一、研究限制
因本研究受制人力、時間以及金錢的限制，無法在谷關溫泉地區真正在12月 至3月的旺季進行問卷的發放，導致樣本無法更明確的顯示整個旅遊旺季的意見。
二、後續研究發展
（1）本研究因受限於人力、時間與金錢的限制，故無法呈現出谷關溫泉區整個旅
遊旺季的意見，因此建議後續研究者可以拉長在谷關溫泉區當地的問卷發放，使 整個研究可以更清楚的表達真正的意見。
（2）本研究因研究的目標是整個谷關溫泉地區的整體溫泉意象、消費情境，導致
研究方向有點過於太大，因此建議後續研究者可以把欲研究範圍縮小，例如：谷
關溫泉地區的飯店服務品質、谷關森林遊樂區的消費情境服務品質等，讓研究的 目標可以更詳細且精確。
（3）本研究只單純探討溫泉意象、消費情境及涉入程度對於消費者之消費行為之
關係，但結果顯示出均屬於正向關係，因此本研究建議後續研究者可以加入干擾 因素，致使研究結果可以呈現出更多樣的結論。
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三、網路資料部分：
中華民國經濟部水利署（2005），中華民國溫泉法，
網址:
http://www.wra.gov.tw/sp.asp?xdURL=Rules/rules_con.asp&no=21&sec_
no=16&comefrom=full
日本溫泉協會，《溫泉百科》，網址：http://www.spa.or.jp/hyakkka/frame.htm 日本E 政府，《日本溫泉法》，網址：http://law.e-gov.go.jp/
台灣溫泉研究發展中心，韓國溫泉法，
網址：http://hot-spring.chna.edu.tw/law.aspx
交通部觀光局(2008)，《2007年 台 閩 地 區 主 要 觀 光 遊 憩 區 遊 客 人 數 月 別 統 計》，
網 址 ：http://admin.taiwan.net.tw/indexc.asp
附錄一、溫泉意象量表
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21 谷關的溫泉旅館具有多樣化的泡湯主題(如養身泉、美
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第五部分：「涉入程度」問卷
請您根據下列句子，圈選適合的數字。
題目
非 不 沒 同 非 常 常 不 同 意 同 同 意 意 見 意 意 47 對我而言泡溫泉是重要的活動 1 2 3 4 5 48 對我而言泡溫泉是不能缺少的活動。 1 2 3 4 5 49 對我而言泡溫泉是有意義的活動。 1 2 3 4 5 50 我非常享受泡溫泉這項休閒活動。 1 2 3 4 5 51 泡溫泉讓我覺得快樂且滿意的休閒活動。 1 2 3 4 5 52 泡溫泉是可以表現我個人風格的休閒活動。 1 2 3 4 5 53 我在意別人對我參與溫泉這項活動的看法。 1 2 3 4 5