第六章 討論與建議
二、 英文部分
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二、英文部分
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Hanson, G., & Haridakis, P. (2008). YouTube users watching and sharing the news: A
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Karimi, L , Khodabandelou, R , Ehsani, M , Ahmad, M . (2014). Applying the Uses and Gratifications Theory to Compare Higher Education Students’ Motivation for Using Social Networking Sites: Experiences from Iran, Malaysia, United
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Kahn, M. L. (2013.10). Understanding motives for user consumption and participation on YouTube: A uses and gratification perspective. Paper presented at the 12th IADIS International Conference on the WWW/ Internet, Fort Worth, TX.
Katz, E., Blumer, J. G., & Gurevitch, M. (1974). Utilization of mass communication by the individual. In J. G. Blumler & E. Katz (Ed.), The uses of mass communications:
Current perspectives on gratifications research (pp. 19-32). Beverly Hills, CA:
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Koh, J., & Kim, Y. G. (2003). Knowledge Sharing in Virtual Communities: an E- Business Perspective. Expert Systems with Applications, 26(2), pp.155-166.
Lee, J., & Lee, M. (2011). Factors influencing the intention to watch online video advertising. Cyberpsychology, Behavior, and Social Networking, 14, 619-624.
McCrae, R. R. (1992). The five-factor model: Issues and applications. Journal of Personality, 60(2), 175-215.
McLeod, J. M., & Becker, L. B. (1981). The uses and gratifications approach.
Handbook of political communication, 67-99.
McQuail, D. (1994). The rise of media of mass communication. In D. McQuail (Eds.).
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Mass Communication Theory: An introduction (pp. 1–29). London: Sage.
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Pliskin, N. & Romm, C. T. (1997). The impact of e-mail on the volution of a virtual community during a strike. Information & Management, 32, 245-254.
Rheingold, H. (1993). Virtual Community: Homesteading on the Electronic Frontier.
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Rubin, A. M. (1981). An examination of television viewing motivations.
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Rubin, A. M. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting & Electronic Media, 27, 37-51.
Rubin, A. M., Perse, E. M., & Powell, R. A. (1985). Loneliness, parasocial interaction, and local television news viewing. Human Communication Research, 12, 155-180.
Rubin, A. M., & Rubin, R. B. (1982). Older persons’ TV viewing patterns and motivation. Communication Research, 9, 287-313.
Ruggiero, T. E. (2000). Uses and Gratifications Theory in the 21st century. Mass Communication & Society, 3(1), 3-37.
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Ryan & Deci（2000）. Intrinsic and Extrinsic Motivations: Classic Definitions andNew Directions. Contemporary Educational Psychology, 25:54–67
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Wang, Z., Tchernev, J. M., & Solloway, T. (2012). A dynamic longitudinal examination of social media use, needs, and gratifications among college
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Wellman, B., & Gulia, M. (1997). Net surfers don't ride alone: Virtual community as community. In P. Kollock & M. Smith, Communities in cyberspace. Berkeley University of California Press.
Whiting, A., & Williams, D. (2013). Why people use social media: a uses and
gratifications approach. Qualitative Market Research: An International Journal, 16(4), 362-369.
Windahl, S. (1981). Uses and gratifications at the crossroads. Mass communication review yearbook, 2(2), 174-185.
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6. 請問您經常觀看的短視頻 APP 影片類型為何？
題項 從來沒有 偶爾 有時 經常
紀錄生活類 1 2 3 4
萌娃萌寵類 1 2 3 4
美景美食類 1 2 3 4
搞笑戲精類 1 2 3 4
知識技能類 1 2 3 4
明星藝人類 1 2 3 4
網紅網美類 1 2 3 4
遊戲類 1 2 3 4
品牌廣告類 1 2 3 4
7. 請問您在使用短視頻 APP 的過程中，會使用哪些功能？
題項 從來沒有 偶爾 有時 經常
拍攝錄製短視頻 1 2 3 4
上傳短視頻至個人頁面 1 2 3 4
滑動觀看短視頻 1 2 3 4
瀏覽短視頻留言評論 1 2 3 4
瀏覽該用戶其他短視頻 1 2 3 4
瀏覽短視頻中附帶的鏈接 1 2 3 4
為短視頻按讚 1 2 3 4
留言評論短視頻 1 2 3 4
分享短視頻給他人或其他程序 1 2 3 4
關注該短視頻用戶 1 2 3 4
第二部分：短視頻APP 的使用動機
以下問題希望瞭解您使用短視頻APP 的原因，請依照您的主觀直覺判斷填答。
8. 請回憶您最常觀看的短視頻 APP，並根據以往使用經驗回答如下問題。
您使用短視頻APP 的目的或原因是：
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15. 請問您的教育程度為？
☐國中及以下
☐高中及高職
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