1. Anderson, E. W., Fornell, C., & Lehmann, D. R. 1994. Customer Satisfaction, Market Share, and Profitability: Findings from Sweden. Journal of Marketing, 58(3): 53.
2. Anderson, E. W., & Sullivan, M. W. 1993. The Antecedents and Consequences of Customer Satisfaction for Firms. Marketing Science, 12(2): 125-143.
3. Babin, B. J., Darden, W. R., & Griffin, M. 1994. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research, 20(4):
644.
4. Baron, R. M., & Kenny, D. A. 1986. The moderator–mediator variable
distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6): 1173.
5. Batra, R., & Ahtola, O. T. 1991. Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2(2): 159-170.
6. Bloch, P. H. 1982. Involvement Beyond the Purchase Process: Conceptual Issues and Empirical Investigation. Advances in Consumer Research, 9: 413-417.
7. Bloch, P. H., & Bruce, G. D. 1984. Product Involvement As Leisure Behavior.
Advances in Consumer Research, 11: 197-202.
8. Bolton, R. N., & Drew, J. H. 1991. A Multistage Model of Customers' Assessments of Service Quality and Value. Journal of Consumer Research, 17(4): 375.
9. Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. A. 1993. A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions. Journal of Marketing Research, 30(1): 7.
10. Broderick, A. J., & Mueller, R. D. 1999. A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: The Psychology of the Food Shopper.
Journal of Marketing Theory and Practice, 7(4): 97-108.
11. Brown, G. H. 1953. Brand loyalty-fact of fiction. Trademark Rep., 43: 251.
12. Burns, M. J., & University of Tennessee, K. 1993. Value in Exchange: The Consumer Perspective: UMI Dissertation Services.
13. Cardozo, R. N. 1965. An Experimental Study of Customer Effort, Expectation, and Satisfaction. Journal of Marketing Research, 2(3): 244.
14. Churchill, G. A., & Surprenant, C. 1982. An Investigation into the Determinants of Customer Satisfaction. Journal of Marketing Research, 19(4): 491.
15. Dahl, D. W., & Moreau, C. P. 2007. Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences. Journal of Marketing Research, 44(3): 357-369.
‧
16. Day, G. S. 1969. A Two Dimensional Concept of Brand Loyalty. 132: 89-89.
17. Dick, A. S., & Basu, K. 1994. Customer Loyalty: Toward an Integrated
Conceptual Framework. Journal of the Academy of Marketing Science, 22(2):
99-113.
18. El-Manstrly, D. 2011. A Literature Review of the Conceptualisation of Service Loyalty: Do we really know what Service Loyalty is? .
19. Engel, J. F., & Blackwell, R. D. 1982. Consumer Behavior: Dryden Press.
20. Engel, J. F., Blackwell, R. D., & Miniard, P. W. 1995. Consumer Behavior:
Dryden Press.
21. Flynn, L. R., & Goldsmith, R. E. 1993. Application of the personal involvement inventory in marketing. Psychology and Marketing, 10(4): 357-366.
22. Fornell, C. 1992. A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing, 56(1): 6.
23. Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. 1996. The American Customer Satisfaction Index: Nature, Purpose, and Findings. Journal of Marketing, 60(4): 7.
24. Ganesh, J., Arnold, M. J., & Reynolds, K. E. 2000. Understanding the Customer Base of Service Providers: An Examination of the Differences Between
Switchers and Stayers. Journal of Marketing, 64(3): 65-87.
25. Gronholdt, L., Martensen, A., & Kristensen, K. 2000. The relationship between customer satisfaction and loyalty: Cross-industry differences. Total Quality Management, 11(4-6): 509-514.
26. Gross, M. J., & Brown, G. 2006. Tourism experiences in a lifestyle destination setting: The roles of involvement and place attachment. Journal of Business Research, 59(6): 696-700.
27. Haines, G. H., Howard, J. A., & Sheth, J. N. 1969. The Theory of Buyer Behavior. Journal of the American Statistical Association, 65(331): 1406.
28. Handy, C. R., & Pfaff, M. 1975. Consumer satisfaction with food products and marketing services. Washington: Economic Research Service, U.S. Dept. of Agriculture.
29. Havitz, M. E., & Dimanche, F. 1997. Leisure Involvement Revisited: Conceptual Conundrums and Measurement Advances. Journal of Leisure Research, 29(3).
30. Holbrook, M. B. 1994. The Nature of Customer Value: An Axiology of Services in the Consumption Experience. 21-71.
31. Holbrook, M. B. 1999. Consumer Value: A Framework for Analysis and Research: Routledge.
32. Holbrook, M. B., & Corfman, K. P. 1985. Quality and value in the consumption experience: Phaedrus rides again. Perceived quality, 31(2): 31-57.
‧
33. Holbrook, M. B., & Hirschman, E. C. 1982. The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9(2): 132.
34. Houston, M. J., & Rothschild, M. L. 1978. Conceptual and methodological perspectives on involvement. Research Frontiers in Marketing: Dialogues and Directions: 184-187.
35. Hunt, H. K. 1977. CS/D-overview and future research directions.
Conceptualization and measurement of consumer satisfaction and dissatisfaction: 455-488.
36. Hupfer, N. T., & Gardner, D. M. 1971. Differential Involvement With Products and Issues: an Exploratory Study. Proceedings of the Second Annual
Conference of the Association for Consumer Research: 262-270.
37. Jacoby, J., & Kyner, D. B. 1973. Brand Loyalty vs. Repeat Purchasing Behavior.
Journal of Marketing Research, 10(1): 1.
38. Johnson, M. D., & Fornell, C. 1991. A framework for comparing customer satisfaction across individuals and product categories. Journal of economic psychology, 12(2): 267-286.
39. Jones, T. E., & Sasser, W. E. 1995. Why Satisfied Customer Defect, Harvard Business Review, Vol. 73: 88.
40. Kaiser, H. F. 1974. An index of factorial simplicity. Psychometrika, 39(1): 31-36.
41. Kotler, P. 1991. Marketing Management: Analysis, Planning, Implementation, and Control-7/E.
42. Kotler, P., & Keller, K. 1991. Marketing Management.
43. Kotler, P., & Keller, K. L. 2012. Marketing Management: Prentice Hall.
44. Krugman, H. E. 1965. The Impact of Television Advertising: Learning Without Involvement. Public Opinion Quarterly, 29(3): 349.
45. Krugman, H. E. 1966. The Measurement of Advertising Involvement. Public Opinion Quarterly, 30(4): 583.
46. Lai, A. W. 1995. Consumer Values, Product Benefits and Customer Value: a Consumption Behavior Approach. Advances in Consumer Research, 22: 381-388.
47. Lapierre, J. 2000. Customer‐perceived value in industrial contexts. Journal of Business & Industrial Marketing, 15(2/3): 122-145.
48. Manfredo, M. J. 1989. An investigation of the basis for external information search in recreation and tourism. Leisure Sciences, 11(1): 29-45.
49. Mano, H., & Oliver, R. L. 1993. Assessing the dimensionality and structure of the consumption experience: evaluation, feeling, and satisfaction. Journal of
‧
Consumer research, 20(3): 451-466.
50. Mathwick, C., Malhotra, N., & Rigdon, E. 2001. Experiential value:
conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of Retailing, 77(1): 39-56.
51. Meyer-Waarden, L. 2007. The effects of loyalty programs on customer lifetime duration and share of wallet. Journal of Retailing, 83(2): 223-236.
52. Mitchell, A. A. 1981. The Dimensions of Advertising Involvement. Advances in Consumer Research 8: 25-30.
53. Monroe, W. B. D. K. B. 1985. The Effect of Brand and Price Information on Subjective Product Evaluations. Advances in Consumer Research, 12: 85-90.
54. Morgan, R. M., & Hunt, S. D. 1994. The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3): 20.
55. Naylor, G. 1996. How consumers determine value: A new look at inputs and processes. The University of Arizona.
56. Newman, J. W., & Werbel, R. A. 1973. Multivariate Analysis of Brand Loyalty for Major Household Appliances. Journal of Marketing Research, 10(4): 404.
57. Nunnally, J. C. 1978. Psychometric theory: McGraw-Hill.
58. Oliver, R. L. 1980. A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of marketing research: 460-469.
59. Oliver, R. L. 1997. Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer: Taylor & Francis.
60. Oliver, R. L., & Bearden, W. O. 1983. The Role of Involvement in Satisfaction Processes. Advances in Consumer Research, 10: 250-255.
61. Patterson, P. G., & Spreng, R. A. 1997. Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination. International Journal of Service Industry Management, 8(5): 414-434.
62. Peter, J. P., Olson, J. C., & Grunert, K. G. 1999. Consumer Behaviour and Marketing Strategy: McGraw-Hill.
63. Petrick, J. F., Morais, D. D., & Norman, W. C. 2001. An Examination of the Determinants of Entertainment Vacationers’ Intentions to Revisit. Journal of Travel Research, 40(1): 41-48.
64. Pine, B. J., & Gilmore, J. H. 2003. 體驗經濟時代 (夏業良、魯煒, Trans.). 臺 北市: 經濟新潮社.
65. Prahalad, C. K., & Ramaswamy, V. 2004. Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3): 5-14.
66. Reichheld, F. F., & Sasser, W. E. 1990. Zero Defeofions: Quoliiy Comes To Services.
‧
67. Rokeach, M. 1973. The Nature of Human Values [by] Milton Rokeach: New York, Free Press.
68. Rokeach, M. 2008. Understanding Human Values: Free Press.
69. Rothschild, M. L. 1984. Perspectives on Involvement: Current Problems and Future Directions. Advances in Consumer Research, 11: 216-217.
70. Schmitt, B. 1999. Experiential Marketing. Journal of Marketing Management, 15.
71. Schmitt, B. 2010. Experience Marketing: Concepts, Frameworks and Consumer Insights. Foundations and Trends® in Marketing, 5(2): 55-112.
72. Selin, S., & Howard, D. 1988. Ego involvement and leisure behavior: A conceptual specification. Journal of Leisure Research, 20(237-244).
73. Shaffer, T. R., & Sherrell, D. L. 1997. Consumer satisfaction with health-care services: The influence of involvement. Psychology and Marketing, 14(3): 261-285.
74. Sherif, M., & Cantril, H. 1947. The psychology of ego-involvements. New York:
NY: Wiley.
75. Sheth, J. N., Newman, B. I., & Gross, B. L. 1991. Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2): 159-170.
76. Singh, J. 1991. Understanding the structure of consumers’ satisfaction
evaluations of service delivery. Journal of the Academy of Marketing Science, 19(3): 223-244.
77. Sweeney, J. C., & Soutar, G. N. 2001. Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2): 203-220.
78. Swinyard, W. R. 1993. The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions. Journal of Consumer Research, 20(2): 271.
79. Szymanski, D. M., & Henard, D. H. 2001. Customer Satisfaction: A Meta-Analysis of the Empirical Evidence. Journal of the Academy of Marketing Science, 29(1): 16-35.
80. Tellis, G. J. 1988. Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice. Journal of Marketing Research, 25(2): 134.
81. Tucker, W. T. 1964. The Development of Brand Loyalty. Journal of Marketing Research, 1(3): 32.
82. Varki, S., & Wong, S. 2003. Consumer Involvement in Relationship Marketing of Services. Journal of Service Research, 6(1): 83-91.
83. Westbrook, R. A., & Oliver, R. L. 1981. Developing Better Measures of Consumer Satisfaction: Some Preliminary Results. Advances in Consumer Research 8: 94-99.
84. Williams, P., & Soutar, G. 2000. Dimensions of Customer Value and the Tourism
‧ 國
立 政 治 大 學
‧
Na tiona
l Ch engchi University
90
Experience: An Exploratory Study: 1415-1421: ANZMAC 2000 Visionary Marketing for the 21st Century: Facing the Challenge.
85. Woodruff, R. B. 1997. Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2): 139-153.
86. Woodruff, R. B., Cadotte, E. R., & Jenkins, R. L. 1983. Modeling Consumer Satisfaction Processes Using Experience-Based Norms. Journal of Marketing Research, 20(3): 296.
87. Woodside, A. G., Frey, L. L., & Daly, R. T. 1989. Linking Service Quality, Customer Satisfaction, and Behavioral Intention. Journal of health care marketing, 9(4): 5-17.
88. Wright, P. L. 1973. The Cognitive Processes Mediating Acceptance of Advertising. Journal of Marketing Research, 10(1): 53.
89. Wu, C. H.-J., & Liang, R.-D. 2009. Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management, 28(4): 586-593.
90. Wu, Y.-C., Tsai, C.-S., Hsu, I.-h., & Chen, Y.-H. 2010. The Relationship between Leisure Activity Involvement and Place Attachment in Taiwan Indigenous Cultural Park-Experience as a Moderator. Journal of Global Business Management, 6(2): 1.
91. Zaichkowsky, J. L. 1985. Measuring the Involvement Construct. Journal of Consumer Research, 12(3): 341.
92. Zaichkowsky, J. L. 1994. The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. Journal of Advertising, 23(4): 59-70.
93. Zaichkowsky, J. L. 2010. Consumer Involvement, Wiley International Encyclopedia of Marketing.
94. Zeithaml, V. A. 1988. Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3): 2.
‧ 國
立 政 治 大 學
‧
Na tiona
l Ch engchi University
91