Adopting Social Capital Theory to Study Industrialization of Local Culture?The Case of Maple Community
張素華、陳木榮
E-mail: [email protected]
ABSTRACT
There is quite diversification about culture industrialization research. It is still not able to have deeper discussion about how forming or constructing culture industrialization. For this matter, our research use qualitative research method, interview, to gather related data. Then we use grounded theory method to analyze and construct model. In our research, we use social capital theory to discuss culture industrialization model. Through three steps of grounded theory, firstly, we based on the inner connect and external connect to analyze the data. In this open coding part, we totally get 105 themes. Secondly, in axial coding part, we re-gathered the data that divided in open coding. In this section, we connect category and sub-category to develop three core concepts. Those three core concepts are culture present, culture organization, and business strategy. Finally, at the selective coding, we system observe the relation between core concepts. We construct a maximum concept network for all connection that based on assembles a several partial concepts.
Keywords : social capital theory、culture industrialization、industrialization、local culture industrialization、maple community Table of Contents
封面內頁 簽名頁 博碩士論文授權書 iii 中文摘要 iv 英文摘要 v 誌謝 vi 目錄 vii 圖目錄 ix 表目錄 x 第一章 緒論 1 第一節 研究 動機與目的 1 第二節 研究目的 4 第三節 研究步驟 4 第二章 文獻探討 7 第一節 文化政策發展背景 7 第二節 文化產業化之內 涵 9 第三節 社會資本 23 第三章 研究方法 32 第一節 名詞釋義 32 第二節 研究對象 34 第三節 資料蒐集方法 35 第四節 資料 分析 36 第四章 研究對象背景 40 第一節 楓樹社區之源起 40 第二節 楓樹社區之地里位置簡介 41 第三節 楓樹社區之營造及 工作重點介紹 44 第四節 楓樹社區與其他社區之資源串聯 45 第五節 建構「社區永續平台」之計劃 48 第六節 楓樹社區行銷 宣傳策略 48 第七節 社區維護 49 第五章 研究分析 51 第一節 開放性譯碼 52 第二節 主軸譯碼 56 第三節 選擇性譯碼 65 第六 章 結論及建議 68 第一節 研究結論 68 第二節 研究貢獻 74 第三節 研究限制與後續研究之建議 76 參考文獻 78 附錄一 ：訪 談題綱 86 附錄二 ：初級語幹彙整 87 附錄三 ：開放性譯碼彙整 93 附錄四：訪問逐字稿 98
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