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A Study on the relationship between
organizational culture and media performance
Abstract
The study of organizational culture is a recent trend in organizational studies in that scholars find that the variable of culture exerts a great deal of influence on every aspect of an organization. Decision making is a crucial aspect of the operation of an organization, therefore, it is reasonable to expect that the culture of an organization has very much to do with the decision-making behaviors of the organization. This study predicts that the behaviors of decision making will vary from one organizational culture to another. Two research methods, a questionnaire survey and 50 intensive interviews, were used for the examination of the prediction of the study.
250 valid questionnaires were collected for the study,
and a 17-item category was established for analyzing the data of intensive interviews. The data analysis showed that the culture of an organization did have very much influence on the decision-making behaviors of an organization. More findings were discussed in the paper.
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