MICE STATISTICS 3

Government of Macao Special Administrative Region Statistics and Census Service

MICE STATISTICS

3^{R D} QUARTER/2009

No. 3

In the third quarter of 2009, the number of MICE (Meetings, Incentives, Conventions &

Exhibitions) events held in various venues in Macao totalled 310 in the third quarter of 2009, down by 11% quarter-to-quarter, with 289 meetings & conferences (93% of total) and 21 exhibitions. Total number of participants and attendees soared by 2.8 times from the second quarter to 217,241, on account of a 659% surge of the attendees (192,642) to several large-scale exhibitions in the third quarter. The average duration of the MICE events increased from 1.8 days in the previous quarter to 2.0 days, with an average of 1.9 days for meetings & conferences and 3.5 days for exhibitions.

1. Principal Statistics on MICE Events by Type

As regards subject of MICE events, the majority focused on Commerce, Trade & Management (122), Tourism & Culture (48) and Education & Training (40). Analyzed by type, most of the events were Corporate Meetings (160) and Association Meetings (54).

Information Technology

12%

Others 3%

M edical & Health

9% Banking & Finance

8%

Commerce,Trade &

M anagement 39%

Tourism & Culture 16%

Education &

Training 13%

Chart 1. MICE Events by Subject

Q3 Q1 - Q3 Q3 Q1 - Q3 Q3 Q1 - Q3

Total 310 1 040 217 241 428 528 2.00 2.03

Meeting 289 983 24 599 94 292 1.89 1.93

Government Meeting 20 109 1 069 9 300 1.45 1.66

Association Meeting 54 241 5 741 27 493 1.37 1.44

Corporate Meeting 160 473 11 338 34 226 2.05 2.14

Conference 27 76 4 035 12 095 2.22 2.33

Incentive Meeting/Travel & Others 28 84 2 416 11 178 1.93 2.17

Exhibition/Expo 21 57 192 642 334 236 3.52 3.68

No. of Events No. of Participants Average Duration (day) Type

MICE STATISTICS 3^RD QUARTER/2009 DSEC No. 3

Association Meeting 17%

Conference Incentive Meeting/ 9%

Travel & Others 9%

Exhibition /Expo

7%

Corporate Meeting 52%

Government Meeting 6%

There were 216 MICE events held in hotels, of which 210 were meetings & conferences and 6 were exhibitions, drawing a total of 23,878 participants and attendees. Participants to meetings & conferences totalled 16,728 (70% of total) and attendees to the 6 exhibitions were 7,150.

Meanwhile, 94 MICE events were held in convention & exhibition centres and other conference venues, bringing in 193,363 participants and attendees, of which 15 exhibitions attracted 185,492 attendees.

In the first three quarters of 2009, a total of 1,040 MICE events were held in Macao, with an average duration of 2.0 days, attracting 428,528 participants and attendees. The average duration of the 983 meetings & conferences stood at 1.9 days, and number of participants totalled 94,292; in addition, average duration of the 57 exhibitions was 3.7 days, and the total number of attendees reached 334,236.

Chart 2. MICE Events by Type

No.3 DSEC 3^RD QUARTER/2009 MICE STATISTICS

Methodology

Coverage of the quarterly MICE statistics comprises about 50 three-star to five-star hotels, major convention & exhibition centres and other conference venues. Upon data collection, respondents could return the completed questionnaire to the visiting enumerators, or download the questionnaires from

“Survey Corner” of the Statistics and Census Service website and upload the respective form upon completion.

Glossary

Government Meeting: An event at which attendees are civil servants, government officials or service providers to governmental entities.

Association Meeting: An event initiated by an association.

Corporate Meeting: Gathering of employees or representatives of a commercial organisation. Usually, attendance is required and travel, room and most meal expenses are paid for by the organisation.

Conference: An event used by any organisation to meet and exchange views, convey a message, open a debate or give publicity to some area of opinion on a specific issue. No tradition, continuity or periodicity is required to convene a conference. Although not generally limited in time, conferences are usually of short duration with specific objectives.

Incentive Meeting/Travel: A management tools that uses an exceptional travel experience to motivate and/or recognise participants for increased levels of performance in support of other organizational tools.

Exhibition/Fair/Expo: 1) Display of products or promotional material for the purposes of public relations, sales and/or marketing; 2) An event at which products and services are displayed.

The primary activity of attendees is visiting exhibits on the show floor. These events focus primarily on business-to-business (B2B) relationship.

2. 按類型劃分的會展活動主要統計 (2009年第3季)

ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TIPO - 3^o TRIMESTRE DE 2009 PRINCIPAL STATISTICS ON MICE EVENTS BY TYPE - 3^RD QUARTER OF 2009

活動數目 N

de eventos No. of Events

與會及入場人次 N

de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day)

活動數目 N

de eventos No. of Events

與會及入場人次 N

de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day)

活動數目 N

de eventos No. of Events

與會及入場人次 N

de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day)

總數 Total

會議

Reunião Meeting

20 1 069 1.45 7 246 2.14 13 823 1.08

54 5 741 1.37 19 3 128 1.89 35 2 613 1.09

160 11 338 2.05 142 8 342 2.18 18 2 996 1.06

27 4 035 2.22 15 2 736 2.67 12 1 299 1.67

28 2 416 1.93 27 2 276 1.96 1 140 1.00

21 192 642 3.52 6 7 150 2.17 15 185 492 4.07

Exposição/exibição Exhibition/Expo

其他場地 Outros locais/Other Venues

總數 Total 酒店 Hotéis/Hotel

類型

獎勵會議旅遊及其他

Reunião incentivo-viagem e outras Incentive Meeting/Travel & Others

政府會議

Reunião do Governo Government Meeting

Reunião da associação/organização Association Meeting

公司會議

Reunião da sociedade

Corporate Meeting

Conferência

Conference

ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TEMA - 3^o TRIMESTRE DE 2009 PRINCIPAL STATISTICS ON MICE EVENTS BY SUBJECT- 3^RD QUARTER OF 2009

活動數目 N^o de eventos No. of Events

與會及入場人次 N^o de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day)

活動數目 N^o de eventos No. of Events

與會及入場人次 N^o de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day)

活動數目 N^o de eventos No. of Events

與會及入場人次 N^o de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day)

總數 Total

銀行及金融

Actividade bancária e financeira Banking & Finance

23 3 065 2.00 18 1 515 2.22 5 1 550 1.20

商業、貿易及管理 Comércio e gestão

Commerce,Trade & Management

122 113 342 1.94 92 11 668 2.18 30 101 674 1.20

教育及培訓 Educação e formação Education & Training

40 4 207 1.90 20 819 2.35 20 3 388 1.45

資訊及科技

Tecnologia de informação Information Technology

38 74 948 2.74 20 935 2.65 18 74 013 2.83

醫療健康 Saúde

Medical & Health

29 5 321 1.48 24 4 664 1.58 5 657 1.00

旅遊及文化 Turismo e cultura Tourism & Culture

48 4 965 1.90 37 4 115 2.05 11 850 1.36

其他場地 Outros locais/Other Venues 3. 按主題劃分的會展活動主要統計 (2009年第3季)

總數 Total 酒店 Hotéis/Hotel

主題

Tema

Subject

4.按類型劃分的會展活動主要統計 (2009年首3季)

ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TIPO - PRIMEIROS TRÊS TRIMESTRES DE 2009 PRINCIPAL STATISTICS ON MICE EVENTS BY TYPE - FIRST THREE QUARTERS OF 2009

第2季 2^O T

Q2 第3季

3^O T Q3

首3季 1^O T- 3^O T

Q1 - Q3 第2季

2^O T Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3 第2季

2^O T Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3 第2季

2^O T Q2

第3季 3^O T

Q3 首3季 1^O T- 3^O T

Q1 - Q3

第2季 2^O T

Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3 第2季

2^O T Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3

總數 Total 347 310 1 040 57 423 217 241 428 528 1.84 2.00 2.03 204 216 649 28 546 23 878 168 751 2.07 2.16 2.31

會議 328 289 983 32 047 24 599 94 292 1.76 1.89 1.93 194 210 625 16 900 16 728 52 652 2.08 2.16 2.31

Reunião Meeting

47 20 109 4 753 1 069 9 300 1.17 1.45 1.66 14 7 29 1 329 246 2 208 1.14 2.14 2.14

94 54 241 9 591 5 741 27 493 1.45 1.37 1.44 23 19 71 3 983 3 128 10 888 1.83 1.89 2.00

131 160 473 8 274 11 338 34 226 1.97 2.05 2.14 116 142 417 6 813 8 342 26 103 2.09 2.18 2.29

24 27 76 4 074 4 035 12 095 2.50 2.22 2.33 14 15 40 1 616 2 736 5 948 3.00 2.67 3.08

32 28 84 5 355 2 416 11 178 2.09 1.93 2.17 27 27 68 3 159 2 276 7 505 2.30 1.96 2.43

19 21 57 25 376 192 642 334 236 3.37 3.52 3.68 10 6 24 11 646 7 150 116 099 1.90 2.17 2.08

Exposição/exibição Exhibition/Expo

第2季 2^O T

Q2 第3季

3^O T Q3

首3季 1^O T- 3^O T

Q1 - Q3 第2季

2^O T Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3 第2季

2^O T Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3

總數 Total 143 94 391 28 877 193 363 259 777 1.52 1.63 1.57

會議 134 79 358 15 147 7 871 41 640 1.28 1.16 1.27

Reunião Meeting

33 13 80 3 424 823 7 092 1.18 1.08 1.49

71 35 170 5 608 2 613 16 605 1.32 1.09 1.21

15 18 56 1 461 2 996 8 123 1.07 1.06 1.04

10 12 36 2 458 1 299 6 147 1.80 1.67 1.50

5 1 16 2 196 140 3 673 1.00 1.00 1.06

總數 Total 酒店 Hotéis/Hotel

類別 Tipo Type

類別 Tipo Type 獎勵會議旅遊及其他 Reunião incentivo-viagem e outras Incentive Meeting/Travel & Others 展覽/博覽會

政府會議 Reunião do Governo Government Meeting 協會或組織會議 Reunião da associação/organização Association Meeting 公司會議 Reunião da sociedade Corporate Meeting 大型會議 Conferência Conference

其他場地 Outros locais/Other Venues 活動數目

N^o de eventos No. of Events

與會及入場人次 N^o de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day)

獎勵會議旅遊及其他 Reunião incentivo-viagem e outras Incentive Meeting/Travel & Others 政府會議

Reunião do Governo Government Meeting 協會或組織會議 Reunião da associação/organização Association Meeting 公司會議 Reunião da sociedade Corporate Meeting 大型會議 Conferência Conference

與會及入場人次 N^o de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day) 活動數目

N^o de eventos No. of Events

與會及入場人次 N^o de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day)

活動數目 N^o de eventos No. of Events

5. 按主題劃分的會展活動主要統計 (2009年首3季)

ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TEMA - PRIMEIROS TRÊS TRIMESTRES DE 2009 PRINCIPAL STATISTICS ON MICE EVENTS BY SUBJECT - FIRST THREE QUARTERS OF 2009

第2季 2^O T

Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3

第2季 2^O T

Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3

第2季 2^O T

Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3

第2季 2^O T

Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3

第2季 2^O T

Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3

第2季 2^O T

Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3

總數 Total 347 310 1 040 57 423 217 241 428 528 1.84 2.00 2.03 204 216 649 28 546 23 878 168 751 2.07 2.16 2.31

銀行及金融

Actividade bancária e financeira Banking & Finance

31 23 81 5 537 3 065 11 587 2.35 2.00 1.99 30 18 68 4 737 1 515 6 851 2.37 2.22 2.13

商業、貿易及管理 Comércio e gestão

Commerce,Trade & Management

105 122 339 13 023 113 342 238 394 1.97 1.94 2.13 78 92 252 10 521 11 668 128 342 2.27 2.18 2.35

教育及培訓 Educação e formação Education & Training

52 40 151 5 166 4 207 17 871 1.46 1.90 1.53 25 20 65 1 598 819 3 426 1.64 2.35 1.80

資訊及科技 Tecnologia de informação Information Technology

40 38 126 8 209 74 948 86 878 1.88 2.74 2.57 22 20 77 1 776 935 5 246 2.41 2.65 3.08

醫療健康 Saúde Medical & Health

41 29 116 3 423 5 321 14 016 1.22 1.48 1.52 19 24 79 1 461 4 664 9 069 1.37 1.58 1.73

旅遊及文化 Turismo e cultura Tourism & Culture

60 48 153 14 753 4 965 37 419 1.95 1.90 2.21 21 37 78 2 134 4 115 7 688 1.90 2.05 2.28

其他 Outros

18 10 74 7 312 11 393 22 363 2.33 2.20 2.14 9 5 30 6 319 162 8 129 1.67 2.20 2.97

第2季 2^O T

Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3

第2季 2^O T

Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3

第2季 2^O T

Q2

第3季 3^O T

Q3

首3季 1^O T- 3^O T

Q1 - Q3

總數 Total 143 94 391 28 877 193 363 259 777 1.52 1.63 1.57

銀行及金融

Actividade bancária e financeira Banking & Finance

1 5 13 800 1 550 4 736 2.00 1.20 1.23

商業、貿易及管理 Comércio e gestão

Commerce,Trade & Management

27 30 87 2 502 101 674 110 052 1.11 1.20 1.48

教育及培訓 Educação e formação Education & Training

27 20 86 3 568 3 388 14 445 1.30 1.45 1.33

資訊及科技

酒店 Hotéis/Hotel 與會及入場人次

N^o de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day)

活動數目 N^o de eventos No. of Events

與會及入場人次 N^o de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day)

與會及入場人次 N^o de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day) 活動數目

N^o de eventos No. of Events 主題

Tema Subject

主題 Tema Subject

其他場地 Outros locais/Other Venues 活動數目

N^o de eventos No. of Events

總數 Total

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