Government of Macao Special Administrative Region Statistics and Census Service
MICE STATISTICS
4T H QUARTER/2009
No. 4
The number of MICE (Meetings, Incentives, Conventions & Exhibitions) events held in various venues in Macao totalled 445 in the fourth quarter of 2009, up by 44% quarter-to-quarter, with 422 meetings & conferences (95% of total) and 23 exhibitions. Total number of participants and attendees rose by 7% from the third quarter to 232,353. The average duration of the MICE events increased from 2.0 days in the previous quarter to 2.1 days, with an average of 2.1 days for meetings & conferences and 2.6 days for exhibitions.
1. Principal Statistics on MICE Events by Type
Q4 2009 2009 Q4 2009 2009 Q4 2009 2009
Total 445 1 485 232 353 660 881 2.08 2.04
Meeting 422 1 405 40 572 134 864 2.05 1.97
Government Meeting 39 148 3 659 12 959 1.72 1.68
Association Meeting 123 364 15 434 42 927 1.41 1.43
Corporate Meeting 184 657 13 913 48 139 2.46 2.23
Conference 34 110 5 296 17 391 2.74 2.45
Incentive Meeting/Travel & Others 42 126 2 270 13 448 1.93 2.09
Exhibition/Expo 23 80 191 781 526 017 2.57 3.36
No. of Events No. of Participants Average Duration (day) Type
As regards subject of MICE events, the majority focused on Commerce, Trade & Management (158), Tourism & Culture (62) and Education & Training (60). Analyzed by type, most of the events were Corporate Meetings (184) and Association Meetings (123).
Banking &
Finance 8%
Others 11%
Information Technology
9%
Medical &
Health 9%
Education &
Training 13%
Tourism &
Culture 14%
Commerce,Trade
& Management 36%
Chart 1. MICE Events by Subject
MICE STATISTICS 4TH QUARTER/2009 DSEC No. 4
Government Meeting
9%
Association Meeting Corporate 28%
Meeting 41%
Conference 8%
Exhibition/
Expo 5%
Incentive Meeting/
Travel & Others 9%
There were 283 MICE events held in hotels, drawing a total of 146,529 participants and attendees.
Attendees to the 15 exhibitions reached 124,421 and the majority were attendees to the Macao International Trade and Investment Fair, accounting for 48% of the total.
Meanwhile, 162 MICE events were held in convention & exhibition centres and other conference venues, bringing in 85,824 participants and attendees, of which 8 exhibitions attracted 67,360 attendees.
For the whole year of 2009, a total of 1,485 MICE events were held in Macao, with an average duration of 2.0 days, attracting 660,881 participants and attendees. In respect to the subject and attendees of MICE events, those related to Commerce, Trade & Management accounted for 33% and 58% of the total; besides, exhibition event had the longest average duration, at 3.4 days.
Chart 2. MICE Events by Type
No.4 DSEC 4TH QUARTER/2009 MICE STATISTICS
Methodology
Coverage of the quarterly MICE statistics comprises about 50 three-star to five-star hotels, major convention & exhibition centres and other conference venues. For data collection, respondents could return the completed questionnaire to the visiting enumerators, or download the questionnaires from
“Survey Corner” of the Statistics and Census Service website and upload the respective form upon completion.
Glossary
Government Meeting: An event at which attendees are civil servants, government officials or service providers to governmental entities.
Association Meeting: An event initiated by an association.
Corporate Meeting: Gathering of employees or representatives of a commercial organisation. Usually, attendance is required and travel, room and most meal expenses are paid for by the organisation.
Conference: An event used by any organisation to meet and exchange views, convey a message, open a debate or give publicity to some area of opinion on a specific issue. No tradition, continuity or periodicity is required to convene a conference. Although not generally limited in time, conferences are usually of short duration with specific objectives.
Incentive Meeting/Travel: A management tool that uses an exceptional travel experience to motivate and/or recognise participants for increased levels of performance in support of other organisational tools.
Exhibition/Fair/Expo: 1) Display of products or promotional material for the purposes of public relations, sales and/or marketing; 2) An event at which products and services are displayed.
The primary activity of attendees is visiting exhibits on the show floor. These events focus primarily on business-to-business (B2B) relationship.
ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TEMA - 4o TRIMESTRE DE 2009 PRINCIPAL STATISTICS ON MICE EVENTS BY SUBJECT- 4TH QUARTER OF 2009
活動數目 No de eventos No. of Events
與會及入場人次 No de participantes No. of Participants
平均會期(日) Duração média (dias) Average Duration (day)
活動數目 No de eventos No. of Events
與會及入場人次 No de participantes No. of Participants
平均會期(日) Duração média (dias) Average Duration (day)
活動數目 No de eventos No. of Events
與會及入場人次 No de participantes No. of Participants
平均會期(日) Duração média (dias) Average Duration (day)
總數 Total 445 232 353 2.08 283 146 529 2.46 162 85 824 1.43
銀行及金融
Actividade bancária e financeira Banking & Finance
36
2 412 2.17 33 1 377 2.27 3 1 035 1.00
商業、貿易及管理 Comércio e gestão Commerce,Trade & Management
158
147 461 2.32 128 123 629 2.58 30 23 832 1.20
教育及培訓 Educação e formação Education & Training
60
7 076 1.73 16 1 103 3.06 44 5 973 1.25
資訊及科技 Tecnologia de informação Information Technology
38
22 337 2.53 27 1 498 2.93 11 20 839 1.55
醫療健康 Saúde Medical & Health
40
19 222 1.83 19 2 699 2.58 21 16 523 1.14
旅遊及文化 Turismo e cultura Tourism & Culture
62
24 955 2.00 49 12 368 1.76 13 12 587 2.92
其他 Outros Others
51
8 890 1.67 11 3 855 2.45 40 5 035 1.45 其他場地 Outros locais/Other Venues 3. 按主題劃分的會展活動主要統計 (2009年第4季)
總數 Total 酒店 Hotéis/Hotel
主題 Tema Subject
2. 按類型劃分的會展活動主要統計 (2009年第4季)
ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TIPO - 4o TRIMESTRE DE 2009 PRINCIPAL STATISTICS ON MICE EVENTS BY TYPE - 4TH QUARTER OF 2009
活動數目 No de eventos No. of Events
與會及入場人次 No de participantes No. of Participants
平均會期(日) Duração média (dias) Average Duration (day)
活動數目 No de eventos No. of Events
與會及入場人次 No de participantes No. of Participants
平均會期(日) Duração média (dias) Average Duration (day)
活動數目 No de eventos No. of Events
與會及入場人次 No de participantes No. of Participants
平均會期(日) Duração média (dias) Average Duration (day)
總數 Total 445 232 353 2.08 283 146 529 2.46 162 85 824 1.43
會議 422 40 572 2.05 268 22 108 2.46 154 18 464 1.34
Reunião Meeting
39 3 659 1.72 13 765 2.69 26 2 894 1.23
123 15 434 1.41 29 5 061 2.34 94 10 373 1.13
184 13 913 2.46 173 12 073 2.54 11 1 840 1.09
34 5 296 2.74 14 2 339 2.79 20 2 957 2.70
42 2 270 1.93 39 1 870 2.00 3 400 1.00
23 191 781 2.57 15 124 421 2.33 8 67 360 3.00
Exposição/exibição Exhibition/Expo
獎勵會議旅遊及其他 Reunião incentivo-viagem e outras Incentive Meeting/Travel & Others 展覽/博覽會
政府會議 Reunião do Governo Government Meeting 協會或組織會議
Reunião da associação/organização Association Meeting 公司會議 Reunião da sociedade Corporate Meeting 大型會議 Conferência Conference
其他場地 Outros locais/Other Venues
總數 Total 酒店 Hotéis/Hotel
類型 Tipo Type
4. 2009年按類型劃分的會展活動主要統計
ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TIPO - 2009 PRINCIPAL STATISTICS ON MICE EVENTS BY TYPE - 2009
活動數目 No de eventos No. of Events
與會及入場人次 No de participantes No. of Participants
平均會期(日) Duração média (dias) Average Duration (day)
活動數目 No de eventos No. of Events
與會及入場人次 No de participantes No. of Participants
平均會期(日) Duração média (dias) Average Duration (day)
活動數目 No de eventos No. of Events
與會及入場人次 No de participantes No. of Participants
平均會期(日) Duração média (dias) Average Duration (day)
總數 Total 1 485 660 881 2.04 932 315 280 2.35 553 345 601 1.53
1 405 134 864 1.97 893 74 760 2.36 512 60 104 1.29
148 12 959 1.68 42 2 973 2.31 106 9 986 1.42
364 42 927 1.43 100 15 949 2.10 264 26 978 1.18
657 48 139 2.23 590 38 176 2.36 67 9 963 1.04
110 17 391 2.45 54 8 287 3.00 56 9 104 1.93
126 13 448 2.09 107 9 375 2.27 19 4 073 1.05
80 526 017 3.36 39 240 520 2.18 41 285 497 4.49
其他場地 Outros locais/Other Venues
總數 Total 酒店 Hotéis/Hotel
類型 Tipo Type
會議 Reunião Meeting
獎勵會議旅遊及其他 Reunião incentivo-viagem e outras Incentive Meeting/Travel & Others 展覽/博覽會
Exposição/exibição Exhibition/Expo
政府會議 Reunião do Governo Government Meeting 協會或組織會議 Reunião da associação/organização Association Meeting 公司會議 Reunião da sociedade Corporate Meeting 大型會議 Conferência Conference
ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TEMA - 2009 PRINCIPAL STATISTICS ON MICE EVENTS BY SUBJECT- 2009
活動數目 No de eventos No. of Events
與會及入場人次 No de participantes No. of Participants
平均會期(日) Duração média (dias) Average Duration (day)
活動數目 No de eventos No. of Events
與會及入場人次 No de participantes No. of Participants
平均會期(日) Duração média (dias) Average Duration (day)
活動數目 No de eventos No. of Events
與會及入場人次 No de participantes No. of Participants
平均會期(日) Duração média (dias) Average Duration (day)
總數 Total 1 485 660 881 2.04 932 315 280 2.35 553 345 601 1.53
銀行及金融
Actividade bancária e financeira Banking & Finance
117
13 999 2.04 101 8 228 2.18 16 5 771 1.19
商業、貿易及管理 Comércio e gestão Commerce,Trade & Management
497
385 855 2.19 380 251 971 2.43 117 133 884 1.41
教育及培訓 Educação e formação Education & Training
211
24 947 1.59 81 4 529 2.05 130 20 418 1.30
資訊及科技 Tecnologia de informação Information Technology
164
109 215 2.56 104 6 744 3.04 60 102 471 1.73
醫療健康 Saúde Medical & Health
156
33 238 1.60 98 11 768 1.90 58 21 470 1.09
旅遊及文化 Turismo e cultura Tourism & Culture
215
62 374 2.15 127 20 056 2.08 88 42 318 2.25
其他 Outros Others
125
31 253 1.94 41 11 984 2.83 84 19 269 1.51 其他場地 Outros locais/Other Venues 5. 2009年按主題劃分的會展活動主要統計
總數 Total 酒店 Hotéis/Hotel
主題 Tema Subject
