Information Technology Developments in Business Operation & Training

iMBA@NUK:

Information Technology

Developments in Business

Operation & Training

Yu-Hui Tao

2011.10.26

How the business is using

Information System (IS) or

Information Technology (IT)

Figure 2-1

The Four Major Functions of a Business

The Four Major Functions of a Business

Source: Chapter 2, Essentials of Management Information Systems 8th eds. by Laudon and Laudon, Pearson International Edition

Every business,

regardless of its size,

must perform four functions to succeed.

What

else?

Figure 2-3 Business organizations are hierarchies consisting of three principal.

Levels in a Firm

Levels in a Firm

Source: Chapter 2, Essentials of Management Information Systems 8th eds. by Laudon and Laudon, Pearson International Edition

Enterprise Application Architecture

Enterprise Application Architecture

Figure 2-14 Enterprise applications automate processes that span multiple business functions and organizational levels and may extend outside the organization.

Source: Chapter 2, Essentials of Management Information Systems 8th eds. by Laudon and Laudon, Pearson International Edition

IS/IT development for

business operations?

What IS/IT

buzzwords are

spreading

around ?

IT/IS Buzzwords

Any IS/IT trend is only helpful to

a company if it is useful…

Business Drivers of Information Systems

Business Drivers of Information Systems

Source: Chapter 1, Essentials of Management Information Systems 8th eds. by Laudon and Laudon, Pearson International Edition

Survival Competitive advantage Improved decision making Customer and supplier intimacy New products, services, and business models Operational excellence Businesses invest in IT to achieve six

Examples:

• _陶幼慧，

加速度增強的信用卡詐欺偵測規則

報，第六期，第 _{191-202 頁， 1999 。}

• _{Tao, Y.-H. and Yeh, R.,}

Simple database marketing

tools in customer analysis and retention

,

International Journal of Information Management, Vol. 23, No.4,

August 2003.

• _{Tao, Y.-H., Hong, T. and Sun, S.,}

An XML

implementation process model for enterprise

applications

– Survival

– Operational excellence – Customer intimacy

– Customer intimacy

– Improve decision making – Competitive advantage

– Survival

– New services, and business models – Competitive advantage

Be careful of High Failure Rate

• Completed on time and

within budget

• All required functions

and features initially specified

• Completed and

operational

• Suffered budget overruns

and/or program slips

• Offered fewer functions

and features than originally specified

Yeo, K. T. (2002). Critical Failure Factors in Information System Projects,

IT Applications in Corporate

Training & Development

Tao, Y.-H., Yeh, R., S.-I. Sun, Improving training needs assessment processes via the Internet: System design and qualitative study, Internet Research, Vol. 14, No. 4, 2006, 427-449.

Tao, Y.-H., Wu, Y.-L. and Chang H.-Y. A practical approach in computer adaptive testing for a small-scale scenario,

Educational Technology & Society, Vol. 11, Iss. 3, 259-274, 2008

E-assisted procedure for assessing appropriate training needs to employees

Feasible adaptive testing Web-based services for small-scale mastery test in corporation

IT Applications in Corporate

Training – E-learning 1/2

• _{Tao, Y.-H., Ho, I. and Yeh, R.,} Building a user-based model for

web executive learning systems--A study of Taiwan's

medium manufacturing companies, Computers & Education, Vol. 36, Num.. 4, April, 2001,317-332

• _{Tao, Y.-H., Guo, S. and Lu, Y.,} The design and the formative

evaluation of a Web-based course for simulation

experiences, Computers & Education, Vol. 47, No. 4, 2006, 414-432

Executive

learning system

Web-based course design

IT Applications in Corporate

Training – E-learning 2/2

Tao, Y.-H. and Yeh, R., Typology of teacher perception toward

distance education issues - A study of college information department teachers in Taiwan, Computers & Education, Vol. 50, Iss. 1, 2008, 23-36

Tao, Y.-H., Typology of college student perception on institutional e-learning issues - an extension study of

teacher's typology in Taiwan, Computers & Education, Vol. 50, No. 4, 2008, 1495-1508

E-learning – Teacher typology

E-learning – student typology

IT Applications in Corporate

Training – Business Simulation

Games

Tao, Y.-H., Cheng, C.-J. and Sun, S.- Y, What influences college students to continue using business simulation games? The Taiwan

experience, Computers & Education, Vol. 53, No. 3, 2009, 929-939

Tao, Y.-H., Cheng, C.-J. and Sun, S.- Y, Alignment of teacher and student perceptions on the continued use of business simulation games, accepted by Educational Technology & Society, 2011/3

BSG – Student perception of continuance usage

BSG – Teacher perception and alignment with students’

BSG

• First used

– in 1957 in Washington University (Watson, 1981)

– in 1973 inTaiwan (Kung-Hwa Management Foundation, 2010)

• Commercial BSG software

– over 100 options in 1961 (Kibbee, Craft and Nanus, 1961)

– over 200 options in 1980 (Horn and Cleaves, 1980) • Usage in colleges (Faria, 1996)

– 97.5% among the AACSB member schools the U.S.A.

– 92% and 48.9% in the U.K. polytechnic schools and universities

– 55.2% in Australia Universities

BSG References

• Kibbee, Joel M, Clifford J Craft and Burt Nanus (1961), Management Games, Reinhold, New York, NY

• Horn, R. E. and Cleaves, A. (1980), The Guide to Simulations/Games for Education

and Training, 4th Edition, Los Angeles: Sage Publications.

• Faria, A. J. and Schumacher, M. (1996). Business Simulation Games: Current Usage A Ten Year Update, Developments in Business Simulation & Experiential

Exercises, 11, pp. 220-225.

• Miragliotta, G., Brun, A., and Soydan, I. A. (2009). Coordinating Multi-Business Sales through Management Simulators, Int. J. Production Economics, 121, pp. 533– 549.)

• Watson, H J (1981), Computer Simulation is Business, John Wiley, New York

• Kung-Hwa Management Foundation (2010) Business Operation Simulation System, http://www.mars.org.tw/products/boss.php.

Experience the BSGs@NUK

Beer game

• A supply chain game with 4 roles in a supply chain

regarding the decisions of ordering in corresponding to

Experience the BSGs@NUK

BOSS game

• A full-scale business operation strategic game with a

collaborative effort from several cross-function areas within

Experience the BSGs@NUK

Retail Expert game

• Please download it from http://140.127.220.188/replayer.exe now

• A convenient-store game for making the profit by making decisions regarding personal, ordering, inventory, pricing, marketing,…

Student:

Under the competition mode, login with your Account and Password

Login to Retail Expert

Teacher setting:

Play the Retail Expert Game

Monitor the Retail Expert Game

Top 3 in cash rank

Listing all with statistics

Retail Expert @Home

BSG Competition

國立聯合大學辦理「第六屆全國盃流通業模擬經營大 賽」 register before November 7th, 2011

修平科技大學辦理「 _{2011 全國大專院校行銷贏家模擬決策}

競賽」 by October 25

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