• 沒有找到結果。

結論與建議 結論與建議 結論與建議 結論與建議

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64 參考文獻 參考文獻 參考文獻 參考文獻 中文部份

1. 王復中著, (2012). 二代健保工作重點說明

2. 王慧卿, (2010). 藥品專利期失效前後之經濟效益比較研究: 以質子幫浦 抑制劑及鈣離子阻斷劑產品為例

3. 林文泰, (2009). 全民健保藥價調整下的廠商因應策略- 以某原開發藥廠 為例

4. 李宜真, (2012). 藥品產業之產品上市及生命週期管理之行銷策略 5. 張資奇, (2007). 生技專業藥廠營運模式之研究- 以個案公司為例 6. 許家鳳, (2010). 專利藥到期後之策略探討:以美商在台子公司為例 7. 陳光冠, (2013). 藥業經營者面對二代健保實施的因應措施

8. 黃政焜, (2010). 國際專利藥藥廠與國內學名藥藥廠在台灣競爭模式之分 析研究

9. 健保局著, (2011-2012). 全民健康保險簡介 10. 健保局著, (2012-2013). 全民健康保險簡介

11. 電子化策略與經營模式,Allan Afuah、Christopher L.Tucci 著,呂執中編譯,

麥格羅.希爾出版,2001 年 9 月出版

12. 廖建亨, (2013). 跨國製藥廠的創新營銷模式 13. 蘇祈睿, (2012). 台灣製藥廠商選擇商業模式之因素

14. 鄭小滿, (2011). 輝瑞大藥廠與武田藥品工業經營模式分析

15. 羅淑慧, (2008). 醫藥產業回顧與展望,財團法人生物技術開發中心 16. ITIS 生物技術開發中心 產業報告文獻

17. STPI 科技產業資訊室 市場報導/生物科技

英文部分

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網站資料

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69 1. 行政院衛生署中央健康保險局-二代健保

http://www.nhi.gov.tw/Nhi2/QA.aspx?menu=22&menu_id=716 2. 當前全民健保政策分析

http://npf.org.tw/PUBLICATION/SS/092/SS-B-092-004.htm 3. 衛生福利部中央健康保險署

http://www.nhi.gov.tw

4. MIMS台灣,http://www.mims.com.tw/index.aspx