A. Basic information A1. Gender

(1)

A. Basic information

A1. Gender：□(01) male □(02) female A2. When were you born? R.O.C. year __________

A3. Where were you born?

□(01) Keelung City □(02) Taipei City □(03) New Taipei City

□(04) Taoyuan County □(05) Hsinchu County □(06) Hsinchu City

□(07) Miaoli County □(08) Nantou County □(09) Taichung City

□(10) Changhua County □(11) Yunlin County □(12) Chiayi County

□(13) Chiayi City □(14) Tainan City □(15) Kaohsiung City

□(16) Pingtung County □(17) Yilan County □(18) Hualien County

□(19) Taitung County □(20) Penghu County □(21) Kinmen County

□(22) Lienchiang County □(88) Other(please specify)_________

□(99) Don’t know

A4. Is your current residential address your permanent address?

□(01) Yes Please skip to question A6. □(02) No A5. What is your permanent address？

(01) Keelung City, ______ District, ______Village (02) Taipei City, ______ District, ______Village (03) New Taipei City, ______ District,

______Village

(04) Taoyuan City, ______ District, ______Village (05) Hsinchu County, ______ City (Township),

______Village

(06) Hsinchu City, ______ City (Township), ______Village

(07) Miaoli County, ______ City (Township), ______Village

(08) Nantou County, ______ City (Township), ______Village

(09) Taichung City, ______ District, ______ Village (10) Changhua County, ______ City (Township), ______Village

(11) Yunlin County, ______ City (Township), ______ Village

(12) Chiayi County, ______City (Township), ______Village

(13) Chiayi City, ______ District, ______ Village (14) Tainan City, ______ District, ______Village (15) Kaohsiung City, ______ District, ______

Village

(16) Pingtung County, ______ City (Township), ______Village

(17) Yilan County, ______ City (Township), ______ Village

(18) Hualien County, ______ City (Township), ______Village

(19) Taitung County, ______ City (Township), ______ Village

(20) Penghu County, ______ City (Township), ______Village

(21) Kinmen County, ______ City (Township), ______Village

(22) Lienchiang County, ______City (Township), ______Village

(88) Other (please specify) ______ (99) Don’t know

(2)

A6.What is your father’s ethnic background? (Please select one)(Based on his ethnic background) (Select one of the following)

□(01) Fukienese/Hoklo of Taiwan

□(02) Hakka of Taiwan

□(03) Mainlander

□(04) Spouse from Mainland China

□(05) Aborigine

□(06) New Resident/Immigrant

□(88) Other (Please specify)

A7.What is your mother’s ethnic background? (Please select one)(Based on her ethnic background)

□(01) Fukienese/Hoklo of Taiwan

□(02) Hakka of Taiwan

□(03) Mainlander

□(04) Spouse from Mainland China

□(05) Aborigine

□(06) New Resident/Immigrant

□(88) Other (Please specify) A8.What is your current marital status?

□(01) Single and never married

□(02) Married

□(03) Cohabiting

□(04) Divorced or separated

□(05) Widowed

□(88) Other (Please specify)

A9.What is your education level? (Including have attended or still attending)

□(01) none

□(02) self-study

□(03) elementary school

□(04) junior high school

□(05) vocational junior high school

□(06) senior high school(general class)

□(07) senior high school(vocational class)

□(08) vocational senior high school

□(09) cadet school

(3)

□(12) three-year junior college

□(13) Military/police junior college (one year)

□(14) Military/police junior college (two years)

□(15) open junior college

□(16) open university

□(17) Military/police college

□(18) Institute of technology

□(19) university

□(20) master’s degree

□(21) doctorate degree

□(88) other (Please specify)

(4)

B. Media Behavior (Interpersonal and communication)

B1. Do you typically use a computer, tablet, or mobile phone to surf the Internet (usage includes: Line, bus information and transit system app, and video streaming)?

□(01) Yes □(02) No B2a. Do you have a cell phone?

□(01)Yes □(02)No

B3a. How many people do you regularly discuss important personal issues or concerns with?

_______ persons

B3b. How many people do you usually come into contact with each day (including nodding, greeting, talking, phoning, writing letters, using Facebook, using Line ,and through the Internet, including people you don’t know)? _______ persons If your answer for B3b is 0, please skip to B4.

B3c. Out of the people you come into contact with each day, how many of them are met face to face (including nodding, greeting, talking, including people you don’t know)? _______ persons If your answer for B3c is 0, please skip to B3e.

B3d. Of those who come “face-to-face” with you, roughly how many are you actually acquainted with?

□(01) Almost all of them

□(02) Most of them

□(03) About half of them

□(04) Some of them

□(05) Almost none of them

B3e. Among the people you come into contact with each day, how many of them are contacted through the Internet (including using Facebook, using Line, via online games or online comment sections,

including people you don’t know) _______ persons

If your answer for B1 is 2, please skip this question. If your answer for B3e is 0, please skip to B4.

B3f. Of those whom you encounter “online”, roughly how many are you actually acquainted with?

□(01) Almost all of them

□(02) Most of them

□(03) About half of them

□(04) Some of them

□(05) Almost none of them

(5)

B4. Depending on your work or school , the following questions will focus on how much time you spend interacting with others via one of the following ways (including face-to-face encounters, phone calls, messaging apps, and emails).

(1) Now, please think about how you interact with others face-to-face every day.

Work or school related How much time do you spend interacting with others face-to-face because of work or school every day?

___hour(s)___minute(s) Not related to work or

school

Aside from work or school, how much time do you spend interacting with others face-to-face every day?

___hour(s)___ minute(s)

Total ___hour(s)___ minute(s)

(2) Now, please think about how you interact with others via messaging apps every day.

Work or school related How much time do you spend interacting (including using stickers, texts, voice messages and video calls) with others via messaging apps (such as Line, Skype, Facebook Messenger, and FaceTime) because of work or school every day?

___hour(s)___minute(s) If your answer for B1 is 2, please skip this question

Not related to work or school

Aside from work or school, how much time do you spend interacting (including using stickers, texts, voice messages and video calls) with others via messaging apps (such as Line, Skype, Facebook Messenger, and FaceTime) every day?

___hour(s)___minute(s) If your answer for B1 is 2, please skip this question

Total ___hour(s)___minute(s)

(3) Now, please think about how you interact with others via phone calls (either landline or mobile, including text messages and voice mails but not messaging apps like Line and FaceTime) every day.

Work or school related How much time do you spend interacting with others via phone calls (either landline or mobile, including text messages and voice mails but not messaging apps like Line and FaceTime) because of work or school every day?

___hour(s)___minute(s) Not related to work or

school

Aside from work or school, how much time do you spend

interacting with others via phone calls (either landline or mobile, including text messages and voice mails but not messaging apps like Line and FaceTime) every day?

___hour(s)___minute(s)

Total ___hour(s)___minute(s)

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C. Media Behavior (Newspaper)

C1a.How many days a week do you read the newspaper (printed newspaper only)?

□(00) 0 day Skip to C3a. □(01) ____ day(s)

C1b.On the days that you do read (printed) newspaper, how much time do you spend on reading it a day?

___hour(s) ___minute(s)

C1c.What newspapers do you most often read? (You may choose more than one answer) (please show tablet)

□(01) Liberty Times □(02) Apple Daily □(03) United Daily News

□(04) China Times □(05) Economic Daily News □(06) Commercial Times

□(07) United Evening News □(08) Sharp Daily

□(13) Keng Sheng Daily News(Hualien County) (Taitung County)

□(09) Upaper □(12) Merit Times

□(36) EpochTimes □(10) China Daily News (Tainan City)

□(14) Mandarin Daily News □(17) Want Daily

□(11) Taiwan Times (Kaohsiung City) □(15) Youth Daily News

□(19) Taipei Times □(41) Taiwan Times □(42) Digitimes

□(43) Taiwan News □(28) Eastern Daily News (Hualien County)

□(35) TSSD News □(16) China Post

□(20) Matsu Daily News □(21) Kinmen Daily News

□(22) The Commons Daily(Kaohsiung City)

□(26) Taichung Times (Taichung City)

□(30) GBO (Chiayi County) (Chiayi City) □(31) Taiwan Church News

□(32) Christian Tribune □(33) Catholic Weekly

□(34) CF News □(37) Madarin Weekly Magazine

□(38) Lihpao Daily

□(40) Metro Times

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C2. What topics do you most often read in a newspaper (printed newspaper only)? (You may choose more than one answer) (please show tablet)

News

□(01) Local news

□(02)

International news

□(03) Weather forecasts

□(04) Commentaries or letters to the

editor

□(05) Transportation and traffic

□(36) Political news

□(40)Mainland news

□(41)Front page Consumer,

finances and investment

□(06) Shopping

□(07)Travel □(08)Stock market and finance

□(09)Food

Leisure and Entertainment

□(10) Entertainment

□(14) quiz show（e.g., Sudoku, puzzle competition or film）

Family, Sports ,or Medicine

□(16) Family life □(18)Sports □(19) Medicine and health Arts and

Culture

□(20) Art-related or cultural reports

□(21)Literature and novels

□(22) Religion

□(23) Divination and Feng-shui

Education and Knowledge

□(26) Computers and technology

□(29) Education and learning (e.g., languages)

□(30) Political propaganda

Other

□(32) Classified Ads

□(33) Management in business or marketing

□(88)

Other (please specify)_____

C3a. On average, how many days a week do you read news on the Internet (watching the news on websites or using apps)? If your answer for B1 is 2, please skip this question

□(00) 0 day Skip to D1a. □(01) ____day(s)

If your answer for B1 is 2, please skip this question

C3b. On the days that you read news on the Internet (watching the news on websites or using apps), how much time do you spend on reading it a day?

___hour (s) ___ minute(s)

(8)

If your answer for B1 is 2, please skip this question

C3c. What websites or apps do you use most frequently to read news? (You may choose more than one answer) (please show tablet)

□(24) Social media (such as Facebook and Twitter)

□(28) Messaging apps (such as Line Today and WeChat)

□(06) Yahoo! □(03) appledaily.com.tw □(21)ETtoday

□(07)Google □(26) Integrated online news apps (such as Taiwan TV and TW News)

□(01) udn.com □(02) chinatimes.com

□(04) Liberty Times Net □(05)Nownews

□(08) MSN

□(17) newtalk.tw □(19) The News Lens

□(09) PC Home □(23) PeoPo

□(16) Civilmedia @ Taiwan □(13) coolloud.org.tw

□(22) PNN □(11) lihpao.com

□(15) Environmental Information E-News □(14) News&Market

□(20)Wereport □(12) 4way.tw

□(10)BBS

□(25)CNN □(27) The Reporter

□(88) Other (please specify)__________

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D. Media Behavior (Magazines)

D1a. On average, how many days a month do you read magazines (printed magazines only)?

□(00) 0 day Skip to D2a. □(01) _____day(s)

D1b.On the days that you do read printed magazines, how much time do you spend on reading it a day?

___hour (s)___ minute(s)

D2a. On average, how many days a month do you read online magazines?

Skip this item if you have answered “2” to B1.

□(00)0 day Skip to D3. □(01)______day(s) Skip to E1 if D1a and D2a select 0 days.

D2b. On the days that you do read online magazines, how much time do you spend on reading it a day?

___hour (s) ___minute(s) Skip this item if you have answered “2” to B1.

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D3. What topics do you most often read about in magazines? (You may choose more than one answer) (please show tablet)

News

□(01) Local news

□(02) International news

□(04)

Commentaries or letters to the editor

Consumer, finances and

investment

□(06) Shopping

□(07) Travel

□(08) Stock market and Finance

□(09) Food

□(42) Fashion

□(45) Automobiles

□(50) Makeup Leisure and

Entertainment

□(10)

Entertainment(e.g., reality show)

□(12) music

□(43) Video games, comics Family,

Sports, or Medicine

□(16) Family life

□(18) Sports

□(19) Medicine and health

□(44) Pets

Arts and Culture

□(21) Literature and novels

□(22) Religion

□(23) Divination and Feng- shui

□(24) Classical music

Education and Knowledge

□(26)

IT and Computer Science

(photography)

□(51)

Knowledge (such as science, ecology, geography, and history)

□(28) Academic research

□(29) Education and learning

□(30) Public

Administration

□(31) Policy

Other

□(33) Management in business or marketing

□(88)

Other (Please specify)_______

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E. Media Behavior (Radio)

E1. On average, how many days a week do you listen to the radio (Including: Listening online. Listening while you work on something else also counts)?

□(00) 0 day Skip to F1. □(01) ______day(s)

E2. On the days that you do listen to the radio, how much time do you spend on listening to it a day?

___hour (s)___minute(s)

(12)

E3. What types of radio programs do you listen to most often? (You may choose more than one answer) (please show tablet)

News

□(01) Local news

□(04) Commentary talk shows (e.g., call-in programs to discuss the most recent social issues)

□(05)

Transportation and traffic

□(47) Instant news Consumer,

finances and investment

□ (06) Shopping

□(07) Travel

□(08) Stock market and finance

□(09) Food

Leisure and Entertainment

□(12) Music

□(13)

Drama (e.g., radio drama, drama unit) Family,

Sports, or Medicine

□(16) Family life

□(17) Cartoons and children’s programs

□(18) Sports

□(19) Medicine and health

□(22) Religion

□(23) Divination and Feng-shui

□(25)

Shows about traditional arts (e.g., Chinese opera, Chinese music, folk arts and performances)

Education and Knowledge

□(26) IT and Computer Science

□(51) Scientific knowledge

□(30)

Education-related programs, Political propaganda, Public affairs

Other

□(33) Management in business or Marketing

□(88)

Other (Please specify)______

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F. Media Behavior (Television)

F1. On average, how many days a week (excluding weekends) do you watch TV?

□(00) 0 day Skip to F3. □(01) ____ day

F2. On the days (only weekdays) that you do watch TV, how much time do you spend on watching it a day?

___hour (s) ___ minute(s)

F3. On average, how many days do you watch TV on a weekend (Saturday and Sunday)?

□(00) 0 day Skip to F5. □(01) ____ day(s)

If you answered “0 day” for both F1 and F3, please skip to G1.

F4. On the days (only weekends) that you do watch TV, how much time do you spend on watching it a day?

___hour (s) ___minute(s)

F5. On average, how many days do you watch TV News in a week?

□(00) 0 day Skip to F8. □(01) _______ day(s)

F6. On the days that you do watch the news on TV, how much time do you spend on watching it a day?

F7. On what TV channels do you watch the news most often? (Please select one. Please refer options on the last page.) ( please show tablet)

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F8. Which of the following types of television program did you watch most often in the past month?

(multiple choice) (please show the tablet to interviewees)

News category options will not be shown here if the answer to F5 is “0.”

News

□(01) Local news

□(04)

Commentary talk shows (e.g., call-in programs to discuss the most recent social issues)

□(05) Transportation and traffic

□(47) Instant news

□(48) Sports news

Consumer, finances and investment

□(06) Shopping

□(07) Travel

□(09) Food

Leisure And Entertainment

□(10) Television programs

□(11) Entertainment TV shows

□(12) Music

□(13) Drama

□(14) Game show

□(15) Movie

□(37) TV series

□(55) Dance

□(22) Religion

□(23) Divination and Feng- shui

□(25) Shows about traditional arts (e.g., Chinese opera, Chinese music, folk arts and

performances)

□(26) IT and Computer Science

□(51) Knowledge

□(28) Academic Research

□(30) Education- related programs, political propaganda, public affairs

□(31) Policy

Other

□(33) Management in Marketing □(88) Other (Please specify) _________

(15)

G. Media Behavior (Drama)

G1. On average, how many days per week do you watch dramas? (Drama series, not including movies.

Streaming online and watching after download is also included. Genres may include local dramas, trendy dramas, Korean dramas, Japanese dramas, and TV series.)

(00) 0 day Skip to H1 (01) _______ day(s)

G2. On days when you watch drama series, how much time do you spend watching per day?

___hour (s)___minute(s)

G3. Which genre of drama series do you most often watch? (multiple choice)

□(01) Taiwanese local drama (such as Taste of Life and Spring Flower)

□(02) Taiwanese trendy drama (such as Swimming Battle and Love by Design)

□(03) Taiwanese mini series/single-episode dramas (such as The Teenage Psychic, A Boy Named Flora A, Dai Ai Dramas, and Golden Bell Dramas)

□(04) Mainland Chinese drama (such as Eternal Love, The Mystic Nine, and Prince of Lan Ling)

□(05) Korean drama (such as Descendants of the Sun and Guardian: The Lonely and Great God)

□(06) Japanese drama (such as The Full-Time Wife Escapist and Doctor-X)

□(07) European/US drama series (such as The Walking Dead and House of Cards, not including movies)

□(88) Other (Please specify) _________

G4. How do you mostly watch these drama series?

□(01) TV (including cable, network, and satellite)

□(02) MOD (digital set-top boxes)

□(03) Internet TV on your computer If your answer for B1 is 2, please skip this option

□(04) Streaming platforms on your computer If your answer for B1 is 2, please skip this option

□(05) Internet TV on your mobile devices If your answer for B1 is 2, please skip this option

□(06) Streaming platforms on your mobile devices If your answer for B1 is 2, please skip this option

□(88) Other (Please specify) _______

(16)

G5. Do you agree with the following statements?

Strongly disagree

Disagree Neither agree

nor disagree

Agree Strongly agree

(01) I watch dramas because I want to know more about the meaning of life, such as what’s important in my life and what I yearn for in life.

1□ 2□ 3□ 4□ 5□

(02) I watch dramas because I want to know more about the relationship I have with other people, such as my friends and family.

1□ 2□ 3□ 4□ 5□

(03) I watch dramas to make myself happy. 1□ 2□ 3□ 4□ 5□

(04) I watch dramas so that I have something to talk about with other people.

1□ 2□ 3□ 4□ 5□

(05) I like dramas that make me more reflective. 1□ 2□ 3□ 4□ 5□

(06) For me, the best dramas are ones that are entertaining. 1□ 2□ 3□ 4□ 5□

(07) If I don’t finish a drama series, I’ll wonder what the ending is. 1□ 2□ 3□ 4□ 5□

(08) Every day or every week, I look forward to the newest episode of my favorite drama.

1□ 2□ 3□ 4□ 5□

(09) Whenever I have time, I’ll start watching dramas that I haven’t caught up on.

1□ 2□ 3□ 4□ 5□

(10) When I watch dramas, I’m completely engrossed and forget about the world around me.

1□ 2□ 3□ 4□ 5□

(11) When I watch dramas, I’m immersed in the plot and feel almost as if I were one of the characters.

1□ 2□ 3□ 4□ 5□

(12) I talk about the plots of dramas I watch with people I know. 1□ 2□ 3□ 4□ 5□

(13) I talk about the plots of dramas I watch with people online. If your answer for B1 is 2, please skip this question

1□ 2□ 3□ 4□ 5□

(17)

H、Internet behavior

If you answered (02) to B1, please skip this set of questions.

H1. How many days per week on average do you surf the Internet using a computer (excluding the usage of mobile phones and tablets; only your Internet-surfing screen time)?

□(00) 0 days □(01) _______ days

H2. How many days per week on average do you surf the Internet using a tablet (only your Internet-surfing screen time)?

□(00) 0 days □(01) _______ days

H3. How many days per week on average do you surf the Internet using a mobile phone (only your Internet- surfing screen time)?

□(00) 0 days □(01) _______ days

(18)

H4. How long do you surf the Internet using the following devices per day on average? (Ask about work and leisure separately.)

Computer Tablet Mobile Phone

Work or school related

How long do you surf the Internet using a computer (excluding the usage of mobile phones and tablets;

only including your Internet-surfing screen time) for working and learning purposes every day?

___ hours ___ minutes Please skip this question if you answered (00) to H1

How long do you surf the Internet using a tablet (only including your Internet- surfing screen time) for working and learning purposes every day?

___ hours ___ minutes Please skip this question if you answered (00) to H2.

How long do you surf the Internet using a mobile phone (only including your-Internet surfing screen time) for working and learning purposes every day?

Not related to work or school

Excluding your working and learning time online, how long do you surf the Internet using a computer (excluding the usage of mobile phones and tablets;

only including your Internet-surfing screen time) for entertainment and leisure purposes every day on average?

Excluding your working and learning time online, how long do you surf the Internet using a tablet (only including your Internet- surfing screen time) for entertainment and leisure purposes every day on average?

Excluding your working and learning time online, how long do you surf the Internet using a mobile phone (only including your Internet-surfing screen time) for entertainment and leisure purposes every day on average?

Total ___hour (s)___minute(s) ___hour (s) ___minute(s) ___hour (s) ___minute(s) H5. How often do you engage in the following activities online?

Never Seldom Sometimes Often (01) How often do you receive and send e-mails? 1□ 2□ 3□ 4□

(02) How often do you search and browse information on the Internet?

1□ 2□ 3□ 4□

(03) How often to you transfer files online (e.g.,Dropbox, Google Drive, Sugersync , OneDrive ,Box.NET)?

1□ 2□ 3□ 4□

(19)

(04b) How often do you watch live streams? (Either by amateurs or celebrities and could be let’s plays or videos of eating, such as Yahoo TV, Jesse Tang’s Astrology Live Streams and Mickey Live Show)

1□ 2□ 3□ 4□

(04c) How often do you watch videos online using Video On Demand (such as iQiyi , Netflix, Line TV) platforms?

1□ 2□ 3□ 4□

(05) How often do you use dating or friendship websites or apps ?（e.g., BeeTalk、Paktor、iPair、Sweetring）？

1□ 2□ 3□ 4□

(06) How much money, on average, do you spend online every month? (Such as online shopping, online game-related purchases, downloading music or movies.) _______ NT dollars

(20)

H6. What kinds of information do you search for on the Internet? (You may choose more than one answer) (please show tablet)

News

□(01) Local news

□(04) Commentary talk shows

□(05) Transportat ion and traffic

□(34) Entertainme- nt news

□(40) Sports news

Finances and investment

□(06) Shopping

□(07) Travel

□(09) Food

Leisure and Entertainm

ent

□(10) Entertainment

□(11) Varity shows

□(12) Pop music

□(13) Drama (e.g.,radio drama, skits or soap operas)

□(14) Competition (racing) programs or quiz shows

□(15) Movies (including TV series)

□(44) Celebrity trends

□(54) Gossip

Family, Games, Sports, Medicine

□(18) Sports

□(19) Medical issue

□(41) games

□(16) Family life

Cartoons, Comics, Children’s Programs

□ □(42) Cartoons

□(22) Comic books

□(17) children’s programs

□(20) Art-related or cultural events

□(22) Religion

□(23) Astrology and divination

□(25) Shows about traditional arts(e.g., Chinese opera, Chinese music, folk arts and performan ces)

□(26) IT and

Computer Science

□(51) Knowledge

□(28) Academic research

□(30) Public affair

□(31) Law

servic e

□(43) Course Information

□(46) Language

□(52)

Comprehensive forums(e.g.,Eyny, TED)

Other

□(38) Pornograp hy

□(53) Dating sites

□(39) Search notices

□(45) Friend statuses or updates

□(32) Job opening s

□(57) House rental and buying

□(56) Digital maps

□(88)

Other (please specify) ____

(21)

HA. Multi-screen behavior

HA1. Which one of the following four activities do you most often engage in every day? (Select only one)

□(01) Watching TV If your answer for both F1 and F3 is 0, please skip this option

□(02) Using the Internet Skip to HA4. If your answer for B1 is 2, please skip this option

□(03) Reading newspapers Skip to HA6. If your answer for C1a is 0, please skip this option

□(04) Listening to the radio Skip to HA7. If your answer for E1 is 0, please skip this option HA2. How do you usually watch TV shows?

□(01) On TV

□(02) Online Skip to HA3b

HA3a. Which of the following do you also do at the same time? (You may choose more than one answer) If your answer for HA2 is 1, please skip this question

□(01) Watching TV online

□(02) Using the Internet on a computer

□(03) Using the Internet on a tablet

□(04) Using the Internet on a phone

□(05) Reading newspapers

□(06) Listening to the radio

□(07) Reading paper-based magazines

□(99) None of the above

HA3b. Which of the following do you also do at the same time? (You may choose more than one answer) If your answer for HA2 is 01, please skip this question

□(01) Watching TV shows on TV

(22)

HA4. How do you usually access the Internet? If your answer for HA1 is 01, please skip this question

□(01) Using a computer

□(02) Using a tablet Skip to HA5b

□(03) Using a cellphone Skip to HA5c

HA5a. Which of the following do you also do at the same time? (You may choose more than one answer) If your answer for HA1 is 01, please skip this question

HA5b. Which of the following do you also do at the same time? (You may choose more than one answer) If your answer for HA1 is 01, or if your answer for HA4 is 01, please skip this question

HA5c. Which of the following do you also do at the same time? (You may choose more than one answer) If your answer for HA1 is 01, or if your answer for HA4 is 01 or 02, please skip this question

(23)

HA6. Which of the following do you also do at the same time? (You may choose more than one answer) If your answer for HA1 is 01 or 02, please skip this question

HA7. Which of the following do you also do at the same time? (You may choose more than one answer)If your answer for HA1 is 01, 02 or 03, please skip this question

□(06) Reading paper-based newspaper

(24)

I. Media Evaluation

Next, we would like to ask you about your media use. Please be open and honest.

I1.How important are the following as sources of entertainment to you? (please select one)

□(01) Television If you answered “0” to F1 and F3, please skip this question.

□(02) Newspapers If you answered “0” to C1a, please skip this question.

□(03) Radio If you answered “0” to E1, please skip this question.

□(04) Magazines If you answered “0” to D1a and D2a, please skip this question.

□(05) Internet If you answered (02) to B1, please skip this question.

□(88) Other (please specify) _____

I2.When you want to get the latest information, which of the following media platforms do you rely on the most? (please select one)

□(04) Magazines If you answered “0” to D1 and D2, please skip this question.

□(88) Other (please specify) ____

I3. Which of the following is the most trustworthy source of information to you : the Internet, television, newspapers, radio, or magazines? (please select one)

□(04) Magazines If you answered “0” to D1 and D2, please skip this question.

I4. With 0 representing least credible, 100 representing the most credible, and 60 as passing, please rate the overall performance of news reporting of the following media. (please rate based on your general impressions. There are no correct answers)

(1) Television ______ Points (2) Newspapers _____ Points (3) Radio __________ Points (4) Magazines ______ Points

(25)

In the following questions, we would like to know your thoughts about the Taiwanese media. Please select the response that most closely matches what you think.

I5a. Regarding the content of news programs, what do you think is the most important problem facing the Taiwanese news programs today? (You may choose more than one answer) (please show tablet)

□(01) Gossip in news programs

□(02) News programs become sensationalized

□(03) News programs become commercialized

□(04) News content is homogenized (swarming)

□(05) Lack of neutrality in news reports

□(06) Every news program repeatedly reports the same news content

□(07) False news reports

□(08)too much negative report

□(09)lack of international new

□(10) not in-depth reporting

I5b.Regarding the content of non-news television programs (e.g., entertainment shows, dramas, and television series), what do you think is the most important problem facing the Taiwanese television programs today? (You may choose more than one answer) (please show tablet)

□(01) Lack of Taiwanese-made programs

□(02) Programs violate moral standards

□(03) Excessive amounts of product placement

□(04) Rating system is not implemented strictly

□(05) Low-quality television programs

□(06) Highly similar program content

(26)

J. Video games

J1a. On average, how many days in a week do you play video games (including mobile games, computer games, Facebook games, MMORPGs, VR games [that require headsets] and AR games [such as Pokémon Go])?

□(00) 0 day Skip to K1 □(01) _______day(s)

J1b. On days when you play video games (including mobile games, computer games, Facebook games, MMORPGs, VR games [that require headsets] and AR games [such as Pokémon Go]), how many hours do you play per day?

___hour(s)___ minute(s)

J1c. Which genres of games (including mobile apps) do you usually play? (You may choose more than one answer) (please show tablet)

□(01) MMORPG □(02) FPS

□(03) Action and adventure games □(04) Fighting games

□(05) Puzzle or leisure games (such as Candy Crush and other mini-games on Facebook)

□(06) Racing games

□(07) Sports games

□(08) Music

□(09) Casino or gambling games

□(10) VR games (that require headsets)

□(11) AR games (such as Pokémon Go)

□(12) MOBA

□(13) Card games

(27)

J2. How much do you agree with the following statements?

Strongly disagree

Disagree Neither agree nor

disagree

(01) You feel addicted to certain a game. 1□ 2□ 3□ 4□ 5□

(02) You spend much free time on video games. 1□ 2□ 3□ 4□ 5□

(03) You play video games longer than intended. 1□ 2□ 3□ 4□ 5□

(04) You feel as though you were separated from your real- world environment when you are playing video games.

1□ 2□ 3□ 4□ 5□

(05) Your sense of being in the game environment stronger than your sense of being in the real world.

1□ 2□ 3□ 4□ 5□

(06) You often forget about the real world when you are playing video games.

1□ 2□ 3□ 4□ 5□

(07) Video games allow you to pretend you are someone/somewhere else.

1□ 2□ 3□ 4□ 5□

(08) You play video games to kill time. 1□ 2□ 3□ 4□ 5□

(09) You and your friends use video games as a reason to get together.

1□ 2□ 3□ 4□ 5□

(28)

K. Social media

If you answered “2” to B1, please skip this set of questions.

K1. How many days per week do you use social networking sites (e.g., Facebook, twitter, YouTube)?

□(00) 0 day Skip to L1a. □(01) ____ day(s)

K2. On the days when you use social networking web sites (e.g., Facebook, twitter, YouTube ), for how long do you use them?

K3. Which of the following social media do you use? (You may choose more than one answer)

□(01)Facebook

□(02)YouTube

□(03)Twitter

□(04)LinkedIn

□(05)Google Plus+

□(06)Instagram

□(07)Weibo

□(08)Plurk

□(88) Other (please specify)______

K4. Which of the following are reasons why you use social media (such as Facebook, Twitter and YouTube).

(You may choose more than one answer) □(01) To stay connected with old friends □(02) To meet new friends whom I can talk to

□(03) To meet new friends who may be helpful to me in terms of my work or school □(04) To share with my friends

□(05) To express my unique personality

□(06) To stay up-to-date on what my friends are talking about □(07) To follow people I’m interested in

□(08) To share my thoughts on current events or trending topics

□(09) To escape from school or work □(10) To kill time

□(11) For fun □(12) Out of habit

□(13) To arrange events or set schedules □(14) To get news stories

□(15) To learn new things

□(88) Other (please specify)______

(29)

K5. How often do you do the following things?

Never SeldomSometimes Often (01) How often do you share or re-post things on social media (such as

Facebook)?

1□ 2□ 3□ 4□

(02) How often do you post photos or status updates on social media (such as Facebook)?

1□ 2□ 3□ 4□

(03) How often do you see things shared or re-posted by your friends on social media (such as Facebook)?

1□ 2□ 3□ 4□

(04) How often do you see photos or status updates posted by your friends on social media (such as Facebook)?

1□ 2□ 3□ 4□

(05) When you see your friends sharing something on social media, how often do you check whether the information is real or fake?

1□ 2□ 3□ 4□

(06) When you interact with your friends on social media, how often do you inadvertently see information related to public issues or politics?

1□ 2□ 3□ 4□

K6. Of the people you stay in touch with (no matter how), how many do you stay in touch with through ways other than Facebook or Facebook Messenger? If your answers for K3 don’t include 1, please skip this set of questions

None Some Half Most All

(01) Family 1□ 2□ 3□ 4□ 5□

(02) Friends 1□ 2□ 3□ 4□ 5□

(03) Co-workers/Classmates 1□ 2□ 3□ 4□ 5□

(04) Acquaintances 1□ 2□ 3□ 4□ 5□

K7. To what extent are your friends on Facebook friends of one another? If your answers for K3 don’t include 1, please skip this set of questions

None of them are friends with one another

Very few of them are friends with one another

Some of them are friends with one another

Most of them are friends with one another

Almost all of them are friends with one another

I don’t know

1□ 2□ 3□ 4□ 5□ 6□

K8. When it comes to social issues (such as gay marriage, nuclear power plant No. 4, pension reform, or other issues that you care deeply about), how much do you think your views coincide with those of your Facebook friends? If your answers for K3 don’t include 1, please skip this set of questions

I hold completely different views from all of them

I hold the same views as some of

them

I hold the same views as about

half of them

I hold the same views as most of

them

We all share the same views

I don’t know

1□ 2□ 3□ 4□ 5□ 6□

(30)

K9. How often do you do the following things? If your answers for K3 don’t include 1, please skip this set of questions

Never Seldom Sometimes Often (01) How often do you share how you feel on Facebook? 1□ 2□ 3□ 4□

(02) How often do you share everyday things (such as where you are, what you are doing, what you are eating, what movies you are watching, or what songs you are listening to) on Facebook?

1□ 2□ 3□ 4□

(03) How often do you talk about controversial topics (such as gay marriage or nuclear power plants) on Facebook?

1□ 2□ 3□ 4□

(04) How often do you talk about non-controversial topics (such as PPAP, Pokémon Go or other interesting news stories) on Facebook?

1□ 2□ 3□ 4□

(05) How often do you respond (including likes, emojis, comments or shares) to other people’s Facebook posts?

1□ 2□ 3□ 4□

K10. To what extent do you agree with the following statement? If your answers for K3 don’t include 1, please skip this set of questions

Strongly disagree

Disagree Neither agree nor

disagree

(01) I feel better connected to my friends through Facebook (even if it’s just reading their posts or looking at their pictures).

1□ 2□ 3□ 4□ 5□

K11.When you post updates or pictures on Facebook, how often, do you think, the following groups of people should respond (such as liking or commenting) to your posts? If your answers for K3 don’t include 1, please skip this set of questions

Never Seldom Sometimes Often

(01) Family 1□ 2□ 3□ 4□

(02) Friends 1□ 2□ 3□ 4□

(03) Co-workers/Classmates 1□ 2□ 3□ 4□

(04) Acquaintances 1□ 2□ 3□ 4□

(05) Strangers (not Facebook friends) 1□ 2□ 3□ 4□

K12. When you post something on Facebook (not including sharing or re-posting someone else’s posts), how many reactions (including likes, emojis, comments and shares) do you usually get from your Facebook friends? If your answers for K3 don’t include 1, please skip this set of questions

□(01) None □(02) Very few □(03) Quite a few

(31)

L. The selective exposure, bias assimilation and group polarization effects of news media

L1a. When you are reading or watching news reports from media outlets (including news papers, online news and TV news) that are pro pan-Blue camp, what is the perceived quality, to you, of their reporting?

□(01) Very bad

□(02) Bad

□(03) Good

□(04) Very good

L1b. When you are reading or watching news reports from media outlets (including news papers, online news and TV news) that are pro pan-Blue camp, what is the perceived trustworthiness, to you, of their reporting?

□(01) Not trustworthy at all

□(02) Not very trustworthy

□(03) Trustworthy

□(04) Very trustworthy

L2a. When you are reading or watching news reports from media outlets (including news papers, online news and TV news) that are pro pan-Blue camp, how angry do you feel?

Not angry at all Very angry 1 2 3 4

□ □ □ □

L2b. When you are reading or watching news reports from media outlets (including news papers, online news and TV news) that are pro pan-Blue camp, how happy do you feel?

Not happy at all Very happy 1 2 3 4

□ □ □ □

L3a. When you are reading or watching news reports from media outlets (including news papers, online news and TV news) that are pro pan-Green camp, what is the perceived quality, to you, of their reporting?

□(01) Very bad

□(02) Bad

□(03) Good

□(04) Very good

L3b. When you are reading or watching news reports from media outlets (including news papers, online news and TV news) that are pro pan-Green camp, what is the perceived trustworthiness, to you, of their reporting?

□(01) Not trustworthy at all

□(02) Not very trustworthy

□(03) Trustworthy

□(04) Very trustworthy

(32)

L4a. When you are reading or watching news reports from media outlets (including news papers, online news and TV news) that are pro pan-Green camp, how angry do you feel?

Not angry at all Very angry 1 2 3 4

□ □ □ □

L4b. When you are reading or watching news reports from media outlets (including news papers, online news and TV news) that are pro pan-Green camp, how happy do you feel?

Not happy at all Very happy 1 2 3 4

□ □ □ □

L5. How often do you do the following things?

L6. If 0 means very cold and 100 means very warm, what score would you give to the KMT for how it makes you feel?

0 100

(Very cold) ---（Very warm）

L7. If 0 means very cold and 100 means very warm, what score would you give to the DPP for how it makes you feel?

0 100

（Very cold） ---（Very warm）

L8. How interested are you in politics?

□(01) Not interested at all

□(02) Not very interested

□(03) Neutral

□(04) Somewhat interested

Never SeldomSometimes Often (01) How often do you discuss politics with friends or family members

who has the same political stance as you?

1□ 2□ 3□ 4□

(02) How often do you discuss politics with friends or family members who has a different political stance from you?

1□ 2□ 3□ 4□

(33)

M. Questions related to Internet use If your answer for B1 is 2, please skip this set of questions

M1. To what extend do you agree with the following statements?

Strongly disagree

nor disagree

(01) When I buy a new computer in the future, I will install anti-virus software or try to understand how to make my computer more secure.

1□ 2□ 3□ 4□ 5□

(02) Computer viruses or malware may cause my computer to crash or leak out my personal information.

1□ 2□ 3□ 4□ 5□

(03) There is a good possibility that my computer will have malware. 1□ 2□ 3□ 4□ 5□

(04) My computers are often attacked by computer viruses, malware, or hackers.

1□ 2□ 3□ 4□ 5□

(05) I have the resources and the knowledge to make my computer more secure.

1□ 2□ 3□ 4□ 5□

(06) People who matter to me, such as friends and family, think that I should take measures to secure myself online.

1□ 2□ 3□ 4□ 5□

(07) Using security protections is too much trouble. 1□ 2□ 3□ 4□ 5□

(08) Online safety protection is part of my regular routine. 1□ 2□ 3□ 4□ 5□

(09) If I adopt security measures I can make a difference in helping to secure the Internet.

1□ 2□ 3□ 4□ 5□

(34)

M2a. To what extend do you agree with the following statements?

Strongly disagree

nor disagree

(01) You think about using the Internet when you can’t use the Internet.

1□ 2□ 3□ 4□ 5□

(02) You feel depressed, moody, or nervous when you are not on the Internet and these feelings stop once you are back online.

1□ 2□ 3□ 4□ 5□

(03) You push disturbing thoughts about your life away by the calming world of the Internet.

1□ 2□ 3□ 4□ 5□

(04) I am most comfortable online. 1□ 2□ 3□ 4□ 5□

(05) You can get to know a person better on the Internet than in person.

1□ 2□ 3□ 4□ 5□

(06) People accept me for who I am online. 1□ 2□ 3□ 4□ 5□

(07) Missed class or work because I was online. 1□ 2□ 3□ 4□ 5□

(08) I feel worthless offline, but I am someone online. 1□ 2□ 3□ 4□ 5□

(09) Missed social event because of being online. 1□ 2□ 3□ 4□ 5□

(35)

N. Personal Values

N1. The following section contains some personal descriptions, how well do you think they fit you?

Not at all Slightly Moderately Mostly

(01) You value new ideas as well as creativity, and do things your own way.

1□ 2□ 3□ 4□

(02) It is important to this person to be rich; to have a lot of money and expensive things.

1□ 2□ 3□ 4□

(03) Living in secure surroundings is important to this person; to avoid anything that might be dangerous.

1□ 2□ 3□ 4□

(04) It is important to this person to have a good time; to

“spoil”oneself.

1□ 2□ 3□ 4□

(05) It is important for this people to help the people nearby;

to care for their well-being

1□ 2□ 3□ 4□

(06) Being very successful is important to this person; to have people recognize one’s achievements.

1□ 2□ 3□ 4□

(07) Adventure and taking risks are important to this person;

to have an exciting life. 1□ 2□ 3□ 4□

(08) It is important to this person to always behave properly;

to avoid doing anything people would say is wrong. 1□ 2□ 3□ 4□

(09) Looking after the environment is important to this person; to care for nature and save life resources.

1□ 2□ 3□ 4□

(10) Tradition is important to this person; to follow the customs handed down by one’s religion or family.

1□ 2□ 3□ 4□

(36)

N2. To what extend do you agree with the following statements?

Strongly disagree

nor disagree

(01) In most ways my life is close to my ideal. 1□ 2□ 3□ 4□ 5□

(02) The conditions of my life are excellent. 1□ 2□ 3□ 4□ 5□

(03) So far I have gotten the important things I want in life. 1□ 2□ 3□ 4□ 5□

(04) If I could live my life over, I would change almost everything. 1□ 2□ 3□ 4□ 5□

(05) There are several people I trust to help solve my problems. 1□ 2□ 3□ 4□ 5□

(06) There are some people that I feel comfortable talking to about

intimate personal problems. 1□ 2□ 3□ 4□ 5□

(07) When I feel lonely, there are several people I can talk to. 1□ 2□ 3□ 4□ 5□

(08) Interacting with people makes me want to try new things. 1□ 2□ 3□ 4□ 5□

(09) Interacting with people makes me interested in

what people unlike me are thinking. 1□ 2□ 3□ 4□ 5□

(10) Talking with people makes me curious about other places in the world.

1□ 2□ 3□ 4□ 5□

(11) I feel good when I cooperate with others. 1□ 2□ 3□ 4□ 5□

(12) Family members should stick together, no matter what

sacrifices are required. 1□ 2□ 3□ 4□ 5□

(13) I’d rather depend on myself than others. 1□ 2□ 3□ 4□ 5□

(14) Winning is everything. 1□ 2□ 3□ 4□ 5□

(37)

N3a. The following section will enquire about your satisfaction toward certain matters.

Strongly dissatisfied

Dissatisfied Neutral Satisfied Strongly satisfied NA

(01) In general, are you satisfied with your life? 1□ 2□ 3□ 4□ 5□

(02) Overall, are you satisfied or dissatisfied with your work.

1□ 2□ 3□ 4□ 5□ 6□

(03) Overall, are you satisfied or dissatisfied with your social life?

1□ 2□ 3□ 4□ 5□ 6□

(04) Overall, are you satisfied or dissatisfied with the current health conditions?

1□ 2□ 3□ 4□ 5□

(05) On the whole, are you satisfied with yourself? 1□ 2□ 3□ 4□ 5□

N3b.Overall, are you happy or unhappy about your current life?

□(01) Very unhappy

□(02) Unhappy

□(03) Neutral

□(04) Happy

□(05) Very happy

N4. Overall, do you currently feel lonely?

□(01) Not at all lonely

□(02) Not very lonely

□(03) I have no feelings one way or the other

□(04) Lonely

□(05) Very lonely

(38)

O. Job

O1. Do you currently have a job?

□(01) I have a full-time job

□(02) I have a part-time job

□(03) I do irregular jobs (odd jobs) or I am temporarily unemployed

□(04) I work for a family business

□(05) I am currently unemployed Skip to O4.

□(06) I am a student or trainee and do not work now Skip to O4.

□(07) I am a student or trainee but I am also working now

□(08) I am retired Skip to O4.

□(09) I am a homemaker and do not work now Skip to O4.

□(10) I am elderly, physically or mentally disabled, or sick, and cannot work Skip to O4.

□(11) I am serving mandatory military service Skip to O4.

□(12) I am serving (R&D) alternative military service Skip to O4.

□(88) Other, please specify _______

O2. What is your occupation? (please show tablet)

(A)□(01) Agriculture, forestry, fishery and animal husbandry (B) Industry

□(02) Mining and quarrying

□(03) Manufacturing

□(04) Electricity and gas supply

□(05) Water supply and remediation

□(06) Construction (C) Service

□(07) Wholesale and retail

□(08) Transportation and storage

□(09) Accommodation and food

□(10) Information and communication

□(11) Financial and insurance

□(12) Real estate

□(13) Professional, scientific, and technical services

□(14) Support services

□(15) Public administration and defense; compulsory social security

□(16) Education services

□(17) Human health and social work services

□(18) Arts, entertainment and recreation

□(19) Other services

(39)

O3a.Which category does your current job belong to?

□(01) Employer

□(02) Self employed

□(03) Private sector (e.g., private schools, private enterprise)

□(04) Public sector (e.g., public schools, government organizations)

□(88) Other (please specify) _______

O3b. Do you manage subordinates at work?

□(01) Yes, _______ persons

□(02) No

O4. What is your approximate personal average monthly income (before tax)? (including salary,year-end bonuses, New Year bonuses, overtime, income from sales, self-employment income,interest on investments, rent, pensions, or living expenses provided by parents/children) (please show tablet)

□(01) No income □(02) NT$17,000 or less □(03) NT$17001 –NT$22,000

□(04) NT$22,001 –NT$26,000 □(05) NT$26,001-NT$30,000 □(06) NT$30,001 –NT$35,000

□(07) NT$35,001 –NT$40,000 □(08) NT$40,001-NT$48,000 □(09) NT$48,001 –NT$58,000

□(10) NT$58,001–NT$77,000 □(11) More than NT$77,001 □(95) Rather not Answer