在串流時代聆聽：日常生活中的流行音樂消費實作 - 政大學術集成

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(1)立. 政治大. Music Streaming in Everyday Life:. ‧ 國. 學. Popular Music, Technology and Cultural Practices. ‧. n. er. io. sit. y. Nat. al. Ch. engchi. 108. i n U. v. 6 DOI:10.6814/NCCU201901030.

(2) 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. DOI:10.6814/NCCU201901030.

(3) 409. Sigur Rós Hans Zimmer Tizzy Bac. 立. Max Richter. James Newton Howard. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. DOI:10.6814/NCCU201901030.

(4) 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. DOI:10.6814/NCCU201901030.

(5) Abstract Music streaming services have contributed to the development of popular music industry and the transformation of how people listen to music. This study aims to explore the changing experience and meaning of popular music consumption, which focuses on music streaming as both a technological and cultural practice in everyday life. Four approaches of music consumption, inspired by the model of cultural consumption theory, are integrated as theoretical framework, including meaning production, social intercourse, affective bonding, and social ordering. Furthermore,. 政治大 Qualitative method was employed to gather materials from focus group interviews with 立 streaming music audience, which offers thick descriptions of the music listening. features of streaming platforms are emphasized as crucial research elements.. ‧ 國. 學. experience.. The findings suggested that the experience of infomediation, social presentation,. ‧. and situated listening shed new light on the practice of popular music consumption.. sit. y. Nat. While consuming music streams, the audience were faced with a dilemma of whether. io. er. they should maintain the boundary between personal and social life. They were engaging in a daily negotiation between individual, society, and music, during which. n. al. Ch. i n U. v. they hesitated over whether they should reveal their taste, perspective on music, or. engchi. private feelings. They confronted the relationship between escaping from reality and blending into society through music. The datafication of listening and the recommendation algorithms not only actualizes self-reflection of the audience to their own listening behavior but also manipulates the audience through a series of standardization and distraction in the logic of cultural industry. The audience then came up with diverse listening tactics to free themselves from the manipulation and forms an unpresented interaction between people and music technology.. Keywords: streaming music, cultural consumption, infomediation, everyday life, audience research. DOI:10.6814/NCCU201901030.

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(9) 1-1. ..................................................................... 1. 1-2 2011. 2018. .......................................... 2. 1-3. 2018. .................................................................... 3. 1-4. 2016. ................................................ 5. 1-5. ......................................................................... 7. 1-6. ..................................................................................... 9. 1-7. ................................................................... 10. 2-1. ............................................................................................... 16. 2-2. ................................................................................... 30. 2-3. 立. ....................................................................... 61 ......................................................... 113. io. sit. 4-3. y. Nat. 4-2. ............................................................................................... 51. ‧. 4-1. ........................................................................................... 48. ................................................................. 114. n. al. er. 3. ........................................................... 43. 學. 2-5. ‧ 國. 2-4. 政治大 ........................................................................... 39. 1 2. Ch. engchi. i n U. v. ......................................................................... 6 Silverstone. 1994. ..................................... 25. 3-1. ................................................... 56. 3-2. ................................................... 57. 3-3. ....................................................... 57. 3-4. ................................................................................... 58. 3-5. ....................................................................................................... 59. 3-6. ....................................................................................... 60. iv. DOI:10.6814/NCCU201901030.

(10) Spotify Daniel Ek. Seabrook, 2014, November 24. 1. 政治jukebox 大. …. 立Gronow & Saunio, 1998, p.211. ‧ 國. 學. streaming music 「. ‧. Vanderbilt, 2016. 2. y. Nat. 2015. er. io. sit. Thacker, 2015 1-1. n. al. Ch. engchi. i n U. v. 3. KKBOX 1. 2. 3. Daniel Ek 2014 The New Yorker space — we ’ re in the moment space. ” Ek Spotify StreetVoice. “ (We’ re) not in the music “moments”. KKBOX. 1. DOI:10.6814/NCCU201901030.

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(48) 18. 2-3. /. 1982 CD. 2004 KKBOX. 1920. 1992 MP3. YouTube 2005 Pandora Radio. 1925 SP. 1998 MPman MP3. 2007 Amazon Music. 1948 LP. 1999 Napster. 1963 Cassette. 2001 iPod. 1978 Walkman. 2003 iTunes. 1878. 立. P2P. 2008 Spotify 2015 Apple Music Line Music. 政治大. ‧ 國. 學. Selling digital music, Formatting Culture (pp. xvi-xvii), by J. D. Morris, 2015a,. Oaklamd, CA: University of Calinfornia Press 2015. 8-13. 。. ‧. 2005. 2017. n. al. er. io. sit. 」. y. 42. Nat 。 Sony. 1979. Ch. i n U. v. i e n g c h1980. Walkman. personal stereo 2015b. 73-129. 。. 28. Walkman du Gay et al., 2013 38. 18. Frith 2001, pp. 37-. individualization. 。。の 39. DOI:10.6814/NCCU201901030.

(49) mobility. du Gay et al., 2013, p.18 Sterne, 2012, p.10. Bull 2007 re-appropriate. 「 Longhurst & Bogdanović, 2014. 政治大 home taping. ‧ 國. 1990. mixtape. ‧. curate. Willis. 學. Shuker, 2008. 19. Nat. er. io. Ch. v. 2015b. ュ. n. al. 1980. sit. Fenby-Hulse, 2016. y. 立. engchi. i n U. 。. Straw, 2001. du Gay. 2013 fluidity. 19. curate. 。. Hogan 2010. 。. curator 。。 curation. 2013. 2012 。. 5. curate. curation. 40. DOI:10.6814/NCCU201901030.

(50) analog signal. の. 1982 CD. digital signal. Byrne, 2012. 2015 1992. 治 Audio Layer 3 政 MPEG-1 大. MP3. 立 Sterne, 2012. ‧ 國. 學. 。. ‧. McCourt, 2006. Kibby 2011. n. er. io. sit. y. Nat. al. 1999. Ch. Napster. engchi. i n U. v. 20. P2P. David 2016 21 Jones, 2002 CD 21. MP3 20. 21. 1998. Napster. 。 Sony. 1984. CD. Aguiar & Martens, 2016; David, 2016 Discman Sony. Panasonic. CD 41. DOI:10.6814/NCCU201901030.

(51) Diamond. MP3. 2001. Apple. iPod. 21. Bull, 2007. iTunes. 22. 2015 ュ. ュ. dematerialization 2015b. 2015. platform. 立. Brynjolfsson, 2017. 政治大 2017. McAfee &. ‧ 國. 學. digital format. digital commodity. ‧. Morris, 2015a. n. er. io. sit. y. Nat. al. 。. Ch. engchi. i n U. v. Morris, 2015a, p.3. 。. material condition. ュ. Born, 2010; Magaudda, 2011. 2-4. 22. Apple. MP3 2012 iTunes. 6. 。. 2 iPod. iPhone. Kelly, 2007 42. DOI:10.6814/NCCU201901030.

(52) 2-4. CD. 政治大. 立. 。. ‧. ‧ 國. 學 y. Nat. io. sit. 。. n. al. er. Prior, 2018, p.20. Ch. engchi. i n U. v. 1. streaming. 1990. video. on demand. Gelman, Halfin. & Willinger, 1991. ” 2017. 」 2018. aggregation Vonderau, 2015, pp. 717-718. the cloud 43. DOI:10.6814/NCCU201901030.

(53) Morris, 2015a. Frith. 2003, p.. 198. abundance. Vonderau, 2015 Burkart; 2014; Flynn, 2016; Marshall, 2014 Hagen, 2015; Johansson et al., 2018; Kjus, 2016; Morris & Powers, 2015; Nag, 2018; Nowak, 2016a. 2.. 政治大. 立. 【. ‧ 國. 學. 【. Gillespie, 2010. 2011. sit. n. al. er. io. Shuker, 2017. y. Nat. Åker, 2018. ‧. McQuail, 2005. Ch. engchi U. v ni. Hagen 2015. management. Fenby-Hulse, 2016. Nowak. 2016a Maasø 2014, February 82%. の. の. 44. DOI:10.6814/NCCU201901030.

(54) Seabrook, 2015. 2017. algorithm. 「 Flynn,. 2016. datafication of listening 「「. 「. 「. Prey, 2016; Vanderbilt, 2016; The Echo Nest, 2014, January 27. 2018. 1. 政治大. 24. 立. ‧ 國. creation; Johannson &. 「. ‧. intermediary. 學. Kjus, 2016. Werner, 2018, p.17. Nat. sit. io. n. al. y. infomediary. er. Morris 2015b 24. 23. Ch 「. engchi. i n U. v. Lindsay, 2016; Morris & Powers, 2015; Wikström, 2015 23. Echo Nest (1). 「 2000 「 Prey, 2016, p.33-34 「 semantic analysis の Vanderbilt, 2016. (2) 2017 (3). 124-125 ──. 24. taste profile January 27, 2014 Infomediary. The Echo Nest, Morris. 2015b, p.452. 。 45. DOI:10.6814/NCCU201901030.

(55) Aguiar & Martens, 2016 Avdeeff, 2012. 「. Hickey, September 16, 2014 Karakayali, Kostem & Galip, 2017. 政治大. 立. ‧ 國. participation culture. 學. Web 2.0. social network sites, SNS. sharing. ‧. Hermida, 2014; John, 2012 social features. n. er. io. al. sit. y. Nat. Suhr, 2012 25. Ch. engchi U. v ni. Glantz, 2016. Krause, North & Hewitt, 2014 Hagen. Lüders 2017. strong tie; weak tie self-performance Tepper. Hargittai. 2009. Prior, 2018 25. MIC 2017 42.2% APP 38.6%. 】. 2017 46. DOI:10.6814/NCCU201901030.

(56) John, 2012 。 Jenkins Ford. Green 2013. Spreadable Media ュ. 。. 。. 政治大. 。. 立. affordance. ュ. Nat. utilitarian. al. sit. v ni. 。. n. p.29. 2017. Ch. aesthetic. engchi U. er. io. の. y. Prior, 2018. ‧. ‧ 國. 學. 。. 。. 『. Nowak 2016a,. symbolic. 47. DOI:10.6814/NCCU201901030.

(57) 。。「. 。 2-5 ュ 26. 政治大. Silverstone, Morley, Hirsch, 1992 。. 2-5. 學. ‧ 國. 立. 【. ‧. n. al. er. io. sit. y. Nat. 26. Silverstone. Morley. 。. Hirsch. Ch. engchi. 1992. i n U. v. double-articulation 。 2014. ュ. 34. 48. DOI:10.6814/NCCU201901030.

(58) 。. 【. 「. 。. 。. 立. n. al. er. io. sit. y. Nat. 4. ‧. 3. ‧ 國. 2. 學. 1. 政治大. Ch. engchi. i n U. v. 49. DOI:10.6814/NCCU201901030.

(59) 。. DeNora, 2000; Silverstone, 1994; Laughey, 2007b. 治政ー 2018 大. 2007. 立. io. n. al. ン. 2005. Ch. 「 2017. Longhurst 1998. er. Abercrombie. y. Nat. 。. the diffused audience. 1994. 。. ‧. 。. 2008. ン. 。. 學. ‧ 國. 「. 2014. sit. 2009. 2014. engchi. i n U. v. Silverstone,. 。. 2012. 45-46. 。. Berg 2009. the spiraling research. approach 50. DOI:10.6814/NCCU201901030.

(60) 2011. ン. 63-64. 「. 。. 【. 3. 「 3. 立. 【. 政治大. ‧ 國. 學 ‧. 【. Nat. n. al. er. io. sit. y. 「. Ch. engchi. i n U. v. 「. 51. DOI:10.6814/NCCU201901030.

(61) 。. 【【. 。. David. 【. & Sutton, 2004. 2006. 。. pilot study focus group interviews. Krueger & Casey, 2000. 政治大. 【 2018. 立26. 4. 。. 3. 10. 7. Nat. y. ‧. ‧ 國. 學. 4. 3. 2003. 。. n. er. io. al. 「. sit. 27. Ch. 。. engchi. i n U. v. 28. 2019. 1. 4. KKBOX. 「. 27. 。. 28. Taiwan Beats 15. 2018. 8. 2018 Taiwan Beats レ. 2018. 6. 20. 2018. 52. DOI:10.6814/NCCU201901030.

(62) 。。. 》 2016. 。. 2015. 立. 政治大. ‧ 國. 學 group segment. の. n. al. er. io. sit. y. Nat 6. ‧. 2005. の. 10. Ch. e n g。c h i. i n U. v. 『 moderator 1997. 。. self-contained sharing and comparing. の. 「の. 『 Morgan, 2012 individual lived. 。 experience. Marshall & Rossman, 2014 53. DOI:10.6814/NCCU201901030.

(63) 2014. in-depth interview. 』. Brinkmann & Kvale, 2015, p. 27. 2009. 。. 29. 37.3%. の. 24. MIC 2017. ‧. 「. 86.6%. の. Nat. 25. 29. sit. y. 82.4%. 82.7%. の. 學. 『 20. 20. ‧ 國. 29. 政治大立2018 9 20. n. al. er. io. Laughey, 2007a; Shuker, 2008; Straw, 2001; Willis, et al. 1990. Ch. engchi U. 2017b, 2018b; Nielsen Music, 2018, 2019. v ni. IFPI,. 「. structure of feeling. Williams, 1977. 2016. 。 2000 2007. 29. 1,638 2.42%. YouTube. 2018 。. 7. 17. 7. 22 95%. 54. DOI:10.6814/NCCU201901030.

(64) 1990 18-28 。 heavy user Hagen, 2015, p.629. 2009. 141-. 142 (1) (2). 政治大. 立 29. sit. io. 5. al. 2019. n. 25 2. 36. y. Nat. 20. FB. ‧. PTT. 12. 2018. 2.5. 1. 2 11 17. er. 22. ‧ 國. 12. purposive sampling. 學. 。. Ch. Morgan, 2012. engchi U. v ni. 6. 8. saturation 5. 。。。. 3. 「 3-1 1. 1. 3-2. 3-3 の. 55. DOI:10.6814/NCCU201901030.

(65) 3-1. KKBOX. 21. Apple Music Melon. 21. KKBOX. Sam. 21. Spotify. Will. 22. KKBOX. Ruby. 22. Pudgy. 23. Rex. 24. KKBOX. 立. 19. 1/2. YouTube. 1/2. KKBOX. 1/11. 1/11. YouTube. 1/11. 23. Spotify. YouTube. 1/11. 23. Spotify. YouTube. 1/11. 24. Spotify YouTube. 1/11. 25. Spotify. YouTube. 1/11. 20. Spotify YouTube. 1/20. KKBOX. Nat. io. 24. Wendy. 24. Allen. 25. al. Ch. Spotify. KKBOX. n. Ryan. e nKKBOX gchi. YouTube. 1/20. YouTube. 1/20. Spotify 11. 1/20 1/20. 26 2. v. Spotify YouTube. KKBOX 1. YouTube. YouTube. i n Spotify U. 25 2019. 。. Apple Music. 1/11. 22. 20. Fan. 1/2. Spotify YouTube 政治大 KKBOX YouTube. ‧ 國. Bernice. 1/2. ‧. Emily. YouTube. 學. Luke. 1/2. y. 22. YouTube. sit. N. 1/2. YouTube. Spotify. 18. 1/2 1/2. er. Sunny. YouTube YouTube. Spotify. 25. StreetVoice. Spotify. Spotify. YouTube. YouTube YouTube. 1/20 1/20. 20. 2015 〈. 56. DOI:10.6814/NCCU201901030.

(66) 3-2. 21 Min. 22. Yan. 24. Sherry. 24. YJ. 25. CD MixerBox CD CD. 26. CD. 27 17. 政治大. 3-3. 立. ‧ 國. Alan. 25. Ruta. 25 26. Spotify. 1. 25. YouTube. Spotify. Spotify. al. KKBOX. YouTube. CD. Ch. YouTube. Spotify. CD CD. Sound Cloud. n. 2019. Spotify. KKBOX. io. 28 。. KKBOX. ‧. 24. Nat. Cabra. Sound Cloud. 學. YouTube. 24. y. 1. sit. 2019. YouTube. er. 。. n U engchi. iv. CD. semi-structured interview. 2008. 2009. 。. (1) (2). (3). (4). (5). 57. DOI:10.6814/NCCU201901030.

(67) 3-4. 3-4 1. 2.. 『. 3.. 4.. 立. 5.. ‧ 國. sit. n. 10.. al. er. io 9.. y. Nat. 8.. ‧. 7.. 學. 6.. 政治大. Ch. engchi. i n U. v. 11.. 。. Krueger 1998. 2005. 221-222. funnel-based interview. 3-5. 58. DOI:10.6814/NCCU201901030.

(68) 3-5. 。 1. 2. l. 1. 2.. 『. ‧. 2.. 學. 1.. ‧ 國. 立. 政治大. n. al. er. io. sit. y. Nat 3. 4.. Ch. engchi. i n U. v. MP3. CD 1.. 2. 3.. 〈. 1. 59. DOI:10.6814/NCCU201901030.

(69) 2.. l. Johansson. Werner. Åker. Goldenzwaig. 2018. Streaming Music: Practices, Cultures. 立. ュ. ‧ 國. ー 2018. ‧. 2014 〈. 「. n. al. 【. 【. er. io. 2008. sit. y. Nat. 「. 。. 學. 。. 政治大. C 3-6 hengchi. i n U. v. 【. 3-6. 1.. 5.. 1.. 2.. 6.. 2.. 3.. 3.. 4.. 4.. 60. DOI:10.6814/NCCU201901030.

(70) 5. 。 4-1. 「。. の。. 立. 「. 【. ‧. ‧ 國. 4-1. 學. 1. 政治大. n. al. er. io. sit. y. Nat. 「. Ch. engchi. i n U. v. 2. 3. 4. 61. DOI:10.6814/NCCU201901030.

(71) 。の. 。. のの. KKBOX 治政大の. Spotify. 立. KKBOX. 學. ‧ 國. Spotify. KKBOX .... Ruby. ‧. KKBOX. n. al. Luke. er. io. sit. y. Nat. Spotify. Ch. engchi. i n U. v Luke. Frith, 2001; Magaudda, 2011; Nowak, 2014a; Prior, 2018; Théberge, 2001. Johansson, 2018a. Pudgy. … Spotify. 62. DOI:10.6814/NCCU201901030.

(72) 。. Werner, 2018. Spotify…. wifi. 立. 30. App. ‧. ‧ 國. 學. digital format. 政治大. Nat. sit. n. al. er. io. 。. y. Morris, 2015a. Ch. engchi. i n U. v. 。 accessibility Hagen, 2016a; Morris & Powers, 2015; Nag, 2018. 30. Spotify. KKBOX. App https://help.kkbox.com/tw/zh-tw/technical/technical-offine/1310 63. DOI:10.6814/NCCU201901030.

(73) YouTube Allen. …. searching discovery. 。 2014. 。. 立. ‧ 國. n. Ch. engchi. sit er. io. al. y. …. Ryan. deep. ‧. party. deep house. Nat. Spotify. Sound Cloud. 學. house. Kjus, 2016 治政大. i n U. v. Fan. Burkart, 2014. Emily. …. 64. DOI:10.6814/NCCU201901030.

(74) Spotify …. Wendy. …. eventization of listening. 立 trendy. Maasø, 2016. 學. ‧ 國. Alan Spotify. 政治大 FUJI Rock. Line Up. ‧. Line Up .... n. al. er. io. sit. y. Nat YouTube. Spotify. Coachella. Ch. CD. engchi. i n U. v. .... CD CD. …. Nowak & Whelan, 2014. 65. DOI:10.6814/NCCU201901030.

(75) 【. K-POP. Melon KKBOX…. 立. 政治大. 。. ‧. ‧ 國. 學. Nat. immediacy. n. al. er. io. sit. y. on demand. Ch. engchi. i n U. v. …. … .... time-space distanciation. Giddens, 1991. 《. 2005. 66. DOI:10.6814/NCCU201901030.

(76) 。. の. intertextuality. 。. の. 。. 。 YouTube. Live. Sherry K-POP. MV Spotify. 【. YouTube. MV. 政治大. 立. Cabra. ‧. ‧ 國. 學. curate. Hogan, 2010. n. er. io. sit. y. Nat. al. Will. Ch. engchi hybrid. i n U. v. Joven, 2018, March 14 。. integrity fluidity. 。 McCourt, 2006 skip. 67. DOI:10.6814/NCCU201901030.

(77) 31. Bernice. 政治大 distraction. 2017. 立 Sunny. Adorno,. ‧ 國. ‧ sit. album. n. al. Åker, 2018. Ch. engchi. 【. er. io. 。. Burkart,. y. Nat. 2014. 。. 學. 1941. Flynn, 2016; Frith,. i n U. v. Wendy Pudgy. 31. Min. Paul Lamere 2014, May 2. Spotify 5. の. 24.14%. 「 Skip 14.65. 5. 〈 51.1%. 40.1% 68. DOI:10.6814/NCCU201901030.

(78) MP3. iPod. 『. 2015 Sherry … CD. smart phone 32. 立. ‧ 國. iTunes. 33. Apple Music. 學. iPhone. 政App 治大 iTunes. Apple Music. …. ‧. …. Apple Music. n. al. er. io. sit. y. Nat. constantly updating. Ch. e nュg c h i. i n U. v. physical artifact. owning. Kibby,. 2011 の Alan 32. MIC. 2017. 76.8% NCC の. 33. 2018 9. iTunes Apple iPod. 2922 88.2% iTunes. Apple. Apple Music. https://support.apple.com/zh-tw/HT205919 69. DOI:10.6814/NCCU201901030.

(79) iPod. .... classic. 160G. 10. Come On. 8000. …I don't really care about the shit. ュ. 24. 政治大. 立. ‧. ‧ 國. 學. CD. n. er. io. al. sit. y. Nat …. i n U. Magaudda, 2011. Ch. engchi. v. 。. 。. ュ。。. 「の. 70. DOI:10.6814/NCCU201901030.

(80) algorithm. Luke …. Spotify. 。. 「. 「. 立. 『. 「. 政治大. ‧. ‧ 國. 學. io. al. er. sit. y. Nat. Sunny. v i n Ch personalization U 2001 e n g c h iFrith, n. …. Wendy. …. 【. networked. structure Johansson, 2018b. Ruta. Spotify. Indie Rock Release Radar automation 71. DOI:10.6814/NCCU201901030.

(81) Morris, 2015a KKBOX …. list. 「. …. 政治大. Spotify. 立. 學. Google. YouTube. …. ‧ visibility. n. al. database. C harchive engchi. er. io. sit. y. Nat. Allen. Heavy. Wendy. ‧ 國. Rotation. Heavy Rotation. i n U. v. Beer & Burrows, 2013. 。. … 72. DOI:10.6814/NCCU201901030.

(82) KKBOX. …. N. 「. Prey, 2016. 。. 立. Spotify. 學. ‧ 國. .... 治政大 ... …. Ruby. …. ‧. n. er. io. sit. y. Nat. aPudgy l C h. …. engchi. i n U. v. Adorno 1941 。 Nowak, 2014b. 73. DOI:10.6814/NCCU201901030.

(83) …. ... Sound Hound. …. 「. 「. Morris, 2015b. Fan. 學. ‧ 國. 立. 政治大cultural intermediaries 「 …. ‧. n. 。. 。. YouTube “I Mean Us”. Ch. engchi. er. io. sit. y. Nat. al. i n U. v. … “Vast & Hasty”. Sherry search ... Pudgy. 74. DOI:10.6814/NCCU201901030.

(84) infomediation. Morris, 2015b. reproduction. Gillespie, 2014. 立. Luke 政治大. ‧. ‧ 國. 學. 『. La La Hsu. al. n 「. y. Grance. er. io. sit. Nat. Pudgy. Ch. engchi U. v ni. Alan. Beer, 2009. [. ]. Emily. 75. DOI:10.6814/NCCU201901030.

(85) Bernice. 34. 立. 學. ‧ 國. 「. 治 2015 政 Wikström, 大. 。. 「. ‧. n. er. io. sit. y. Nat. al. i n C userhgenerated content,U e n g c h i UGC. v. YouTube. 。. low-fi Hip Pop…. …. 34. YouTube. Carbra. 。 Luke Cabra. Wendy. N. Ruta 76. DOI:10.6814/NCCU201901030.

(86) KKBOX Facebook …. follow Ruby. 。. Suhr, 2012. 。. Link 政治 Story 大. 立. ‧. ‧ 國. 學 hyper link. …. n. al. YouTube. Ch. .... y er. io. sit. Nat. 。. engchi. iv n USpotify. Pudgy. CD … YouTube. … Yan click. 2014 file-sharing 77. DOI:10.6814/NCCU201901030.

(87) Johansson, 2018b. … Ruby. 。. .... MV. Spotify. 政治Sherry大 30 Spotify. YouTube. YouTube. Wendy. y. ‧. Nat. io. n. al. sit. CD. er. Sherry. …. …. 學. ‧ 國. 立. YouTube. Sax 2016. Ch. i n U. v. CD. e n g 2017 chi. 11. involvement. Alan …. CD. …. easy to get cherish. emoji. … 78. DOI:10.6814/NCCU201901030.

(88) CD. aura. Bartmanski & Woodward, 2013. PO. 政治大 Instagram. Sunny. 立. LINE…. Rex. ‧. ‧ 國. 學. 。. 35. …. multimedia. Nat. n. al. er. io. sit. y. Spotify. Ch. engchi. i n U. v. …. …. 35. Instagram IG. 2016. 8. Story 5. 15. 24 IG book.com/help/instagram/691455604353423?helpref=hc_fnav. https://www.face. 79. DOI:10.6814/NCCU201901030.

(89) … …. profile. Spotify. 政治大. 學. .... Ruta. ‧. io. sit. y. Nat. Alan. n. al. er. ‧ 國. 立. Ch. 。. i n U. v. sharing. engchi. participatory culture John, 2012 performance. Luke …. …. 。。 curate. 80. DOI:10.6814/NCCU201901030.

(90) 。. ... …. FB. …. 立. 政治大. ‧ 國. 學. offline. ‧. disconnected. 2017 YouTube. Nat. io. sit. y. …. n. al. er. 。. Will. Ch. engchi. i n U. v. MV. …. …. Cabra. 81. DOI:10.6814/NCCU201901030.

(91) Taylor Swift. Alan. 1987 I mean Taylor Swift. device. party. Nowak, 2016a. Ch. のの. n. al. sit. y. の. engchi. er. io. 。. Alan. ‧. …. Nat. …. 學. CD. ‧ 國. 立. 政治大. i n U. v. 82. DOI:10.6814/NCCU201901030.

(92) infomediation; Morris, 2015b. 。 user-generated guidance 「. Beer. Burrow 2013 archive. 。. 立. 「. 政治大. ‧. ‧ 國. 學. n. al. Spotify. er. io. sit. y. Nat. Cabra. Ch. engchi. i n U. v. visibility 。. identity marker Nag, 2018. 。 83. DOI:10.6814/NCCU201901030.

(93) reflexivity; Giddens, 1991. 2005. 《. 「. reflexive project. Spotify. 。. …. 立. 政治大. 2018. Bird set free. Natural…. n. al. er. io. sit. y. Imagine Dragon. ‧. ‧ 國. 學. New. Sia. Nat. Daya. KKBOX. C。h. engchi. i n U. Fan 。. v. actualize. feeling of life, Grossberg, 1992, p.56 … .... 84. DOI:10.6814/NCCU201901030.

(94) The Stranger Things …. OST. … technology. of self; DeNora, 1999. 「。. 2018. 政治大 Tennis …. ‧. n. al. er. io. sit. y. Nat 。. 「. 。. 學. ‧ 國. 立. 。. Ch. engchi. i n U. v. の. reliability; Åker, 2018. Hello Nico … …. 85. DOI:10.6814/NCCU201901030.

(95) … Will pleasure of identification. Frith,. 1987. omnivorousness の. 。. 政治大. Bernice. 立. ‧ 國. 學. Winner. …. ‧. Indie. n. al. er. io. sit. y. Nat 。. 「. 。. Ch. engchi. i n U. v. .... Nowak, 2014b. 2002 the quantified self. 。 86. DOI:10.6814/NCCU201901030.

(96) self-tracking Beer, 2017. personal profiles 『 Gillespie, 2014. ‧ 國. care. ‧. Pudgy. 政治大. 學. Morris, 2015a. 立. 2017. …. sit er. io. a lBeer, 2009 v i n Ch engchi U. n. 『. y. Nat 「. … …YouTube Allen. 。「 87. DOI:10.6814/NCCU201901030.

(97) Spotify .... Ruby. Åker, 2018 Alan. 政治大. 立. 。 36. 「。. narrative. syntagm. branded musical experiences; Morris & Powers,. n. al. er. io. sit. y. Manovich, 2001, p. 202. choice. ‧. ‧ 國. 學. 【. Nat. 2015. …. Ch. engchi. i n U. Spotify. v. … …. Liz Pelly March 17, 2019 the automation of selling out. 36. “dry streams”. 。 Music Ally, March 21,. 2019 88. DOI:10.6814/NCCU201901030.

(98) 。 Adorno passive listening. 2013. pseudo-individualization. 1999. Pudgy. 立. 政治大. ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat. Pudgy. …. 。. Ch. engchi. i n U. v. Nowak 2016b affective response. 。 epiphany Allen. Nowak, 2016b, p.142. … 89. DOI:10.6814/NCCU201901030.

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