MICE STATISTICS 1

Government of Macao Special Administrative Region Statistics and Census Service

MICE STATISTICS

1^{S T} QUARTER/2010

No. 1

Official Statistics. Reproduction of these data is allowed provided the source is quoted.

Statistics and Census Service

Alameda Dr. Carlos d’Assumpção, No. 411-417, Dynasty Plaza, 17^th floor, Macao Tel: 8399 5311 Fax: 2830 7825 Printed in May 2010

E-mail: info@dsec.gov.mo Website: www.dsec.gov.mo

The number of MICE (Meetings, Incentives, Conventions & Exhibitions) events held in various venues in Macao totalled 397 in the first quarter of 2010, up by 4% year-on-year, attributable to an increase in the number of meetings & conferences held (+22). The average duration of MICE events increased from 2.0 days in the first quarter of 2009 to 2.3 days; however, marked decrease in the number of exhibitions caused the total number of participants and attendees to fall substantially by 39%

year-on-year to 92,737.

1. Principal Statistics on MICE Events by Type

Q1 2009 ^r Q1 2010 Q1 2009 ^r Q1 2010 Q1 2009 ^r Q1 2010

Total 381 397 151 744 92 737 2.04 2.31

Meeting 365 387 35 826 36 692 1.96 2.28

Government Meeting 42 45 3 478 2 519 1.33 1.22

Association Meeting 92 94 10 061 8 585 1.47 1.36

Corporate Meeting 181 184 14 594 15 464 2.19 2.66

Conference 25 25 3 986 5 285 2.28 4.44

Incentive Meeting/Travel & Others 25 39 3 707 4 839 2.84 2.54

Exhibition/Expo 16 10 115 918 56 045 3.88 3.60

r Revised figures

No. of Events No. of Participants Average Duration (day) Type

A total of 10 exhibitions were held in the first quarter of 2010, down by 6 year-on-year, with the average duration dropping by 0.3 day to 3.6 days and the number of attendees decreasing notably by 52%

to 56,045. Meanwhile, number of meetings & conferences rose by 22 year-on-year to 387; the average duration stood at 2.3 days, up by 0.3 day, and the number of participants increased by 2% to 36,692.

As regards subject of MICE events, the majority focused on Commerce, Trade & Management (153), Travel & Tourism (47) and Banking & Finance (40), up by 49%, 57% and 48% respectively year-on-year. Analyzed by type, most of the events were Corporate Meetings (184), Association Meetings (94) and Government Meetings (45).

MICE STATISTICS 1^ST QUARTER/2010 DSEC No. 1

Commerce,Trade &

Management 38%

Others

8% Banking &

Finance 10%

Education &

Training 10%

IT & Other Technology

10%

Judiciary

& Law 2%

Culture &

Arts 4%

Medical &

Health 6%

Travel &

Tourism 12%

There were 257 MICE events held in hotels, up by 29 year-on-year, with 249 meetings &

conferences and 8 exhibitions. The average duration rose from 2.5 days in the first quarter of 2009 to 2.9 days, drawing a total of 75,816 participants and attendees, of which 50,845 (67% of total) were attendees to the 8 exhibitions.

Meanwhile, 140 MICE events were held in convention & exhibition centres and other conference venues, down by 13 year-on-year, consisting of 138 meetings & conferences and 2 exhibitions. The average duration decreased from 1.4 days in the first quarter of 2009 to 1.2 days, bringing in a total of 16,921 participants and attendees.

Conference 6%

Corporate Meeting

46%

Government Meeting 11%

Association Meeting 24%

Incentive Meeting/

Travel & Others 10%

Exhibition/

Expo 3%

Chart 2. MICE Events by Type Chart 1. MICE Events by Subject

No.1 DSEC 1^ST QUARTER/2010 MICE STATISTICS

Methodology

Coverage of the quarterly MICE statistics comprises about 50 three-star to five-star hotels, major convention & exhibition centres and other conference venues. For data collection, respondents could return the completed questionnaire to the visiting enumerators, or download the questionnaires from

“Survey Corner” of the Statistics and Census Service website and upload the respective form upon completion.

Glossary

Government Meeting: An event at which attendees are civil servants, government officials or service providers to governmental entities.

Association Meeting: An event initiated by an association.

Corporate Meeting: Gathering of employees or representatives of a commercial organisation. Usually, attendance is required and travel, room and most meal expenses are paid for by the organisation.

Conference: An event used by any organisation to meet and exchange views, convey a message, open a debate or give publicity to some area of opinion on a specific issue. No tradition, continuity or periodicity is required to convene a conference. Although not generally limited in time, conferences are usually of short duration with specific objectives.

Incentive Meeting/Travel: A management tool that uses an exceptional travel experience to motivate and/or recognise participants for increased levels of performance in support of other organizational tools.

Exhibition/Expo: 1) Display of products or promotional material for the purposes of public relations, sales and/or marketing; 2) An event at which products and services are displayed. The primary activity of attendees is visiting exhibits on the show floor. These events focus primarily on business-to-business (B2B) relationship.

會議及展覽統計 ESTATÍSTICAS DO SECTOR DAS CONVENÇÕES E EXPOSIÇÕES MICE STATISTICS

2010 年第 1 季

1º TRIMESTRE DE 2010

1^ST QUARTER/2010

統計暨普查局 DSEC

DSEC

1 號刊 Nº 1

No. 1

2.按類型劃分的會展活動主要統計 (2010年第1季) ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TIPO - 1o TRIMESTRE DE 2010 PRINCIPAL STATISTICS ON MICE EVENTS BY TYPE - 1ST QUARTER OF 2010 活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day)

活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day)

活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day)

總數

會議

3 65 35 826 1.96 2 20 19 004 2.50 1 4 5 16 822 1.14

3 87 36 692 2.28 249 24 971 2.91 138 11 721 1.14

42 3 478 1.33 8 633 2.63 34 2 845 1.03

45 2 519 1.22 4 304 3.00 41 2 215 1.05

92 10 061 1.47 29 3 777 2.21 63 6 284 1.13

94 8 585 1.36 15 2 402 2.60 79 6 183 1.13

1 81 14 594 2.19 158 10 928 2.37 23 3 666 1.00

1 84 15 464 2.66 177 14 154 2.72 7 1 310 1.14

25 3 986 2.28 11 1 596 3.73 14 2 390 1.14

25 5 285 4.44 14 3 272 6.64 11 2 013 1.64

25 3 707 2.84 14 2 070 3.57 11 1 637 1.91

39 4 839 2.54 39 4 839 2.54 - - -

展覽 /博覽 會

16 115 918 3.88 8 97 303 2.25 8 18 615 5.50

10 56 045 3.60 8 50 845 4.00 2 5 200 2.00

- 絕對數值為零 Valor absoluto igual a zero Absolute value equals zero

協會或組織會議 公司會議 Incentive Meeting/Travel & Others

Government Meeting Conference

大型會議

其他場地 Outros locais/Other Venues 政府會議 Association Meeting

類型 Tipo Type

總數 Total Reunião incentivo-viagem e outras

酒店 Hotéis/Hotel 獎勵會議旅遊及其他

Reunião do Governo Reunião da associação/organização Reunião da sociedade Conferência

Corporate Meeting

1 號刊

Nº 1

No. 1

統計暨普查局

DSEC DSEC

2010 年第 1 季

1º TRIMESTRE DE 2010 1^ST QUARTER/2010

會議及展覽統計

ESTATÍSTICAS DO SECTOR DAS CONVENÇÕES E EXPOSIÇÕES MICE STATISTICS

3. 按主 題劃分 的會展 活動 主要統 計 (2010 年第 1 季 )

活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day)

活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day) 總數 Total2009r381 151 744 2.04 228 116 307 2.49 153 35 437 1.37 2010397 92 737 2.31 257 75 816 2.94 140 16 921 1.16 變動 / Variação / Change (%)4.2-38.913.212.7-34.818.1-8.5-52.3-15.3 銀行及金融200927 2 985 1.5620 599 1.70 7 2 386 1.14 Actividades bancária e financeira201040 4 056 2.9837 3 026 3.14 3 1 030 1.00 Banking & Finance變動 / Variação / Change (%)48.135.991.085.0405.284.7-57.1-56.8-12.3 商業、貿易及管理2009r103 111 343 2.2277 105 745 2.61 26 5 598 1.08 Comércio e gestão2010153 60 478 2.47112 58 642 3.00 41 1 836 1.02 Commerce,Trade & Management變動 / Variação / Change (%)48.5-45.711.345.5-44.514.957.7-67.2-5.6 教育及培訓2009r58 6 398 1.3120 1 009 1.45 38 5 389 1.24 Educação e treino201039 3 443 1.3815 707 1.60 24 2 736 1.25 Education & Training變動 / Variação / Change (%)-32.8-46.25.3-25.0-29.910.3-36.8-49.20.8 資訊及其他科技2009r48 3 721 2.4435 2 535 2.94 13 1 186 1.08 Informática e outras tecnologias201039 3 190 3.0029 2 431 3.66 10 759 1.10 IT & Other Technology變動 / Variação / Change (%)-18.8-14.323.0-17.1-4.124.5-23.1-36.01.9 醫療健康200946 5 272 1.8036 2 944 2.03 10 2 328 1.00 Saúde201024 5 851 2.4614 4 760 3.36 10 1 091 1.20 Medical & Health變動 / Variação / Change (%)-47.811.036.7-61.161.765.5--53.120.0 旅遊200930 7 335 2.0316 1 356 2.88 14 5 979 1.07 Turismo 201047 10 475 2.4336 4 444 2.81 11 6 031 1.18 Travel & Tourism變動 / Variação / Change (%)56.742.819.7125.0227.7-2.4-21.40.910.3 文化及藝術200913 10 321 4.312 38 1.50 11 10 283 4.82 Cultura e artes201014 2 430 1.366 1 403 1.33 8 1 027 1.38 Culture & Arts變動 / Variação / Change (%)7.7-76.5-68.4200.03592.1-11.3-27.3-90.0-71.4 司法及法律200912 711 1.42 2 45 3.00 10 666 1.10 Justiça e direito20109 819 1.44 2 229 3.00 7 590 1.00 Judiciary & Law變動 / Variação / Change (%)-25.015.21.4-408.9--30.0-11.4-9.1 其他2009r44 3 658 2.20 20 2 036 3.65 24 1 622 1.00 Outros 201032 1 995 1.416 174 2.00 26 1 821 1.27 Others變動 / Variação / Change (%)-27.3-45.5-35.9-70.0-91.5-45.28.312.327.0 r 修訂數字 Dado revisto Revised figures

其他場地 Outros locais/Other Venues 主題 Tema Subject

總數 Total酒店 Hotéis/Hotel - 絕對數值為零 Valor absoluto igual a zero Absolute value equals zero