1.aspx?sNo=0014439〔2011 年 9 月 19 日〕。

江日東(2009)。獎勵旅遊之服務品質、知覺價值與滿意度關係之研究:以製藥業為 例 (未出版碩士論文)。中國文化大學,臺北市。

宋文娟(2001)。一種質量並重的研究方法-得菲法在醫務管理學領域之應用。醫務管 理期刊,2(2),11-20。

余敏(2007)。福建會展業的發展現狀及策略研究。科技信息,(21),470-481。

李淯森(2010)。從情境因子觀點比較會議觀光客與一般觀光客之旅遊消費 (未出版 碩士論文)。東海大學,臺中。

李廣才(2008)。獎勵旅遊之遊程操作研究 (未出版碩士論文)。世新大學,臺北市。

何若虛(2008)。臺灣地區壽險業獎勵旅遊之關鍵成功因素探討 (未出版碩士論文)。

國立高雄餐旅學院,高雄。

杜榮端、薛明玲(1992)。非營利組織之管理財務及稅務問題之研究。財稅 研究,25(1),35-44。

林金定、嚴嘉楓、陳美花(2005)。質性研究方法:訪談模式與實施步驟分析。身心 障礙研究,3(2),122-136。

林欽榮(2010)。消費者行為(第二版)。臺北:揚智文化事業。

范如芝(2010)。臺灣會展產業中專業會議籌辦人的角色與營運型態之研究 (未出版 碩士論文)。國立國防大學,桃園。

周筱姿(2006)。公設財團法人一般公認會計原則適用性探討 (未出版碩士論文)。國 立政治大學,臺北市。

徐慧民、衛萬明、蔡佩真(2007)。應用分析網路程序法於建設公司住宅企劃方案優 先順序選擇之研究。中華民國建築學會建築學報,62,49-74。

容繼業(1993)。旅行業理論與實務(第二版)。臺北:揚智。

陳文亮、林紀均(2010)。標本藝術文化創意產業發展策略因素決選之研究。人文暨 社會科學期刊,6(1),57-69。

陳嘉隆(2002)。旅運業務(世紀末版)。臺北:新陸書局。

黃金山、陳欽雨(2009)。臺灣發展會展產業策略及目標定位問題之探討。2009 會展 與城市行銷學術研討會專刊(頁 24-40)。臺南:中華民國會展學會。

張琪婷(2011)。保險業員工對企業獎勵旅遊遊程規劃滿意度及對休閒效益知覺之研 究:以國泰人壽保險公司員工為例 (未出版碩士論文)。嶺東科技大學,台中。

經 濟 部 中 小 企 業 處 (2012) 。 2012 年 中 小 企 業 白 皮 書 。 取 自 http://www.moeasmea.gov.tw/ct.asp?xItem=10508&ctNode=544&mp=1〔2012 年 9 月 28 日〕。

蔡清毅(2010)。廈門市會議展覽服務產業推動及發展策略。廈門理工學院學報,(1),

7-12。

彭詠竺(2010)。該找哪家好?探討企業選擇獎勵旅遊旅行社考慮因素 (未出版碩士 論文)。銘傳大學,桃園。

劉碧珍(2010)。以情境分析法探討臺灣發展國際會展及獎勵旅遊產業之策略 (未出 版碩士論文)。銘傳大學,桃園。

劉修祥(2004)。觀光導論。臺北:揚智文化事業。

練紅宇(2008)。關於我國獎勵旅遊產品設計的探討。成都大學學報,(5),64-66。

Abratt, R. (1986). Industrial Buying in High-Tech Markets. Industrial Marketing Management, 15(4), 293-298.

Allen, R., & Earl, B. (1993). Research methods for social work. Belmont, CA.: Nelson Education.

Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product.

Journal of Marketing Research, 4(3), 291-295.

Arnold, M. K. (2002). Build a better trade show image. Kansas City, MO: Grafix Press.

Berkowitz, E. N., Kerin, R. A., Hartley, S. W., & Rudelius, W. (1994). Marketing (4 nd ed.). Homewood, IL: Richard D. Irwin. Inc.

Bharadwaj, N. (2004). Investigating the Decision Criteria Used in Ele ctronic Components Procurement. Industrial Marketing Management, 33(4), 317-323.

Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2006). Consumer Behavior (10th ed.).

Mason, OH: Thomson South-Western.

Bonn, M. A., Brand, R. R., & Ohlin, J. B. (1994). Site selection for professional meetings: A comparison of heavy-half vs. light-half association and corporation meeting planners. Journal of Travel and Tourism Marketing, 3(2), 59-84.

Cardozo, R. N., & Cagley, J. W. (1971). Experimental study of industrial buyer behavior.

Journal of Marketing Research, 8(3), 329-334.

Clark, J. D., Evans, M. R., & Knutson, B. J. (1997). Selecting a site for an association convention: An exploratory look at the types of power used by committee members to influence decision. Journal of Hospitality and Leisure Marketing, 5(1), 81-93.

Clark, J. D., & McCleary, K. W. (1995). Influencing associations ’ site-selection process.

Cornell Hotel and Restaurant Administration Quarterly, 36(2), 61-68.

Crouch, G. I., & Ritchie, J. R. B. (1998). Convention site selection research: A review,

conceptual model, and propositional framework. Journal of Convention and Exhibition Management, 1(1), 49-69.

Davis, D., & Cosenza, R. M. (1993). Business research for decision making. California:

Wadsworth Publishing.

De Chernatony, L., & Riley, L. (1999). Experts’ views about defining services brands and the principles of services branding. Journal of Business Research, 46(2), 181-192.

Decrop, A. (1999). Qualitative research methods for the study of tourist behavior. New York: The Hawthorn Hospitality Press.

Folkes, V. (1988). Recent attribution research in consumer behavior: A review and new directions. Journal of Consumer Research, 14(4), 548-565.

Folkes, V., & Kotsos, B. (1986). Buyers’ and sellers’ explanations for product failure:

Who done it? Journal of Consumer Research, 50(2), 74-80.

Grant, Y. N. J. (1994). Factors that contribute to the selection process of meetings from the perspective of the attendee. 1994 Annual CHRIE Conference, July 27-30, 1994 (Poster).

Hakansson, H., & Ford, D. (2002). How should companies interact in business networks?

Journal of Business Research, 55(2), 133-139.

Hewett, K., Money, R. B., & Sharma, S. (2002). An exploration of the moderating role of buyer corporate culture in industrial buyer-seller relationships. Journal of the Academy of Marketing Science, 30(3), 229-239.

Hiller, H. H. (1995). Conventions as mega-events: A new model for convention-host city relationships. Tourism Management, 16(5), 375-379.

Jago, L. K., & Deery, M. (2005). Relationship and Factors Influencing Convention Decision-Making. Journal of Convention and Event Tourism, 7(1), 23-41.

Johnston, W. J., & Lewin, J. E. (1996). Organizational buying behavior: Toward an integrative framework. Journal of Business Research, 35(1), 1-15.

Jones, D. L. (2000). Determining the corporate meeting planner ’s role in the convention and meeting site decision: A cross-cultural perspective for sales training. Journal of Convention and Exhibition Management, 2(2/3), 27-38.

Kassarhjian, H. H. (1977). Content analysis in consumer research. Journal of Consumer Research, 4(1), 8-18.

Kauffman, R. G. (1994). Influences on Industrial Buyers’ Choice of Products: Effects of Product Application, Product Type, and Buying Environment. International Journal of Purchasing and Materials Management, 30(2), 28-38.

Kay, A. L. K. (2005). China’s convention and exhibition center boom. Journal of Convention and Event Tourism, 7(1), 5-22.

Kaynak, E., & Kucukemiroglu, O. (1992). Sourcing of Industrial P roducts: Regiocentric Orientation of Chinese Organizational Buyers. European Journal of Marketing, 26(5), 36-55.

Kotler, P., Bowen, J., & Makens, J. (1999). Marketing for Hospitality and Tourism, 2nd ed. London, UK: Prentice-Hall.

Lawson, F. (2000). Congress, Convention and Exhibition Facilities: Planning, Design and Management. Oxford, OH: Architectural.

Lee, M. J., & Back, K. J. (2005). A review of economic value drivers in convention and meeting management research. International Journal of Contemporary Hospitality Management, 17(5), 409-420.

Lehmann, D. R., & O’Shaughnessy, J. (1982). Decision Criteria Used in Buying Different Categories of Products. Journal of Purchasing and Materials Management, 18(1), 9-14.

Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic Inquiry. California, CA: Sage Publications.

McQuiston, D. H. (1989). Novelty, complexity, and importance as causal determinants of industrial buyer behavior. Journal of Marketing, 53(2), 66-79.

Metha, S. C., Loh, J. C. M., & Metha, S. S. (1991). Incentive-travel marketing: The Singapore approach. Cornell hotel and restaurant administration quarterly, 32(3), 67-74.

Morrison, M. A. (1996). Hospitality and Travel Marketing. Albany, NY: Delmar Publishers.

Nelson, R. R., & Rys, S. (2000). Convention site selection criteria relevant to secondary convention destinations. Journal of Convention and Exhibition Management, 2(2/3), 71-82.

Nils T Nelson. (2001). Travel moves’em, Compensation & Benefits Management,

Autumn.

Oppermann, M. (1996a). Convention Cities – Images and changing fortunes. Journal of Tourism Studies, 7(1), 10-19.

Oppermann, M. (1996b). Convention destination images: Analysis of association meeting planners perceptions. Tourism Management, 17(3), 175-182.

Oppermann, M., & Chon, K. S. (1997). Convention participation decision-making process. Annals of Tourism Research, 24(1), 178-191.

Oppermann, M. (1998). Association involvement and convention participation. Journal of Hospitality and Tourism Research, 21(3), 17-30.

Parasuraman, A., Zeithamal, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.

Park, E., & Boo, S. (2009). An assessment of convention tourism ’s potential contribution to environmentally sustainable growth. Journal of Sustainable Tourism, 18(1), 95-113.

Plank, R. E., & Ferrin, B. G. (2002). How Manufacturers Values Purchase Offerings an Exploratory Study. Industrial Marketing Management, 31(5), 457-465.

Price, C. H. (1993). An empirical study of the value of professional association meetings from the perspective of attendees (Unpublished doctoral dissertation). Virginia Polytechnic Institute and State University, Blacksburg, VA.

Priporas, C. V. (2005). Is it difficult to market a city as a convention destination? Journal

of Convention and Event Tourism, 7(2), 87-99.

Patton, M. Q. (1990). Qualitative evaluation and research methods (2nd ed). Thousand Oaks, CA: Sage.

Raya, F. (1993). Qualitative methods in information retrieval research. Library and Information Science Research, 15(3), 219-247.

Ricci, P. R., & Holland, S. M. (1992). Incentive travel recreation as a motivation medium.

Tourism Management, 13(3), 288-296.

Riley, M., & Perogiannis, N. (1990). The influence of hotel attributes on the selection of a conference venue. International Journal of Contemporary Hospitality Management, 2(1), 17-21.

Robinson, L. S., & Callan, R. J. (2005). UK conference delegates’ cognizance of the importance of venue selection attributes. Journal of Convention & Event Tourism, 7(1), 77-95.

Robinson, P. J., Faris, C. W., & Wind, Y. (1967). Industrial buying and creative marketing. Allyn & Bacon, Boston.

Rogers, T. (1998). Conferences: A twenty-first century industry. Harlow, CA: Addison Wesley Longman.

Rubin, A., & Babbie, E. (1993). Research methods for social work (2nd ed). California, CA: Brooks/ Cole.

Severt, D., Wang, Y., Chen, P. J., & Breiter, D. (2007). Examining the motivation,

perceived performance, and behavioral intentions of convention attendees:

Evidence from a regional conference. Tourism Management, 28(2), 399-408.

Sheldon, P. J. (1995). The demand for incentive travel: An empirical study. Journal of Travel Research, 33(4), 23-28.

Sheth, J. N. (1973). A model of industrial buyer behavior. Journal of Marketing, 37(4), 50-56.

Shinew, K. J., & Backman, S. J. (1995). Incentive travel: An attractive option. Tourism Management, 16(4), 285-293.

Silverman, G. (2001). The secrets of word-of-mouth marketing: How to trigger exponential sales through runaway word-of-mouth. New York: American Marketing Association.

Street, C. T., & Cameron, A. F. (2007). External relationships and the small business: A review of small business alliance and network research. Journal of Small Business Management, 45(2), 239-266.

Theoharakis, V., & Hooley, G. (2003). Organizational resources enablin g service responsiveness: Evidence from Greece. Industrial Marketing Management, 32(8), 695-702.

Upchurch, R. S., Jeong, G. H., Clements, C., & Jung, I. (1999). Meeting planners ’ perceptions of site selection characteristics: The case of Seoul, Korea. Journal of Convention and Exhibition Management, 2(1), 15-36.

Volkshandel. (1984). Internasionale Kongresse Beteken Groot Geld, June, 76. Cited in E.

Heath, & G. Wall (1992). Marketing tourism destinations: A strategic planning approach, (pp. 111-112). Canada, CA: Wiley.

Weber, K., & Chon, K. (2002). Convention Tourism: International research and industry perspectives. New York: Haworth.

Webster, F. E. Jr., & Wind, Y. (1972). A general model for understanding organizational buying behavior. Journal of Marketing, 36(2), 12-19.

Wennen, G. (1999). A motivator with a memory: Travel awards can be mutually rewarding. Potential, 32(7), 40-42.

Witt, S. F., Gammon, S., & White, J. (1992). Incentive travel: Overview and case study of Canada as a destination for the UK market. Tourism Management, 13(3), 275-287.

Yoo, J. J. E., & Chon, K. (2008). Factors affecting convention participation decision-making: Developing a measurement scale. Journal of Travel Research, 47(1), 113-122.

Yoo, J. J. E., & Weber, K. (2005). Progress in convention tourism research. Journal of Hospitality and Tourism Research, 29(2), 194-222.

Zhang, H. Q., Leung, V., & Qu, H. (2007). A refined model of factors affecting convention participation decision-making. Tourism Management, 28(4), 1123-1127.

Zheng, X., & Formica, S. (2007). Mapping environmental change in tourism: A study of the incentive travel industy. Tourism Management, 28(5), 1193-1202.

相關文件