Accession number:20085011781887
Title: An agent-based internet advertising system by using PULL mechanism
Authors:Hong, Zeng-Wei (1); Chin, Kai-Yi (2); Yi, Ping Liou (2); Lin, Jim-Min (2); Wu, Chin-Hsien (3)
Author affiliation:(1) Dept. of Computer Science and Information Engineering, Asia University, Taiwan; (2) Dept. of Information Engineering and Computer Science, Feng-Chia University, Taiwan;
(3) Dept. of Electronic Engineering, National Taiwan University of Science and Technology, Taiwan
Corresponding author:Hong, Z.-W.
(stewart@asia.edu.tw)
Source title:Proceedings - International Symposium on Information Technology 2008, ITSim
Abbreviated source title:Proc. - Int. Symp. Inf. Technol., ITSim Volume:1
Monograph title:Proceedings - International Symposium on Information Technology 2008, ITSim
Issue date:2008
Publication year:2008 Article number:4631533 Language:English
ISBN-13:9781424423286
Document type:Conference article (CA)
Conference name:International Symposium on Information Technology 2008, ITSim
Conference date:August 26, 2008 - August 29, 2008 Conference location:Kuala Lumpur, Malaysia
Conference code:74115 Sponsor:IEEE
Publisher:Inst. of Elec. and Elec. Eng. Computer Society, 445 Hoes Lane - P.O.Box 1331, Piscataway, NJ 08855-1331, United States Abstract:This study is aimed to investigate how to apply PULL mechanism in an agent-based Internet advertising system. In this pull mechanism, consumers are able to actively announce
requirements. Therefore, advertisers are easier to find and analyze potential consumers for designing appropriate ads. This study also
proposes an agent-based Internet advertising system which consists of multiple software agents to accomplish this pull mechanism.
There are personal agents for consumers to release requirements and request promotion of advertisers actively. To attract consumers, this system supports advertisers to script animated conversational agents for expressively interacting with consumers. In order to demonstrate this study, an experimental system, e-novel advisor system, is also described in this paper. © 2008 IEEE.
Number of references:12 Main heading:Software agents
Controlled terms:Agents - Information retrieval systems - Information technology - Internet - World Wide Web
Uncontrolled terms:Animated conversational agents - Experimental systems - Internet advertisings - Personal agents - System supports Classification code:903 Information Science - 804.2 Inorganic
Compounds - 804.1 Organic Compounds - 803 Chemical Agents and Basic Industrial Chemicals - 903.3 Information Retrieval and Use - 723.5 Computer Applications - 718 Telephone Systems and Related Technologies; Line Communications - 717 Optical Communication - 716 Telecommunication; Radar, Radio and Television - 723 Computer Software, Data Handling and Applications
DOI:10.1109/ITSIM.2008.4631533 Database:Compendex
Compilation and indexing terms, Copyright 2009 Elsevier Inc.
