焦點團體研究法的理論與應用

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(1)II1t1W~~:llJfU. 40(Feb '02)29-46 ISSN 1023-2125. ~J.~ 1Il B =lQf ~~* 8~ J.I.~il.M4Jft. Focus Groups Research Method and Its Application .£ :fi Jt Mei-ling Wang. *. *. If.t i& ;k III .. j 1ft ~ 11:: PIT ilrJ ~ ~ Associate Professor, Graduate Institute of Library and Information Science National Chengchi University E-mail: meilingw@nccu.edu.tw. [ {iii -I- Abstract] .D~ft*~-.lfu~1I::~*'.~.m~ l&'~~ • • £.~ff. ••. •• ff.~~~'~.~'. ••. ~~.£~~fiA.. 4~.~·J~~~$;kft~.'M~~~.m~~.#.~. ••~~'. •• $~6t·.*·.&~ •• ~1I::~*·*.~i4.".D~ f*~ •• A.m'~3~I.D~ft*~.~·~l·~m·~~·.~D· •• ~*A~~·~ ~~4.+~~~.~·~~T ~~I ••• ~.m·. Focus groups method is a kind of qualitative research.. y consumers' attitudes toward the new products.. It was first applied in the marketing research to. After the World War II, focus groups have become an. ortant research tool for applied social scientists such as those who work in program evaluation, marketing,. lic policy, advertising and communications.. The term group interviewing will be limited to those situations. re the assembled group is small enough to permit genuine discussion among all its members.. The article. rtly discusses the theory and practice of the focus groups method, dealing with its history, definition,. acteristics, advantages, limitations, design and use, as well as its applications in library and information. nce research. r~iij. Keyword .D~ft*. .D~ft~.. 1111 •••. Focus groups; Focus group interviews; Library and Information Science. 29.

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