新技術或者產品的誕生，往往在於先前的技術或者產品無法滿足目前客戶的需求，
因此顧客的需求與顧客滿意是驅動新產品發展的動力，筆記型電腦的出現是由於電腦使 用者希望他們擁有一台可以隨身攜帶的電腦，而迷你筆記型電腦的誕生則在於兩股主要 的驅動力量，一股驅力來自百元電腦(One Laptop Per Child, OLPC)的概念，希望透過提 供低廉但具有基本網路功能的平價電腦來縮短第三世界國家與先進國家之間的數位落 差；另一股則是超行動個人電腦(Ultra Mobile Personal Computer, UMPC)，主要概念來自 於 Intel 為了實現移動性的平版電腦，但產品發展後期卻因為重量太過笨重以及價格太 為 Acer AO532H, Acer AOD250W7, HP Mini 210, ASUS Eee PC 1005HA-M, SONY VAIO W213, Acer 向來都以精確的市場需求聞名，雖然在迷你筆記型電腦市場，宏碁不是先行 1005PE, ASUS Eee PC 1000HE, HP Mini 2140, Acer Aspire One AOD150,Lenovo ideapad s10-2, Nokia-Booklet 3G, ASUS Eee PC 701，華碩在迷你筆記型電腦產品上相較於其他廠 商，產品的研發能力強，在生產製造方面，與和碩保持密切關係，推出產品的速度較快。
4.3 節主要對迷你筆記型電腦做改善的策略，利用重要-表現度分析
(Important-Performance Analysis,IPA)找出對消費者來說是重要但是不滿意之準則，搭配 網路關聯圖得之準則之間的影響關係，找出最佳的改善策略，在產品價值與服務費率(PF) 構面中資料傳輸費率是消費者認為重要但是不滿意之準則，而其改善策略為間接改善，
透過促銷優惠方案(PF4)、裝置產品價格(PF1)之構面的改善來進一步改善；在裝置軟硬 體設計構面，電源供應(DS4)、運算速度(DS6)是屬於不滿意但是重要的準則，而電源供 應(DS4)其於屬於支配準則(
d − r > 0
)，故改善策略則建議採用直接改善策略，運算速度 (DS6)為被支配準則，因此可利用支配準則來進行改善；對於裝置功能與服務構面，資 料處理功能(FS3)屬於立即被改善，其改善策略建議用直接改善；而系統服務與產品形 象構面，所有的準則都屬於滿意，所以建議的改善策略則是持續維持。經由文獻探討與市場分析來觀察，未來迷你筆記型電腦的產品生命週期有可能將邁 入成熟期階段，迷你筆記型電腦的毛利率也會因此降低，因此將會有電腦品牌廠商和代 工廠商也紛紛退出這個產業，而迷你筆記型電腦的性能越來越好，將來勢必與筆記型電 腦的區隔模糊化，電腦品牌廠商務必僅慎自家的產品互相侵蝕，因此，為了讓自身的產 品能保持競爭優勢，必須從消費者身上找出產品的定位，提高消費者的價值滿意度和價 格滿意度，以提升或維持競爭優勢。
本研究希望迷你筆記型電腦廠商藉此迷你筆記型電腦市場競爭定位及產品發展的 評估模式，以及找出自身產品目前在台灣市場上的市場定位以及優劣勢所在，發展出可 行的產品改善方向或新產品的規劃。未來後續研究可以增加更多類型產品實證，若進一 步應用在同一廠商的不同產品，可找出同一廠商的不同時期的產品發展策略；若針對不 同族群消費者屬性進行更深入的研究，可以作為產品市場區隔的參考；若對不同國家的 消費者做調查，並以不同國家的迷你筆記型電腦做實證分析，分析產品的國際市場定位 與競爭優勢。
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中文部份：
李紋玲（2008）。網路書店服務品質對滿意度及購買意願之關係 –以台北市網路書店為 例。未出版之論文，大同大學事業經營學系(所)。
林南耀（2008）。PZB 品質模式與顧客滿意度實證研究 大型診斷醫療設備售後服務為例。
未出版之論文，國立成功大學經營管理碩士學位學程。
林桂田（2007）。顧客知覺價值,顧客滿意與顧客忠誠關係之實證研究-以連鎖餐廳為例。
未出版之論文，大葉大學休閒事業管理學系碩士在職專班。
胡逸芬（2008）。台灣 NB 廠商在 netbook 產業競爭中的策略發展分析─以華碩電腦為例。
未出版之論文，國立中山大學企業管理學系研究所。
高嘉臨（2008）。小筆電對一般筆電市場影響之評估。未出版之論文，元智大學管理研 究所。
黃俐瑋（2008）。台灣迷你筆記型電腦(netbook)產業分析。未出版之論文，國立中山大 學國際經營管理碩士班。
潘彥廷（2009）。應用消費價值理論分析小筆電的消費者行為。未出版之論文，國立政 治大學管理碩士學程(AMBA)。
蔡孟真（2006）。台鐵票證系統服務品質、顧客滿意度與顧客忠誠度關係之研究。未出 版之論文，中華大學經營管理研究所。
鍾政偉（2008）。旅客涉入程度、知覺價值、滿意度與購後行為意圖關係之研究-以台灣 觀光列車為例。未出版之論文，中華大學科技管理學系(所)。
鐘世昌（2008）。跨國銀行之服務品質和服務傳遞屬性對網路銀行顧客滿意度及忠誠度 影響之研究。未出版之論文，大葉大學國際企業管理學系碩士在職專班。
書籍與研究報告
元麻布春男（2008）。引 領低價風潮－從Eee pc 探討 atom 的市場發展潛力。台北：情
元麻布春男（2008）。引 領低價風潮－從Eee pc 探討 atom 的市場發展潛力。台北：情